NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly

Simply the most profitable direct to customer business in the world.  We like the quarterly cash reserves are growing once again, while debt is retired.  It is trading at one of the lowest multiplies to free cash flow in a decade.  We recommend  setting a stop-loss at $180, looking to achieve $297 -- upside potential over 30%.  Yield 0%

(Analysts’ price target is $297.45)
TOP PICK

Trades at a reasonable 26x PE for 2026. It boasts e-commerce (a huge 41% market share), AWS (#1 in cloud computing) and AI which has huge possibilities. We are not in an internet bubble.

(Analysts’ price target is $297.47)
WEAK BUY

AWS amounts to only 20% of revenues, but 60% of profits. Amazing retail sale. Is a major holding of his. They spend insane amounts on AI, but have to Is up 1.44% this year.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Specifically, Amazon is alleged to be coercing vendors into buying more and more advertising or else their listings will be obscured on the retailer's platform. There are also allegations of punishing vendors for offering lower prices on other websites. One can't help but wonder if the same alleged practices happen in other countries. Fair to say that such practices are offensive and antithetical to capitalism. If that doesn't bother you, then ask why Amazon is lagging in the AI race, how Microsoft's cloud division, Azure, is growing faster than Amazon's AWS, and will Amazon shares keep lagging their Mag 7 peers.

HOLD

The high end is still spending on luxury goods, while the lower-middle consumer is starting to reduce spending. This name gives her exposure to more defensive consumer staples for her main portfolio positioning.

BUY

Not one of his top 3 holdings, but likes it. It's steady, run by a good CEO who's controlled costs and spending. It will do well, all cloud companies will.

BUY

One of the underperformers in Mag 7. AWS's growth has reaccelerated though the past quarter. They maintained margins in retail. Their next-gen chips are what to focus on, so they become less reliant on NVDA. They have many levers to pull.

BUY

It rose 2.5% today on a report that their retail business has never been stronger. Their web services is doing quite well, and he doesn't agree with some that AWS isn't growing fast enough--it's growing fine.

BUY

The question was on adding to these companies. He likes them both. Amazon is a hybrid with its e-commerce side and web services. AWS controls about 30% of the world cloud services. Its valuation is reasonable with a low 30's P/E. Google has about 10% of the world cloud services and is trading at a mid 20's multiple. Had a good earnings report. There is lots of upside in both.

BUY

More growth to go on AWS, now back to 20+% growth. Of the Mag 7, still in his portfolio (along with GOOG and META). These names will monetize AI better than anybody. A buried asset that no one ever talks about is the movie production segment, which generates huge cashflow.

TOP PICK

Not just about AWS, which proved this quarter that it's losing market share -- but who cares when the market's growing so fast? AWS is well positioned and it's the largest, adding tons of power and tons of chips. 

Stock's up today because of a deal with OpenAI. Will distribute AI to the masses in a cost-effective way with good margins. On e-commerce, by far the best distributor of products in NA and is growing in other parts of the world -- margins have significantly expanded. Trades more cheaply than WMT, COST, and ORCL. No dividend.

(Analysts’ price target is $291.49)
BUY

They were derided for not spending enough on web services. Then, Amazon reported a strong quarter with web services growing from 17.5% to 20% off a much larger base than Microsoft, and a top and bottom line beat. Today, OpenAI signed a $38 billion deal with AWS to start using Nvidia GPU'S now. Shares jumped 11.9% the past week, including 4% today.

WAIT
Job cuts of 14k. Reports October 30.

Company expects to lay off a lot more people in future. Not necessarily a sign that the company isn't doing well, just mean they're becoming more efficient. Some companies are able to use AI efficiently at this point, and AMZN is one of them. You want to invest in those participants.

Overall it's lagged, which is a bit of a concern. Discretionary side of the market has lagged as well. Chart shows it's broken upward trend, and you want to see it break above $240 or so (on rising volume, would be a strong sign). Expects a bit more weakness, so he'd wait. Weaker consumer demand, especially in bottom 4/5 of income earners, but economy is still strong.

WATCH
Reuters is reporting 30k upcoming job cuts.

Transitioning into the world of robotics. It doesn't make much money selling stuff these days, and this move would help cut costs. Robotics and AI automation will be a big part of taking the head count out of the business.

WATCH

S&P is at new highs, but not this name. Chart shows what could be a double top (you have 2 peaks where a push higher failed). Old point of resistance ~$180 becomes support, and that's the neckline. If it pulls back and bounces off, then it's probably a consolidation. But if it breaks, look out below.

He did a recent video on how the Mag 7's are starting to not perform as breadth broadens out.

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