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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.60
-0.24 (1.87%)
as of Jul 17, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 19, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry (BB-T) is navigating a significant transformation from its origins as a mobile phone manufacturer to a player in software, particularly in the automotive and cybersecurity sectors. The latest reviews reflect a mixed sentiment; while some experts commend its recent strong financial performance and growth potential in QNX and car security software, others remain cautious about its valuation, labeling it as a 'fallen champion' and highlighting concerns about sustainable growth. The stock has experienced volatility, fueled by positive technical trends and a favorable RSI ranking, but the consensus warns of overvaluation concerns despite noteworthy revenue growth. As BlackBerry continues to evolve and integrate technology into automotive applications, experts see both opportunities and risks, suggesting that investors stay observant and consider profit-taking amid rapid price movements.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
OTEX
SELL ON STRENGTH

BlackBerry(BB.TO)

Jun 18, 2020

He believes there are better opportunities. OTEX-T is a more interesting company. If you have made money then it is time to move on.

Photo of Darren SissonsDarren SissonsUnlock Rating
$6.92

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
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PAST TOP PICK

BlackBerry(BB.TO)

Jun 16, 2020
(A Top Pick Jun 03/19, Down 33%) Bell announced a deal with them today. The threat of cybersecurity has increased as more people work from home, and BB is the leader is enterprise security software. BB also leads in car entertainment and driver assistance software. They are a pure software play now with $1-billion in revenues, mostly recurring. He doesn't expect Fairfax to buy BB, but thinks there is a shareholder review now to enhance shareholder value. He feels BB is grossly undervalued. Trades at a low 2.5x revenues. BB boasts recurring revenues and high margins, too.
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
Owned
Unlock Rating
$6.76

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jun 03, 2020

FFH buying BB? He thought the rumour of FFH buying BB created a lot of volume, which made him suspect. BB has a lot of automotive exposure, which hold back their recovery post-pandemic. BB has a cyber-security division that may lead to some opportunities.

Photo of James TelfserJames Telfser
Unknown
Unlock Rating
$7.24

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 26, 2020
They've transitioned into software. They'll try to transition far enough until someone buys them out. Doesn't interest him at all. There are better software companies.
Photo of Chris BlumasChris Blumas
No
Unlock Rating
$7.30

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 14, 2020
He trades it, but does not see it as an investment. It is hard to see where the runway is for them. It is not on his radar. The competition is just too great.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$7.96

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Feb 11, 2020
Looks like they turned the corner in their last quarter after investors have punished them for revenues declining in 2019. Peers have grown faster, but BB is starting to look attractive. Look for a few more quarters of turnaround as they move more into cybersecurity. There's potential for mulitple expansion; it trades at 2.5x revenue vs. peers at 6-7x. You can start to pick away at it, but he'd rather watch a few quarters.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$8.08

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 10, 2020
John Chen should get CEO of the year--turning around this company into cybersecurity. He's done this while generating positive cash flow with cash on the balance sheet. They're growing revenues 15-20% a year in a highly valued field. Investors will wake up and recognize this transition. This will pay off.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$8.01

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 21, 2020
It has several failed past rallies, like at $10. It'll be difficult to reach $12. Don't wait too long for $12. Be cautious.
Photo of William ChinWilliam ChinUnlock Rating
$8.78

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 16, 2020
His worst disaster of 2019. Failed to bounce, so he sold. The old support levels of around $10 are going to be resistance levels now. Series of lower highs and lows that don't inspire him to get back in.
Photo of Keith RichardsKeith Richards
No
Unlock Rating
$8.79

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jan 15, 2020
He does not own this one and thinks there are still in the restructuring phase. His tech holdings are in the US or offshore. He likes how they have been progressing with the restructuring, but thinks there is still more to come.
Photo of Rick StuchberryRick Stuchberry
No
Unlock Rating
$8.65

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jan 03, 2020
They have not been able to totally establish themselves following the debacle with their phone technology. At this price level it is a hold. Nothing to attract him to buying.
Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$8.45

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 02, 2020
It has moved away from proprietary software. The automotive business is tough. They are probably being hit by the requirement to have 5G available but it won't be on the road for 5 years.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$8.35

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 30, 2019
He thinks it will be sold relatively soon. They certainly have been winning tones of business in the auto operating system. It is a growth area for them. It is not a cheap stock but to a big global company it could be a way to get a foothold in the auto industry. It will probably be bought for a pretty good premium.
Photo of James HodginsJames HodginsUnlock Rating
$8.44

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 23, 2019
He owns this. The pop in share price last week was likely driven on higher revenue than expected. He is concerned about a high level manager who has left the company recently.
Photo of Benj GallanderBenj Gallander
Owned
Unlock Rating
$8.57

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 18, 2019
Has John Chen turned it around? Looked like they were heading the right direction a few times, but stumbled. Hard to turnaround. Cyber-security is a key issue these days, but can't tell if BB will succeed in this space. Prefers peers that are bigger and better-positioned.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$7.51

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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