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TSE:BB

BlackBerry (BB.TO)

12.71
+0.44 (3.59%)
as of Oct 9, 2026, 8:00:00 pm Market Open.
580 watching
0
WATCH
Price target of $15. Has had problems on execution. On the other hand, bullish things have happened on the partnership side, such as with AWS to accelerate intelligent vehicle data platforms. This has promise, but he's watching execution closely.
DON'T BUY
It is still working through some of the gamestop story so he would not touch it at this point. He would not step into it until it started trading on fundamentals. It does not have as much growth as he likes.
PAST TOP PICK
(A Top Pick Feb 20/20, Up 111%) He sold last week. Management has done an unbelievable job of transforming this company to a cyber security name. He'd like to get back to the name but not at this price. He noticed a few insiders were selling.
SELL ON STRENGTH

There were some fundamental winds that were positive in the past couple months. Notably, the Amazon deal, Facebook settlement and patent sales. Balance sheet is also pretty strong. However, it has totally gotten sucked into the Reddit speculation. It remains a speculative story still.

DON'T BUY
Allan Tong’s Discover Picks On Monday this week, BlackBerry soared as much as 35%. This comes a full week after this Canadian tech pioneer announced it had settled a patent dispute with Facebook. Read Hit and Misses: 5 Tempting Tech Stocks for our full analysis.
COMMENT
The analyst price target is around $6. This is another short squeeze with 8-10% of the stock being shorted. Impossible to say what the technical value is because it is all speculation.
PAST TOP PICK

(A Top Pick Dec 10/19, Up 22%) John Chen should get CEO of the year award. They've generated cash flow all along. BB gets no respect from investors. Recently, they got a boost with the Amazon self-driving car deal. The balance sheet is good with net cash. He likes it and has added to it. This is a great long-term play in cybersecurity.

HOLD

It is in two businesses – data security for companies and in the auto sector for the connected car. They complete with data security against MSFT-Q with products offered almost for free and the other is PANW-N who announces business they took away from competitors. If they can grow the auto business, that has upside. It is going to take time because it is in the early stages. It is a hold if you are patient.

SELL ON STRENGTH
Hasn't looked at it in a long time. He has held some at the $6 range and should have sold but did not want to pay capital gains. Does not like it longer term. The story is more interesting but it has been years they have tried to turn around.
WATCH

They just announced a deal with Amazon Web Services. Meanwhile, BB has been working in self-driving cars, which is approaching fruition. Things are interesting. They report earnings next week.

COMMENT

It's had a run since announcing services to Amazon. We have seen a sharp spike up lately. The news has made investors pile into the stock. It might be ahead of itself right now. You could see some volatility on the way up.

DON'T BUY
It is a tech turn around stock. He would be wary of investing in a tech turnaround. You would be better looking in a cyclical industry where the industry is a tailwind.
DON'T BUY
He owned it a few years back but it did not meet his expectations for growth. One day this one will be taken over by one of the larger global tech companies.
BUY
Cybersecurity is a huge growth business, and it has always been BB's strength. It generates cash flow and are making good acquisitions. The slow-down in car production effected BB, but that was temporary. It trades at a reasonable valuation. CEO Chen is moving BB in the right direction. This is an underloved company which had done an amazing pivot.
BUY
He still has a Blackberry and is waiting to buy the new one coming out in 2021. He is seriously considering the stock as they are starting to get traction. They are in a position to catch the wave of all the technology outsourcing that is going on.
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