TSE:BB

BlackBerry (BB.TO)

12.60
-0.24 (1.87%)
as of Jul 17, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJul 19, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry (BB-T) is navigating a significant transformation from its origins as a mobile phone manufacturer to a player in software, particularly in the automotive and cybersecurity sectors. The latest reviews reflect a mixed sentiment; while some experts commend its recent strong financial performance and growth potential in QNX and car security software, others remain cautious about its valuation, labeling it as a 'fallen champion' and highlighting concerns about sustainable growth. The stock has experienced volatility, fueled by positive technical trends and a favorable RSI ranking, but the consensus warns of overvaluation concerns despite noteworthy revenue growth. As BlackBerry continues to evolve and integrate technology into automotive applications, experts see both opportunities and risks, suggesting that investors stay observant and consider profit-taking amid rapid price movements.

consensus icon
Consensus
Mixed
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Valuation
Overvalued
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Similar
OTEX
COMMENT

There should be some changes on the board. With the IP and Technology it owns there is no excuse for the current low price. It has growing, recurring revenues. The board could do a much better job of unlocking shareholder value. It would make an attractive acquisition candidate for an AAPL-Q or GOOG-Q.

TOP PICK
CEO John Chen has done an unbelievable job of turning around this tech stock to cybersecurity software. They've been generating net cash. Yet, the stock is trading at almost an all-time low. BB isn't getting the credit it deserves. There'll be execution issues in the short term, but they've positioned themselves so well in security software. Strong balance sheet and a far better valuation compared to its peers. Strong management. (Analysts’ price target is $9.98)
BUY ON WEAKNESS
Tax loss selling? There will be some tax loss selling going on right now. He only looks at BB as a trading opportunity. He would look to buy around $7 and sell at $8. There is such strong competition out there.
WATCH
Starting to look interesting at these levels. Stock's been beaten up, as growth was slower last quarter. Has potentially good, long-term upside with its auto technology. He hasn't done enough work on it yet to say "buy".
DON'T BUY
He owned this and it was the worst stock for him this year. He is out.
DON'T BUY
He has not been able to get comfortable with it because the earnings are not consistent. Because of the volatility it is a hard name to own.
HOLD
Don't sell. It is a hated company that is hugely undervalued. They have several businesses in which they are the leaders. They should consider monetizing their patent portfolio. The board has to seriously look at how to unlock shareholder value because it is not getting any respect at this point.
DON'T BUY
BB disappointed on earnings recently. The long-term chart is flat over 5 years. It's been a bit of a struggle to turnaround for them. It nearly reached $16. But it's worth a re-look, now that it's this low. He's out of touch with the stock though. Do some homework then consider it, because the assets alone may be worth more than the current stock price.
HOLD
He owns BB paying $10.46. He thinks there could be an upside pop in the next 6 months. He has decided to put it as a hold. He still believes in management and that the reaction by the market to recent earnings was overdone. He might consider taking a tax loss on it and buy back 30 days later.
DON'T BUY
They're still struggling to generate cash flow, and suffered a bad earnings miss. Look elsewhere for better opportunities, like software.
SELL ON STRENGTH
Has a small position, but BB is one of his worst performers. BB is very oversold, so a short-term trader could take advantage of this. He's waiting for a bounce, then he'll sell.
RISKY
Trend of lower lows, lower highs. Wants to see signs of buy and demand. Still strongly underperforming the market. Best he can say is it's oversold, so you could find a bottom. But you have to be tactical. Seasonally positive all the way to February.
DON'T BUY
Oversold after a poor earnings report today? Probably oversold. It needs to break above support around $9 for him to get in.
COMMENT
Has BB turned the corner? It has consolidated and will grow slowly at 5-10% earnings growth. It won't be exciting nor does he know it well. They need to have some leading products out there to make this more exciting.
DON'T BUY
Transitioning from hardware to software. No visibility on how they're going to grow their topline. She's stayed away.
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