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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Feb 14, 2020
He trades it, but does not see it as an investment. It is hard to see where the runway is for them. It is not on his radar. The competition is just too great.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$7.96

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Feb 11, 2020
Looks like they turned the corner in their last quarter after investors have punished them for revenues declining in 2019. Peers have grown faster, but BB is starting to look attractive. Look for a few more quarters of turnaround as they move more into cybersecurity. There's potential for mulitple expansion; it trades at 2.5x revenue vs. peers at 6-7x. You can start to pick away at it, but he'd rather watch a few quarters.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$8.08

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 10, 2020
John Chen should get CEO of the year--turning around this company into cybersecurity. He's done this while generating positive cash flow with cash on the balance sheet. They're growing revenues 15-20% a year in a highly valued field. Investors will wake up and recognize this transition. This will pay off.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$8.01

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 21, 2020
It has several failed past rallies, like at $10. It'll be difficult to reach $12. Don't wait too long for $12. Be cautious.
Photo of William ChinWilliam ChinUnlock Rating
$8.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 16, 2020
His worst disaster of 2019. Failed to bounce, so he sold. The old support levels of around $10 are going to be resistance levels now. Series of lower highs and lows that don't inspire him to get back in.
Photo of Keith RichardsKeith Richards
No
Unlock Rating
$8.79

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jan 15, 2020
He does not own this one and thinks there are still in the restructuring phase. His tech holdings are in the US or offshore. He likes how they have been progressing with the restructuring, but thinks there is still more to come.
Photo of Rick StuchberryRick Stuchberry
No
Unlock Rating
$8.65

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 03, 2020
They have not been able to totally establish themselves following the debacle with their phone technology. At this price level it is a hold. Nothing to attract him to buying.
Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$8.45

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 02, 2020
It has moved away from proprietary software. The automotive business is tough. They are probably being hit by the requirement to have 5G available but it won't be on the road for 5 years.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$8.35

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 30, 2019
He thinks it will be sold relatively soon. They certainly have been winning tones of business in the auto operating system. It is a growth area for them. It is not a cheap stock but to a big global company it could be a way to get a foothold in the auto industry. It will probably be bought for a pretty good premium.
Photo of James HodginsJames HodginsUnlock Rating
$8.44

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 23, 2019
He owns this. The pop in share price last week was likely driven on higher revenue than expected. He is concerned about a high level manager who has left the company recently.
Photo of Benj GallanderBenj Gallander
Owned
Unlock Rating
$8.57

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 18, 2019
Has John Chen turned it around? Looked like they were heading the right direction a few times, but stumbled. Hard to turnaround. Cyber-security is a key issue these days, but can't tell if BB will succeed in this space. Prefers peers that are bigger and better-positioned.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$7.51

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Dec 12, 2019

There should be some changes on the board. With the IP and Technology it owns there is no excuse for the current low price. It has growing, recurring revenues. The board could do a much better job of unlocking shareholder value. It would make an attractive acquisition candidate for an AAPL-Q or GOOG-Q.

Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBAUnlock Rating
$7.30

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Dec 10, 2019
CEO John Chen has done an unbelievable job of turning around this tech stock to cybersecurity software. They've been generating net cash. Yet, the stock is trading at almost an all-time low. BB isn't getting the credit it deserves. There'll be execution issues in the short term, but they've positioned themselves so well in security software. Strong balance sheet and a far better valuation compared to its peers. Strong management. (Analysts’ price target is $9.98)
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$7.20

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Dec 06, 2019
Tax loss selling? There will be some tax loss selling going on right now. He only looks at BB as a trading opportunity. He would look to buy around $7 and sell at $8. There is such strong competition out there.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$7.08

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Nov 28, 2019
Starting to look interesting at these levels. Stock's been beaten up, as growth was slower last quarter. Has potentially good, long-term upside with its auto technology. He hasn't done enough work on it yet to say "buy".
Photo of Alex RuusAlex Ruus
No
Unlock Rating
$7.45

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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