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NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

266.43
+10.17 (3.97%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
1603 watching
0
Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

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Consensus
Buy
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Valuation
Fair Value
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WAIT
Job cuts of 14k. Reports October 30.

Company expects to lay off a lot more people in future. Not necessarily a sign that the company isn't doing well, just mean they're becoming more efficient. Some companies are able to use AI efficiently at this point, and AMZN is one of them. You want to invest in those participants.

Overall it's lagged, which is a bit of a concern. Discretionary side of the market has lagged as well. Chart shows it's broken upward trend, and you want to see it break above $240 or so (on rising volume, would be a strong sign). Expects a bit more weakness, so he'd wait. Weaker consumer demand, especially in bottom 4/5 of income earners, but economy is still strong.

WATCH
Reuters is reporting 30k upcoming job cuts.

Transitioning into the world of robotics. It doesn't make much money selling stuff these days, and this move would help cut costs. Robotics and AI automation will be a big part of taking the head count out of the business.

WATCH

S&P is at new highs, but not this name. Chart shows what could be a double top (you have 2 peaks where a push higher failed). Old point of resistance ~$180 becomes support, and that's the neckline. If it pulls back and bounces off, then it's probably a consolidation. But if it breaks, look out below.

He did a recent video on how the Mag 7's are starting to not perform as breadth broadens out.

COMMENT

Has had weakening relative strength since January 2025. Just hovering above 200-day MA. That's a pretty good indicator of the health of the consumer.

BUY

Scores 9 for fundamentals. She added during April's pullback. They can reinvented across sectors, including logistics (more efficient than ever), AWS is picking up again at 18% growth, and ads grew 23% last quarter.

COMMENT

The question was on his opinion of these two companies. They're different sizes and in different spaces. What will the business models look like. Both should continue to do well. He owns Amazon which is among the AI leaders. Interest rates will continue to drive the markets.

TOP PICK

The e-commerce business is the largest part but you should focus on the second largest business which is web services and growing faster than e-commerce. Also focus on the third largest business which is advertising. It is much more profitable than e-commerce and grew at at 23% in the last quarter. Earnings and profits in this division are growing faster than the top line. It is starting to deliver same day fresh groceries in the U.S. to 2300 towns and cities and 4000 for one day delivery. 40% of all retail consumer sales is consumer packaging and groceries.
Buy 76  Hold 6  Sell 0

(Analysts’ price target is $263.08)
TOP PICK

Global leadership in e-commerce. Cloud infrastructure AWS is #1 in the world. Margin expansion of ads helping earnings growth. Capex in AI will assist productivity, increase earnings, and reinforce cloud leadership. Recent earnings and revenue beat expectations. Retail margins are improving. 

Paying 33x forward PE for 17% growth. Premium valuation, but there's no other AMZN out there. On the verge of a technical breakout, which should lead to higher prices. No dividend.

(Analysts’ price target is $262.47)
PAST TOP PICK
(A Top Pick Jul 18/24, Up 22%)

Is the greatest retail business in the world. Also, AWS is strong. Is trading at a reasonable PE, unlike the past. The earnings have caught up. Will hit $300-400 within 18 months. 

BUY

She likes it and is adding to her position. It scores 9 out of 10 fundamentally and is re-writing the rules of AI in automation in the retail space. It is looking at optimization - robots can do 40% more in packaging. Amazon's general AI business is growing in the triple digits. Revenue is up 22%. She is watching the supply side which is little bit lagging. Same day delivery is expanding and it is doing well in cottage country.

BUY ON WEAKNESS

He believes in it. Was surprised by the quarter, namely AWS, the cloud. Ultimately, he likes their business model a lot, a hybrid of the consumer business and AWS. Trades at 30x forward PE, which some say is expensive. It would be a lot lower if they stopped their capex spending (on AI). There's no catalyst in immediate sight. If shares fall further, he will add.

BUY ON WEAKNESS

It was coming into resistance and having a tough time leading to the report. Even if they had a great report, shares would have struggled around $206. MSFT had a monster report which raised the bar for cloud, so that's why Amazon is getting hit. He owns enough shares now, and won't add, but for someone entering, wait a few days for shares to settle.

TOP PICK

Likes the whole AI play, it'll change the world. Biggest player in outsource infrastructure for computers; for example, SLF uses AMZN for its back office. Cheaper than the rest of the Mag 7. Buying opportunity and will catch up. AWS and advertising have much higher margins than the retail segment and are growing at a faster rate. No dividend.

(Analysts’ price target is $261.93)
DON'T BUY

Its earnings disappointed. Their AWS was the only area that you didn't expect to underperform; guidance and margins disappointed.

TOP PICK
Down 8% today on AWS disappointment.

Yes, those earnings were disappointing. Still came ahead of what was expected, but not to the same tune as MSFT's or GOOG's. Just a matter of time before it ramps up again. Will continue spending on data centres, and this will pay off. 

Sees a parallel to Q2 earnings for MSFT last year. Azure disappointed, stock dropped ~10-15%. Since then, it's up ~25-30%. Same thing should happen to AMZN in about a year.

This is the one of the group that's going to do the best going forward. With an understanding of tariffs going forward, AMZN will price accordingly; so the e-commerce side of the business will be more refined and its outlook better. No dividend.

(Analysts’ price target is $258.94)
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