TSE:BB

BlackBerry (BB.TO)

16.13
+1.51 (10.33%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 26, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from a phone manufacturer to a software-centric company, particularly in the automotive sector, where it is focusing on cybersecurity and autonomous driving technologies. The reviews highlight that the company's recent performance has been strong, with notable achievements in security rollouts and a robust cash flow. However, experts caution that while the technical setup looks positive and there has been a consistent upward trajectory since March, expectations should be tempered due to the company's history as a fallen champion. Some reviews underscore the interesting technology in automotive applications, even as they note the stock's recent uptick might warrant profit-taking. Analysts acknowledge a year-over-year revenue growth of around 15%, but concerns about sustainability and overall market dynamics suggest a wait-and-see approach, with some considering it a more speculative investment.

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Consensus
Mixed
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Valuation
Fair Value
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OTEX
WATCH
Starting to look interesting at these levels. Stock's been beaten up, as growth was slower last quarter. Has potentially good, long-term upside with its auto technology. He hasn't done enough work on it yet to say "buy".
DON'T BUY
He owned this and it was the worst stock for him this year. He is out.
DON'T BUY
He has not been able to get comfortable with it because the earnings are not consistent. Because of the volatility it is a hard name to own.
HOLD
Don't sell. It is a hated company that is hugely undervalued. They have several businesses in which they are the leaders. They should consider monetizing their patent portfolio. The board has to seriously look at how to unlock shareholder value because it is not getting any respect at this point.
DON'T BUY
BB disappointed on earnings recently. The long-term chart is flat over 5 years. It's been a bit of a struggle to turnaround for them. It nearly reached $16. But it's worth a re-look, now that it's this low. He's out of touch with the stock though. Do some homework then consider it, because the assets alone may be worth more than the current stock price.
HOLD
He owns BB paying $10.46. He thinks there could be an upside pop in the next 6 months. He has decided to put it as a hold. He still believes in management and that the reaction by the market to recent earnings was overdone. He might consider taking a tax loss on it and buy back 30 days later.
DON'T BUY
They're still struggling to generate cash flow, and suffered a bad earnings miss. Look elsewhere for better opportunities, like software.
SELL ON STRENGTH
Has a small position, but BB is one of his worst performers. BB is very oversold, so a short-term trader could take advantage of this. He's waiting for a bounce, then he'll sell.
RISKY
Trend of lower lows, lower highs. Wants to see signs of buy and demand. Still strongly underperforming the market. Best he can say is it's oversold, so you could find a bottom. But you have to be tactical. Seasonally positive all the way to February.
DON'T BUY
Oversold after a poor earnings report today? Probably oversold. It needs to break above support around $9 for him to get in.
COMMENT
Has BB turned the corner? It has consolidated and will grow slowly at 5-10% earnings growth. It won't be exciting nor does he know it well. They need to have some leading products out there to make this more exciting.
DON'T BUY
Transitioning from hardware to software. No visibility on how they're going to grow their topline. She's stayed away.
DON'T BUY

A new company now? The mistake they made was trying to go to the consumer market. They lost the enterprise market to Apple and others. Take your losses and move on. Security is a big story now, but he needs to see results before entering. He wouldn't buy it here.

DON'T BUY
Not that they don't have some positives, there is just no way this company is able to make money. He would stay away.
BUY ON WEAKNESS
They have done some smart things on the software and autonomous driving side. They have just fallen off the radar for the big investment managers. He likes to be a buyer at $8.50, but there is just not the momentum from the money managers.
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