TSE:BB

BlackBerry (BB.TO)

12.60
-0.24 (1.87%)
as of Jul 17, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 18, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, now primarily a software company focused on the automotive industry and cybersecurity, is experiencing significant transformations. While the recent quarterly results have been impressive, showcasing accelerated growth and strong guidance, many experts express caution regarding its overall valuation and sustainability. Some reviews highlight the company's interesting technology, particularly in car security software, while others remind investors of its previous status as a fallen champion with limited upside potential. Despite a notable upward trend in performance and a positive cash flow, volatility and competition in the sector raise concerns, suggesting that potential investors may want to take profits or adopt a wait-and-see approach before committing further.

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Consensus
Cautious
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Valuation
Overvalued
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OTEX
COMMENT
The analyst price target is around $6. This is another short squeeze with 8-10% of the stock being shorted. Impossible to say what the technical value is because it is all speculation.
PAST TOP PICK

(A Top Pick Dec 10/19, Up 22%) John Chen should get CEO of the year award. They've generated cash flow all along. BB gets no respect from investors. Recently, they got a boost with the Amazon self-driving car deal. The balance sheet is good with net cash. He likes it and has added to it. This is a great long-term play in cybersecurity.

HOLD

It is in two businesses – data security for companies and in the auto sector for the connected car. They complete with data security against MSFT-Q with products offered almost for free and the other is PANW-N who announces business they took away from competitors. If they can grow the auto business, that has upside. It is going to take time because it is in the early stages. It is a hold if you are patient.

SELL ON STRENGTH
Hasn't looked at it in a long time. He has held some at the $6 range and should have sold but did not want to pay capital gains. Does not like it longer term. The story is more interesting but it has been years they have tried to turn around.
WATCH

They just announced a deal with Amazon Web Services. Meanwhile, BB has been working in self-driving cars, which is approaching fruition. Things are interesting. They report earnings next week.

COMMENT

It's had a run since announcing services to Amazon. We have seen a sharp spike up lately. The news has made investors pile into the stock. It might be ahead of itself right now. You could see some volatility on the way up.

DON'T BUY
It is a tech turn around stock. He would be wary of investing in a tech turnaround. You would be better looking in a cyclical industry where the industry is a tailwind.
DON'T BUY
He owned it a few years back but it did not meet his expectations for growth. One day this one will be taken over by one of the larger global tech companies.
BUY
Cybersecurity is a huge growth business, and it has always been BB's strength. It generates cash flow and are making good acquisitions. The slow-down in car production effected BB, but that was temporary. It trades at a reasonable valuation. CEO Chen is moving BB in the right direction. This is an underloved company which had done an amazing pivot.
BUY
He still has a Blackberry and is waiting to buy the new one coming out in 2021. He is seriously considering the stock as they are starting to get traction. They are in a position to catch the wave of all the technology outsourcing that is going on.
TOP PICK

They just struck a deal with the US Air Force. BB is highly undervalued and the most unloved Canadian tech company, purely specializing in security. They have several recurring revenue streams, including enterprise security, their core business, and car security that serves 175 million autos. They don't get investor love because they missed guidance a few times and a few shareholder have filed complaints about the board. He expects changes to the board. This explains the current stock hit. A great acquisition candidiate for a big tech company like MSFT. (Analysts’ price target is $5.49)

TOP PICK
Auto and security software. QNX was a drag on them this year, plus execution issues. Tremendous transition, but not reflected in the stock price. Refinanced convertible debt. Cheap way to play growth and internet security technology. No dividend. (Analysts’ price target is $7.27)
DON'T BUY

Handset's interesting, but how many people are going to go back to that? iPhone and Google are more competitive. So many other tech companies out there that are better. Just move on. There are better spots for your money.

DON'T BUY
He was a major shareholder many years ago. He's looked at the stock since then. They make cybersecurity, but there's so much competition here which limits their profits. He'd like to see a reason to invest in BB, but is still waiting.
DON'T BUY
An outlier among tech stocks, in a downtrend while tech is rising. Company transition has not been smooth, making less money and management pay is egregiously high. There are better tech stocks elsewhere.
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