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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.71
+0.11 (0.87%)
as of Jul 20, 2026, 1:54:17 pm Market Open.
580 watching
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star iconJul 20, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its roots as a phone manufacturer to a software-centric company, particularly in the automotive and cybersecurity sectors. Experts acknowledge the company's innovative QNX operating system and its applications in vehicle software as a promising niche. Recent financial results have shown growth, leading to increased guidance and a positive market response. However, there are concerns regarding the stock's high valuation metrics and its past as a 'fallen champion,' raising questions about the sustainability of recent gains. Overall, while many view the technology and business model as intriguing, the volatility and need for consistent performance are emphasized.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Sep 06, 2019

A new company now? The mistake they made was trying to go to the consumer market. They lost the enterprise market to Apple and others. Take your losses and move on. Security is a big story now, but he needs to see results before entering. He wouldn't buy it here.

Photo of Darren SissonsDarren Sissons
No
Unlock Rating
$9.48

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 04, 2019
Not that they don't have some positives, there is just no way this company is able to make money. He would stay away.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$9.15

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Aug 28, 2019
They have done some smart things on the software and autonomous driving side. They have just fallen off the radar for the big investment managers. He likes to be a buyer at $8.50, but there is just not the momentum from the money managers.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.07

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 08, 2019
Might be a comeback story if he saw earnings go up. But the stock is slowing sinking into the west. There's been no follow through. Cross your fingers. Stock's not even cheap on a FMV basis.
Photo of Ross HealyRoss HealyUnlock Rating
$9.34

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 31, 2019
The moving averages are pointing down with lower lows and lower highs. Seasonality follows the tech sector, Q4, Nov.5-Feb.5. But BB is a dog.
Photo of Jon VialouxJon VialouxUnlock Rating
$9.63

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 29, 2019
Trade war issues? The company has no meaningful earnings. His model price is $4.92 -- a lot of potential downside.
Photo of Brian Acker, CABrian Acker, CA
No
Unlock Rating
$9.66

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 25, 2019
Avoid. Fallen angel. Turnaround 2.0. Good job morphing from hardware to software. Thinks that eventually they'll be acquired. Value trap. Fairfax is going to want to get the value up, and then get out.
Photo of Christopher BlumasChristopher BlumasUnlock Rating
$9.52

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jul 22, 2019
They are exposed to hot emerging areas: self-driving cars and the internet of things. It is also very well-run. He looks at this stock sometimes. On his radar.
Photo of Gerard FergusonGerard Ferguson
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
Track your Stocks in your Watch List
BUY

BlackBerry(BB.TO)

Jul 22, 2019
This is a trade, not an investment, and he's watching BB closely. It's trading under $8 on the US market. He's close to buying it around these levels. They made a shrewd acquisition lately.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Jul 18, 2019
What they're doing is very impressive, selling into cars. It's a nice story, but it's not reflected in the numbers. Shares are volatile, and not cheap. It's a name he would watch. They will be a key player in cars.
Photo of Bryden TeichBryden TeichUnlock Rating
$9.16

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jul 16, 2019
BB is his biggest dog. It is holding its last low. It's precarious, but if it breaks, he is out of the trade. For now, he's holding; he's under water on it. He's giving it the benefit of the doubt because it has bounced off these levels before.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$9.34

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Jul 15, 2019
John Chen should get the CEO of the year award for transforming this company to software. He really likes this company. They're at a higher valuation but have great penetration into the car sector. This is one of Canada's better long-term growth stories. It's far more sustainable today than before. Change names? BB is a known brand. They have a healthy balance sheet.
Photo of John ZechnerJohn ZechnerUnlock Rating
$9.40

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 12, 2019

They're sstill struggling because it's niche-based. They make some profits, but they're riding a big massive trend (like Shopify, though the comparison may be unfair). BB is interesting below $10, and it has room to grow to $12, but not $20.

Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$9.38

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 10, 2019
They are transitioning out of hardware. The will have to make acquisitions to grow. So many other tech stocks have a visible growth profile. They should change their name.
Photo of Christine PooleChristine PooleUnlock Rating
$9.25

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 09, 2019
He wishes they would change their name to get away from the BlackBerry history and it would help the stock. It struggles to get higher. But now is a buying opportunity.
Photo of Elliott FishmanElliott FishmanUnlock Rating
$9.55

Stock price when the opinion was issued

$12.46

As of Jul 20, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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