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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

11.56
-0.41 (3.43%)
as of Aug 28, 2026, 2:33:18 pm Market Open.
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is undergoing a transformation from a phone maker to a software-focused company, particularly in the automotive sector with its QNX operating system and cybersecurity offerings. While recent performance has shown improvements, with revenue growth and increased guidance, experts remain mixed on the stock's future potential. Some analysts highlight the company’s niche in high-end encryption and automotive software applications, while others are cautious about its valuation and long-term growth prospects. Overall, there is a sense of volatility with the stock, along with concerns regarding its economic moat and sustainability of growth, leading to a general wariness despite some positive trends. A few experts see potential for continued growth if the company can maintain recent momentum and deliver consistent results.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
OTEX
COMMENT

BlackBerry(BB.TO)

Sep 16, 2019
Has BB turned the corner? It has consolidated and will grow slowly at 5-10% earnings growth. It won't be exciting nor does he know it well. They need to have some leading products out there to make this more exciting.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$10.07

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 12, 2019
Transitioning from hardware to software. No visibility on how they're going to grow their topline. She's stayed away.
Photo of Christine PooleChristine Poole
No
Unlock Rating
$9.78

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 06, 2019

A new company now? The mistake they made was trying to go to the consumer market. They lost the enterprise market to Apple and others. Take your losses and move on. Security is a big story now, but he needs to see results before entering. He wouldn't buy it here.

Photo of Darren SissonsDarren Sissons
No
Unlock Rating
$9.48

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 04, 2019
Not that they don't have some positives, there is just no way this company is able to make money. He would stay away.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$9.15

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Aug 28, 2019
They have done some smart things on the software and autonomous driving side. They have just fallen off the radar for the big investment managers. He likes to be a buyer at $8.50, but there is just not the momentum from the money managers.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.07

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 08, 2019
Might be a comeback story if he saw earnings go up. But the stock is slowing sinking into the west. There's been no follow through. Cross your fingers. Stock's not even cheap on a FMV basis.
Photo of Ross HealyRoss HealyUnlock Rating
$9.34

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 31, 2019
The moving averages are pointing down with lower lows and lower highs. Seasonality follows the tech sector, Q4, Nov.5-Feb.5. But BB is a dog.
Photo of Jon VialouxJon VialouxUnlock Rating
$9.63

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 29, 2019
Trade war issues? The company has no meaningful earnings. His model price is $4.92 -- a lot of potential downside.
Photo of Brian Acker, CABrian Acker, CA
No
Unlock Rating
$9.66

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
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DON'T BUY

BlackBerry(BB.TO)

Jul 25, 2019
Avoid. Fallen angel. Turnaround 2.0. Good job morphing from hardware to software. Thinks that eventually they'll be acquired. Value trap. Fairfax is going to want to get the value up, and then get out.
Photo of Christopher BlumasChristopher BlumasUnlock Rating
$9.52

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jul 22, 2019
They are exposed to hot emerging areas: self-driving cars and the internet of things. It is also very well-run. He looks at this stock sometimes. On his radar.
Photo of Gerard FergusonGerard Ferguson
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jul 22, 2019
This is a trade, not an investment, and he's watching BB closely. It's trading under $8 on the US market. He's close to buying it around these levels. They made a shrewd acquisition lately.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.33

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Jul 18, 2019
What they're doing is very impressive, selling into cars. It's a nice story, but it's not reflected in the numbers. Shares are volatile, and not cheap. It's a name he would watch. They will be a key player in cars.
Photo of Bryden TeichBryden TeichUnlock Rating
$9.16

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Jul 16, 2019
BB is his biggest dog. It is holding its last low. It's precarious, but if it breaks, he is out of the trade. For now, he's holding; he's under water on it. He's giving it the benefit of the doubt because it has bounced off these levels before.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$9.34

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
STRONG BUY

BlackBerry(BB.TO)

Jul 15, 2019
John Chen should get the CEO of the year award for transforming this company to software. He really likes this company. They're at a higher valuation but have great penetration into the car sector. This is one of Canada's better long-term growth stories. It's far more sustainable today than before. Change names? BB is a known brand. They have a healthy balance sheet.
Photo of John ZechnerJohn ZechnerUnlock Rating
$9.40

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jul 12, 2019

They're sstill struggling because it's niche-based. They make some profits, but they're riding a big massive trend (like Shopify, though the comparison may be unfair). BB is interesting below $10, and it has room to grow to $12, but not $20.

Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$9.38

Stock price when the opinion was issued

$11.56

As of Aug 28, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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