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NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

266.43
+10.17 (3.97%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
1603 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

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Consensus
Buy
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Valuation
Fair Value
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Similar
Alphabet,GOOGL
DON'T BUY

Would rather own Meta or Nvidia than Amazon, because the former have better multiples and earnings growth (for 2026). It's a wait-and-see, because it's only 11% EPS growth in 2026 and trades at nearly 30x PE vs. Meta at 22x and 21%, for instance.

BUY

He bets that in 2026 Amazon will do what Alphabet did this year and Apple since May. Is not talking numbers. No company has as many pistons firing as this: AWS, AI investments, retail business, the logistics business.

STRONG BUY

Shares are in no-man's land and up less than 4% this year, but it will go higher in the future. It trades at 32x PE, and 29x forward, with 11% EPS growth for 2026, not cheap, but historically cheap. It has always been a high capex company, but not outrageously so. They put in 3-straight higher lows. One day it will break $238. Be ready for it.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK
Stockchase Research Editor: Michael O'Reilly

Simply the most profitable direct to customer business in the world.  We like the quarterly cash reserves are growing once again, while debt is retired.  It is trading at one of the lowest multiplies to free cash flow in a decade.  We recommend  setting a stop-loss at $180, looking to achieve $297 -- upside potential over 30%.  Yield 0%

(Analysts’ price target is $297.45)
TOP PICK

Trades at a reasonable 26x PE for 2026. It boasts e-commerce (a huge 41% market share), AWS (#1 in cloud computing) and AI which has huge possibilities. We are not in an internet bubble.

(Analysts’ price target is $297.47)
WEAK BUY

AWS amounts to only 20% of revenues, but 60% of profits. Amazing retail sale. Is a major holding of his. They spend insane amounts on AI, but have to Is up 1.44% this year.

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Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK

Specifically, Amazon is alleged to be coercing vendors into buying more and more advertising or else their listings will be obscured on the retailer's platform. There are also allegations of punishing vendors for offering lower prices on other websites. One can't help but wonder if the same alleged practices happen in other countries. Fair to say that such practices are offensive and antithetical to capitalism. If that doesn't bother you, then ask why Amazon is lagging in the AI race, how Microsoft's cloud division, Azure, is growing faster than Amazon's AWS, and will Amazon shares keep lagging their Mag 7 peers.

HOLD

The high end is still spending on luxury goods, while the lower-middle consumer is starting to reduce spending. This name gives her exposure to more defensive consumer staples for her main portfolio positioning.

BUY

Not one of his top 3 holdings, but likes it. It's steady, run by a good CEO who's controlled costs and spending. It will do well, all cloud companies will.

BUY

One of the underperformers in Mag 7. AWS's growth has reaccelerated though the past quarter. They maintained margins in retail. Their next-gen chips are what to focus on, so they become less reliant on NVDA. They have many levers to pull.

BUY

It rose 2.5% today on a report that their retail business has never been stronger. Their web services is doing quite well, and he doesn't agree with some that AWS isn't growing fast enough--it's growing fine.

BUY

The question was on adding to these companies. He likes them both. Amazon is a hybrid with its e-commerce side and web services. AWS controls about 30% of the world cloud services. Its valuation is reasonable with a low 30's P/E. Google has about 10% of the world cloud services and is trading at a mid 20's multiple. Had a good earnings report. There is lots of upside in both.

BUY

More growth to go on AWS, now back to 20+% growth. Of the Mag 7, still in his portfolio (along with GOOG and META). These names will monetize AI better than anybody. A buried asset that no one ever talks about is the movie production segment, which generates huge cashflow.

TOP PICK

Not just about AWS, which proved this quarter that it's losing market share -- but who cares when the market's growing so fast? AWS is well positioned and it's the largest, adding tons of power and tons of chips. 

Stock's up today because of a deal with OpenAI. Will distribute AI to the masses in a cost-effective way with good margins. On e-commerce, by far the best distributor of products in NA and is growing in other parts of the world -- margins have significantly expanded. Trades more cheaply than WMT, COST, and ORCL. No dividend.

(Analysts’ price target is $291.49)
BUY

They were derided for not spending enough on web services. Then, Amazon reported a strong quarter with web services growing from 17.5% to 20% off a much larger base than Microsoft, and a top and bottom line beat. Today, OpenAI signed a $38 billion deal with AWS to start using Nvidia GPU'S now. Shares jumped 11.9% the past week, including 4% today.

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