Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

COMMENT

SHOP, Canadian vs. US. Can't explain why one is up and one is down, unless it was the recent holidays.

DON'T BUY

He likes its business idea, but not sure about the stock--it's valuation is very high. He'll buy Amazon or Visa, but Shopify's sky-high valuation is too high. No doubt they've had amazing growth, but they're not profitable.

TOP PICK

A great chart with a big run over the past year. It had a long base through 2018 at $180 and that supports its strong rise since then. (Analysts’ price target is $344.66)

COMMENT

In a TFSA? Don't. Hold stocks in a TFSA that you will hold for a long time. An interesting company for a covered call. Where SHOP is now, he would do only a covered call. It's run up so much that there's downside risk.

DON'T BUY

He sold it as a triple but it kept on going. It is a Canadian darling. As it moves up in market cap, the ETFs have to continue to buy it so it is a self-fulfilling prophecy. It is a good company. There are competitors coming in and the street is looking for one of them to take out SHOP-T. They have done everything they said they were going to do. He has re-deployed into technology in the states.

BUY ON WEAKNESS

He started to get into at $30.00. Their guidance is conservative. Trades at 312 times 2020 earnings. But trades at 13 times enterprise to sales. Can go higher over the next years. He thinks it is a Google or Facebook.

BUY ON WEAKNESS

It consolidated for much of 2018 and is now definitely up. Caveat: it's a very steep rise now, implying that it's overbought. If it pulls back, it could return to $270.

DON'T BUY

Why is it being favoured now? Shopify has been taking away a lot of business from Amazon. That said, the run in the stock has been incredible--and incredibly expensive. There's talk that Amazon wil buy them, but he doubts they would do it now. Hats off to them as a Canadian success story. They report tomorrow.

PARTIAL SELL

It's had a miraculous run, a great Canadian growth story, a superstar. But he's a value investor so it's hard to like their valuation. Maybe take some money off the table, but you can't argue with their success.

DON'T BUY

He's a value investor, so SHOP doesn't fit for him. Earnings are very small vs. its market cap. Buy if it falls back to $100, but it has sailed far past that.

BUY

It has been going up after consolidating in late-2018. Since then, it's broken to new all-time highs. He likes this chart--fantastic. Now, it's consolidating after a rally. From here, it can go either way, but he expects it to break to the upside in May-June.

DON'T BUY

What price would you be comfortable to get in? He never owned this company. The valuation is too high. Trading at over 400 ties earnings with 37% growth rate. In the US there are many more names.

DON'T BUY

He was in and out of the stock over the last 5 years. But now it's very expensive. Now you're over 20x sales. Doesn't see the argument that they'd be taken out at this multiple. Growth has slowed a tiny bit. Too rich for him.

BUY

It got just added to the TSX 60 index. A few short stories on it but still continue to rise despite the negativity.

COMMENT

480 times PE. Sales growth grew 45% in a recent report. He thinks there are good opportunities for overall growth.

Showing 421 to 435 of 672 entries

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Shopify Inc. (SHOP.TO)