Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

164.18

-7.34 (4.28%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

979 watching

Investor Insights

Aug 3, 2026, 12:00 am

This summary was created by AI, based on 67 opinions in the last 12 months.

Shopify Inc. is perceived as a high-quality company in the e-commerce sector with strong growth potential, particularly in leveraging AI technologies. Experts highlight its recent performance, including substantial revenue growth and a competent positioning within the market. However, the company faces challenges related to its valuation, which is considered high by many analysts, with a forward PE ratio often cited around 60x and high volatility in its stock price. While there is optimism around future growth and expanding into international markets, concerns regarding AI threats and its servicing of small to medium businesses—often regarded as more volatile—cast a shadow on its overall investment appeal. Despite these challenges, many see Shopify's innovative capabilities as a key component of its long-term success, further complicated by the general market's sentiment towards tech stocks.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

PARTIAL SELL

Look at taking some profits, based on where we are in the cycle. As Amazon starts to retreat out of small suppliers, Shopify fills that void. Valuation is rich. If it's already been a solid part of your portfolio, leave it in there, just pull it back a bit.

PARTIAL SELL

The stock is up massively. Recently it's been added to the TSX 60, and the closet indexers have to buy it. Whenever it doubles, they sell half. Have to think about the percent weighting in your portfolio. If it goes up quickly, it tends to go down quickly. An alternative to Amazon.

BUY

It is a fast grower and the market is rewarding them. It has done a good job. He is happy holding his position. He might take some profits as it grows. It is executing well and at some point could get acquired.

COMMENT

SHOP, Canadian vs. US. Can't explain why one is up and one is down, unless it was the recent holidays.

DON'T BUY

He likes its business idea, but not sure about the stock--it's valuation is very high. He'll buy Amazon or Visa, but Shopify's sky-high valuation is too high. No doubt they've had amazing growth, but they're not profitable.

TOP PICK

A great chart with a big run over the past year. It had a long base through 2018 at $180 and that supports its strong rise since then. (Analysts’ price target is $344.66)

COMMENT

In a TFSA? Don't. Hold stocks in a TFSA that you will hold for a long time. An interesting company for a covered call. Where SHOP is now, he would do only a covered call. It's run up so much that there's downside risk.

DON'T BUY

He sold it as a triple but it kept on going. It is a Canadian darling. As it moves up in market cap, the ETFs have to continue to buy it so it is a self-fulfilling prophecy. It is a good company. There are competitors coming in and the street is looking for one of them to take out SHOP-T. They have done everything they said they were going to do. He has re-deployed into technology in the states.

BUY ON WEAKNESS

He started to get into at $30.00. Their guidance is conservative. Trades at 312 times 2020 earnings. But trades at 13 times enterprise to sales. Can go higher over the next years. He thinks it is a Google or Facebook.

BUY ON WEAKNESS

It consolidated for much of 2018 and is now definitely up. Caveat: it's a very steep rise now, implying that it's overbought. If it pulls back, it could return to $270.

DON'T BUY

Why is it being favoured now? Shopify has been taking away a lot of business from Amazon. That said, the run in the stock has been incredible--and incredibly expensive. There's talk that Amazon wil buy them, but he doubts they would do it now. Hats off to them as a Canadian success story. They report tomorrow.

PARTIAL SELL

It's had a miraculous run, a great Canadian growth story, a superstar. But he's a value investor so it's hard to like their valuation. Maybe take some money off the table, but you can't argue with their success.

DON'T BUY

He's a value investor, so SHOP doesn't fit for him. Earnings are very small vs. its market cap. Buy if it falls back to $100, but it has sailed far past that.

BUY

It has been going up after consolidating in late-2018. Since then, it's broken to new all-time highs. He likes this chart--fantastic. Now, it's consolidating after a rally. From here, it can go either way, but he expects it to break to the upside in May-June.

DON'T BUY

What price would you be comfortable to get in? He never owned this company. The valuation is too high. Trading at over 400 ties earnings with 37% growth rate. In the US there are many more names.

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Shopify Inc. (SHOP.TO)