Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

205.63

+2.26 (1.11%)

as of Aug 21, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 23, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. has garnered mixed reviews from experts regarding its performance and valuation. While many acknowledge its strong business model and potential for growth, especially with the integration of AI into its services, concerns about its inflated valuation persist. The stock showcases impressive revenue growth, with recent quarterly earnings reporting a substantial increase, yet the high price-to-earnings ratio raises apprehensions among analysts about potential market corrections. Experts emphasize the company's unique position in the e-commerce ecosystem and its resilience despite economic challenges; however, they caution that the prevailing high valuation leaves limited room for errors. Overall, while Shopify is viewed as a significant player in the tech and e-commerce space, the investment sentiment is tempered due to its high price relative to earnings and growth expectations.

Consensus

Mixed

Valuation

Overvalued

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MSTE,MSFT

COMMENT

Maybe this has gotten ahead of itself on valuation after a parabolic rise this year. What they provide to small businesses is great. It could get bought out. Pare your holding if it has gotten too big in your portfolio. B2B wholesaling is large, so SHOP has a large runway. Investors look much to valuations; rather, consider whether a company can continue to execute, beat expectations.

STRONG BUY

It has been going up non-stop. It has never pulled back to buy-in levels. It is a great company and has a lot of tailwinds. If you are really into it, then pick away at it. He likes the company. It is a great play on ecommerce that is growing at triple digits still and there are a lot of positives for it. The number of large companies coming on board is growing also.

DON'T BUY

He just can't buy this at 20 times revenues. It has a tremendous amount of implied growth embedded in its current price. News that Amazon may purge some smaller vendors could help them.

DON'T BUY

Great Canadian company. It has always looked way to expensive trading over 200 times earnings. He can't justify the valuations.

PARTIAL SELL

Look at taking some profits, based on where we are in the cycle. As Amazon starts to retreat out of small suppliers, Shopify fills that void. Valuation is rich. If it's already been a solid part of your portfolio, leave it in there, just pull it back a bit.

PARTIAL SELL

The stock is up massively. Recently it's been added to the TSX 60, and the closet indexers have to buy it. Whenever it doubles, they sell half. Have to think about the percent weighting in your portfolio. If it goes up quickly, it tends to go down quickly. An alternative to Amazon.

BUY

It is a fast grower and the market is rewarding them. It has done a good job. He is happy holding his position. He might take some profits as it grows. It is executing well and at some point could get acquired.

COMMENT

SHOP, Canadian vs. US. Can't explain why one is up and one is down, unless it was the recent holidays.

DON'T BUY

He likes its business idea, but not sure about the stock--it's valuation is very high. He'll buy Amazon or Visa, but Shopify's sky-high valuation is too high. No doubt they've had amazing growth, but they're not profitable.

TOP PICK

A great chart with a big run over the past year. It had a long base through 2018 at $180 and that supports its strong rise since then. (Analysts’ price target is $344.66)

COMMENT

In a TFSA? Don't. Hold stocks in a TFSA that you will hold for a long time. An interesting company for a covered call. Where SHOP is now, he would do only a covered call. It's run up so much that there's downside risk.

DON'T BUY

He sold it as a triple but it kept on going. It is a Canadian darling. As it moves up in market cap, the ETFs have to continue to buy it so it is a self-fulfilling prophecy. It is a good company. There are competitors coming in and the street is looking for one of them to take out SHOP-T. They have done everything they said they were going to do. He has re-deployed into technology in the states.

BUY ON WEAKNESS

He started to get into at $30.00. Their guidance is conservative. Trades at 312 times 2020 earnings. But trades at 13 times enterprise to sales. Can go higher over the next years. He thinks it is a Google or Facebook.

BUY ON WEAKNESS

It consolidated for much of 2018 and is now definitely up. Caveat: it's a very steep rise now, implying that it's overbought. If it pulls back, it could return to $270.

DON'T BUY

Why is it being favoured now? Shopify has been taking away a lot of business from Amazon. That said, the run in the stock has been incredible--and incredibly expensive. There's talk that Amazon wil buy them, but he doubts they would do it now. Hats off to them as a Canadian success story. They report tomorrow.

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