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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
TOP PICK

BlackBerry(BB.TO)

Sep 13, 2021
A key reason to buy this is their move into supplying technology for EVs. They have the expertise and EVs will only grow. Buy for 5-10 years. (Analysts’ price target is $10.61)
Photo of Andrew PyleAndrew Pyle
Owned
Unlock Rating
$13.43

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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BUY

BlackBerry(BB.TO)

Jul 09, 2021
Has recently started adding to it in the portfolio. The fundamentals for the stocks are good for EV. Does not have a massive position but outlook is good. Levels right now are decent to get into.
Photo of Andrew PyleAndrew Pyle
Owned
Unlock Rating
$14.69

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Jul 08, 2021
(A Top Pick Sep 03/20, Up 109%) Sometimes it's better to be lucky than smart. He sold in February, as the valuations weren't sustainable. No one got broke taking a profit. If it went under $9-10 US, he'd look at it again.
Photo of John ZechnerJohn Zechner
No
Unlock Rating
$14.20

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 28, 2021

It is still working on evolving the company and figuring out which way they want to go. There are so many better places to be where there is more consistent growth. He prefers GOOG-Q and MSFT-Q.

Photo of Lorne SteinbergLorne SteinbergUnlock Rating
$15.83

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 04, 2021
One of the so called meme stocks. It has been a wild up and down ride. The price action has nothing to do with the company's prospects. It is a shadow of the business it used to be. It is not profitable. Wouldn't touch it.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$16.80

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Mar 02, 2021
It got caught up in the Reddit squeeze. BB is still recovering from the collapse of its phone business and still have good patents what may pay off later. Be cautious given its recent run up. He wants to see fundamentals improve. Their cybersecurity efforts need patience. Look at this at C$10.
Photo of Bruce MurrayBruce MurrayUnlock Rating
$13.27

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Feb 24, 2021
Price target of $15. Has had problems on execution. On the other hand, bullish things have happened on the partnership side, such as with AWS to accelerate intelligent vehicle data platforms. This has promise, but he's watching execution closely.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$13.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 08, 2021
It is still working through some of the gamestop story so he would not touch it at this point. He would not step into it until it started trading on fundamentals. It does not have as much growth as he likes.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$17.47

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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PAST TOP PICK

BlackBerry(BB.TO)

Feb 01, 2021
(A Top Pick Feb 20/20, Up 111%) He sold last week. Management has done an unbelievable job of transforming this company to a cyber security name. He'd like to get back to the name but not at this price. He noticed a few insiders were selling.
Photo of John ZechnerJohn Zechner
No
Unlock Rating
$18.94

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL ON STRENGTH

BlackBerry(BB.TO)

Jan 29, 2021

There were some fundamental winds that were positive in the past couple months. Notably, the Amazon deal, Facebook settlement and patent sales. Balance sheet is also pretty strong. However, it has totally gotten sucked into the Reddit speculation. It remains a speculative story still.

Photo of Greg NewmanGreg Newman
No
Unlock Rating
$18.35

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 26, 2021
Allan Tong’s Discover Picks On Monday this week, BlackBerry soared as much as 35%. This comes a full week after this Canadian tech pioneer announced it had settled a patent dispute with Facebook. Read Hit and Misses: 5 Tempting Tech Stocks for our full analysis.
Photo of Stockchase DiscoverStockchase Discover
Owned
Unlock Rating
$23.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 25, 2021
The analyst price target is around $6. This is another short squeeze with 8-10% of the stock being shorted. Impossible to say what the technical value is because it is all speculation.
Photo of Larry Berman CFA, CMT, CTALarry Berman CFA, CMT, CTA
No
Unlock Rating
$23.03

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Dec 29, 2020

(A Top Pick Dec 10/19, Up 22%) John Chen should get CEO of the year award. They've generated cash flow all along. BB gets no respect from investors. Recently, they got a boost with the Amazon self-driving car deal. The balance sheet is good with net cash. He likes it and has added to it. This is a great long-term play in cybersecurity.

Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$8.63

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 21, 2020

It is in two businesses – data security for companies and in the auto sector for the connected car. They complete with data security against MSFT-Q with products offered almost for free and the other is PANW-N who announces business they took away from competitors. If they can grow the auto business, that has upside. It is going to take time because it is in the early stages. It is a hold if you are patient.

Photo of Teal LindeTeal LindeUnlock Rating
$9.14

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL ON STRENGTH

BlackBerry(BB.TO)

Dec 18, 2020
Hasn't looked at it in a long time. He has held some at the $6 range and should have sold but did not want to pay capital gains. Does not like it longer term. The story is more interesting but it has been years they have tried to turn around.
Photo of Greg NewmanGreg Newman
Owned
Unlock Rating
$8.85

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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