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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Jul 31, 2019
The moving averages are pointing down with lower lows and lower highs. Seasonality follows the tech sector, Q4, Nov.5-Feb.5. But BB is a dog.
Photo of Jon VialouxJon VialouxUnlock Rating
$9.63

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 29, 2019
Trade war issues? The company has no meaningful earnings. His model price is $4.92 -- a lot of potential downside.
Photo of Brian Acker, CABrian Acker, CA
No
Unlock Rating
$9.66

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 25, 2019
Avoid. Fallen angel. Turnaround 2.0. Good job morphing from hardware to software. Thinks that eventually they'll be acquired. Value trap. Fairfax is going to want to get the value up, and then get out.
Photo of Christopher BlumasChristopher BlumasUnlock Rating
$9.52

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jul 22, 2019
They are exposed to hot emerging areas: self-driving cars and the internet of things. It is also very well-run. He looks at this stock sometimes. On his radar.
Photo of Gerard FergusonGerard Ferguson
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 22, 2019
This is a trade, not an investment, and he's watching BB closely. It's trading under $8 on the US market. He's close to buying it around these levels. They made a shrewd acquisition lately.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Jul 18, 2019
What they're doing is very impressive, selling into cars. It's a nice story, but it's not reflected in the numbers. Shares are volatile, and not cheap. It's a name he would watch. They will be a key player in cars.
Photo of Bryden TeichBryden TeichUnlock Rating
$9.16

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jul 16, 2019
BB is his biggest dog. It is holding its last low. It's precarious, but if it breaks, he is out of the trade. For now, he's holding; he's under water on it. He's giving it the benefit of the doubt because it has bounced off these levels before.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$9.34

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Jul 15, 2019
John Chen should get the CEO of the year award for transforming this company to software. He really likes this company. They're at a higher valuation but have great penetration into the car sector. This is one of Canada's better long-term growth stories. It's far more sustainable today than before. Change names? BB is a known brand. They have a healthy balance sheet.
Photo of John ZechnerJohn ZechnerUnlock Rating
$9.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 12, 2019

They're sstill struggling because it's niche-based. They make some profits, but they're riding a big massive trend (like Shopify, though the comparison may be unfair). BB is interesting below $10, and it has room to grow to $12, but not $20.

Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$9.38

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 10, 2019
They are transitioning out of hardware. The will have to make acquisitions to grow. So many other tech stocks have a visible growth profile. They should change their name.
Photo of Christine PooleChristine PooleUnlock Rating
$9.25

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 09, 2019
He wishes they would change their name to get away from the BlackBerry history and it would help the stock. It struggles to get higher. But now is a buying opportunity.
Photo of Elliott FishmanElliott FishmanUnlock Rating
$9.55

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 26, 2019
A value play in cybersecurity? Kudos to their CEO for turning around this business. Excellent execution. They're in a very competitive space. They aren't a major player--yet. The CEO, Chen, has figured how to survive, but he's not ready to buy this stock.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$9.90

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jun 17, 2019
This is a company that has struggled over the last 10 years to turn around. People are now saying 'where are the earnings and benefits for the shareholders'. He does not know what is going to happen but can't build a fundamental case for owning it.
Photo of Michael SprungMichael SprungUnlock Rating
$11.57

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WEAK BUY

BlackBerry(BB.TO)

Jun 07, 2019
They have a great niche in car security software. Another auto-sensor company was taken out earlier this week. As 5G comes, BB could be a takeover target. You could capture a bit of growth as well.
Photo of Robert LauzonRobert LauzonUnlock Rating
$10.55

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jun 03, 2019
There is a good chance of a takeover. It is solely a software company now. They have security software, QNX operating system that is becoming the defacto standard in the auto industry. They are integrating these businesses together. He can see them being bought out over the next few years. (Analysts’ price target is $10.56)
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
Owned
Unlock Rating
$10.53

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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