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BlackBerry (BB.TO)
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TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
DON'T BUY

BlackBerry(BB.TO)

Nov 22, 2019
He owned this and it was the worst stock for him this year. He is out.
Photo of Keith RichardsKeith Richards
No
Unlock Rating
$7.10

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 07, 2019
He has not been able to get comfortable with it because the earnings are not consistent. Because of the volatility it is a hard name to own.
Photo of Ryan ModestoRyan ModestoUnlock Rating
$7.32

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 31, 2019
Don't sell. It is a hated company that is hugely undervalued. They have several businesses in which they are the leaders. They should consider monetizing their patent portfolio. The board has to seriously look at how to unlock shareholder value because it is not getting any respect at this point.
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBAUnlock Rating
$6.98

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 29, 2019
BB disappointed on earnings recently. The long-term chart is flat over 5 years. It's been a bit of a struggle to turnaround for them. It nearly reached $16. But it's worth a re-look, now that it's this low. He's out of touch with the stock though. Do some homework then consider it, because the assets alone may be worth more than the current stock price.
Photo of Bruce Campbell (1)Bruce Campbell (1)
No
Unlock Rating
$6.90

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Oct 23, 2019
He owns BB paying $10.46. He thinks there could be an upside pop in the next 6 months. He has decided to put it as a hold. He still believes in management and that the reaction by the market to recent earnings was overdone. He might consider taking a tax loss on it and buy back 30 days later.
Photo of Benj GallanderBenj Gallander
Owned
Unlock Rating
$6.81

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Oct 08, 2019
They're still struggling to generate cash flow, and suffered a bad earnings miss. Look elsewhere for better opportunities, like software.
Photo of Jamie Murray Jamie Murray Unlock Rating
$6.50

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL ON STRENGTH

BlackBerry(BB.TO)

Oct 07, 2019
Has a small position, but BB is one of his worst performers. BB is very oversold, so a short-term trader could take advantage of this. He's waiting for a bounce, then he'll sell.
Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$6.79

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
RISKY

BlackBerry(BB.TO)

Oct 03, 2019
Trend of lower lows, lower highs. Wants to see signs of buy and demand. Still strongly underperforming the market. Best he can say is it's oversold, so you could find a bottom. But you have to be tactical. Seasonally positive all the way to February.
Photo of Jon VialouxJon VialouxUnlock Rating
$6.81

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 24, 2019
Oversold after a poor earnings report today? Probably oversold. It needs to break above support around $9 for him to get in.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$7.68

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Sep 16, 2019
Has BB turned the corner? It has consolidated and will grow slowly at 5-10% earnings growth. It won't be exciting nor does he know it well. They need to have some leading products out there to make this more exciting.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$10.07

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 12, 2019
Transitioning from hardware to software. No visibility on how they're going to grow their topline. She's stayed away.
Photo of Christine PooleChristine Poole
No
Unlock Rating
$9.78

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 06, 2019

A new company now? The mistake they made was trying to go to the consumer market. They lost the enterprise market to Apple and others. Take your losses and move on. Security is a big story now, but he needs to see results before entering. He wouldn't buy it here.

Photo of Darren SissonsDarren Sissons
No
Unlock Rating
$9.48

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Sep 04, 2019
Not that they don't have some positives, there is just no way this company is able to make money. He would stay away.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$9.15

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Aug 28, 2019
They have done some smart things on the software and autonomous driving side. They have just fallen off the radar for the big investment managers. He likes to be a buyer at $8.50, but there is just not the momentum from the money managers.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$9.07

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Aug 08, 2019
Might be a comeback story if he saw earnings go up. But the stock is slowing sinking into the west. There's been no follow through. Cross your fingers. Stock's not even cheap on a FMV basis.
Photo of Ross HealyRoss HealyUnlock Rating
$9.34

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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