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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.60
-0.24 (1.87%)
as of Jul 17, 2026, 8:00:00 pm Market Open.
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star iconJul 18, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, now primarily a software company focused on the automotive industry and cybersecurity, is experiencing significant transformations. While the recent quarterly results have been impressive, showcasing accelerated growth and strong guidance, many experts express caution regarding its overall valuation and sustainability. Some reviews highlight the company's interesting technology, particularly in car security software, while others remind investors of its previous status as a fallen champion with limited upside potential. Despite a notable upward trend in performance and a positive cash flow, volatility and competition in the sector raise concerns, suggesting that potential investors may want to take profits or adopt a wait-and-see approach before committing further.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
review icon
Similar
OTEX
PAST TOP PICK

BlackBerry(BB.TO)

Nov 09, 2021
(A Top Pick Sep 22/20, Up 110%) Got lucky thanks to the Reddit crowd. Losing market share. Management has a huge credibility problem. Fully valued now. He buy again if it went under $10.
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
No
Unlock Rating
$13.77

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 06, 2021
Likes what they're doing, but it's taking a long time to get this business around the corner. Not cheap. Super interesting involvement in the auto sector. Security division recently had a stumble. Better places to put your money.
Photo of Alex RuusAlex RuusUnlock Rating
$11.73

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Sep 20, 2021
(A Top Pick Sep 22/20, Up 89%) He got out when he saw it blast off beyond his target price. The results have been very disappointing since then. They have been losing a lot of market share. Management has a huge credibility problem. They have a huge IP patent portfolio that should be monetized.
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
No
Unlock Rating
$12.09

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 13, 2021
A key reason to buy this is their move into supplying technology for EVs. They have the expertise and EVs will only grow. Buy for 5-10 years. (Analysts’ price target is $10.61)
Photo of Andrew PyleAndrew Pyle
Owned
Unlock Rating
$13.43

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Sep 13, 2021
A key reason to buy this is their move into supplying technology for EVs. They have the expertise and EVs will only grow. Buy for 5-10 years. (Analysts’ price target is $10.61)
Photo of Andrew PyleAndrew Pyle
Owned
Unlock Rating
$13.43

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 09, 2021
Has recently started adding to it in the portfolio. The fundamentals for the stocks are good for EV. Does not have a massive position but outlook is good. Levels right now are decent to get into.
Photo of Andrew PyleAndrew Pyle
Owned
Unlock Rating
$14.69

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jul 08, 2021
(A Top Pick Sep 03/20, Up 109%) Sometimes it's better to be lucky than smart. He sold in February, as the valuations weren't sustainable. No one got broke taking a profit. If it went under $9-10 US, he'd look at it again.
Photo of John ZechnerJohn Zechner
No
Unlock Rating
$14.20

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 28, 2021

It is still working on evolving the company and figuring out which way they want to go. There are so many better places to be where there is more consistent growth. He prefers GOOG-Q and MSFT-Q.

Photo of Lorne SteinbergLorne SteinbergUnlock Rating
$15.83

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 04, 2021
One of the so called meme stocks. It has been a wild up and down ride. The price action has nothing to do with the company's prospects. It is a shadow of the business it used to be. It is not profitable. Wouldn't touch it.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$16.80

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Mar 02, 2021
It got caught up in the Reddit squeeze. BB is still recovering from the collapse of its phone business and still have good patents what may pay off later. Be cautious given its recent run up. He wants to see fundamentals improve. Their cybersecurity efforts need patience. Look at this at C$10.
Photo of Bruce MurrayBruce MurrayUnlock Rating
$13.27

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Feb 24, 2021
Price target of $15. Has had problems on execution. On the other hand, bullish things have happened on the partnership side, such as with AWS to accelerate intelligent vehicle data platforms. This has promise, but he's watching execution closely.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$13.05

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 08, 2021
It is still working through some of the gamestop story so he would not touch it at this point. He would not step into it until it started trading on fundamentals. It does not have as much growth as he likes.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$17.47

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 01, 2021
(A Top Pick Feb 20/20, Up 111%) He sold last week. Management has done an unbelievable job of transforming this company to a cyber security name. He'd like to get back to the name but not at this price. He noticed a few insiders were selling.
Photo of John ZechnerJohn Zechner
No
Unlock Rating
$18.94

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
SELL ON STRENGTH

BlackBerry(BB.TO)

Jan 29, 2021

There were some fundamental winds that were positive in the past couple months. Notably, the Amazon deal, Facebook settlement and patent sales. Balance sheet is also pretty strong. However, it has totally gotten sucked into the Reddit speculation. It remains a speculative story still.

Photo of Greg NewmanGreg Newman
No
Unlock Rating
$18.35

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 26, 2021
Allan Tong’s Discover Picks On Monday this week, BlackBerry soared as much as 35%. This comes a full week after this Canadian tech pioneer announced it had settled a patent dispute with Facebook. Read Hit and Misses: 5 Tempting Tech Stocks for our full analysis.
Photo of Stockchase DiscoverStockchase Discover
Owned
Unlock Rating
$23.78

Stock price when the opinion was issued

$12.60

As of Jul 17, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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