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NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

237.50
-8.50 (3.46%)
as of Jun 17, 2026, 8:00:00 pm Market Open.
1599 watching
0
Investor Insights
star iconJun 17, 2026, 12:00 am

This summary was created by AI, based on 80 opinions in the last 12 months.

Experts provide a mixed perspective on Amazon.com, Inc. (AMZN) as it continues to navigate through its diverse business channels, including e-commerce, Amazon Web Services (AWS), and AI advancements. While AWS shows promising growth and significant contributions to profits, concerns about high capital expenditures and job cuts raise questions regarding future profitability. The retail sector is reinvigorating, contributing to overall stability. Investment in AI and automation is seen as a long-term strength, yet there is caution due to current market sentiment which points toward a wait-and-see approach. Despite being perceived as somewhat 'tired,' many analysts still believe in AMZN's strong fundamentals and future growth potential in a shifting landscape, especially in AI and cloud computing.

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Consensus
Hold
valuation icon
Valuation
Fair Value
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Similar
Alphabet,GOOG
BUY

Annualized returns over 3 years is -6%, or -18%/3 years. They've grown revenue 22% annually, though. Good to buy now.

PARTIAL SELL

She owns it in the CDR version. She sees continued pressure on the USD, so she wanted to take that hedge bet. Has done well YTD, so she just took some profits off the table.

BUY ON WEAKNESS

It's oversold, and Amazon's retail side has been crushing it. He just added to his holding. Also, Amazon doesn't have to suffer theft as the brick-and-mortars do.

TRADE

He bought it on weakness last year, but got out of it. Can't dispute their dominance over retail and quick delivery to home. The short-term risk is in AWS, which has been a great grower, but growth is slowing because they face competition from Microsoft and Alphabet. AWS has driven Amazon's growth (retail doesn't). It's too big to ignore, but it's a trade.

BUY

AI is unlikely to be winner take all. AWS is a wonderful franchise, the leader in cloud, backed by an enormous company. Much of stock's move from $80s to $130 based on expectation that its cloud and AI will be a winner.

PAST TOP PICK

(A Top Pick Nov 04/23, Up 51%)

Will continue to hold shares - expecting further share performance.
Company starting to turn the corner on profitability.
Realizing efficiencies in retail market.
Acceleration in AWS performance. 
Advertising business also growing.

PAST TOP PICK
(A Top Pick Jan 10/23, Up 112%)

Great quarterly results. Good news on retail and AWS. Profits starting to come in and investors are rewarding that. Doing all the right things. AWS is participating in the AI glamour. Strong fundamentals. Management doing well.

BUY ON WEAKNESS

You could enter this at $135. The next level would be $120.

HOLD

Shares are popping 11% on a strong beat. He's happy to hold and not add more. Amazon's PE has never been attractive and certainly is not now. He was concerned about their cloud business, but it's fine. He's less concerned with their retail business. The bar was set pretty low, and shares are still far off its highs. 

BUY
Apple vs. Amazon

Operating margins came in 3x better than expectations. There were strong results in this report and investors have been waiting a long time for that. Earnings have been suppressed by all their reinvestments and this will continue. Amazon won't be greatly impacted by moves in interest rates, though the sector has. This will rebound when we end the rate-hiking cycle--and we're near that. Amazon has more growth potential than Apple. Despite its size, Amazon still has only a small portion of global sales. Apple still has growth in services, emerging markets, but the installed base of users is enormous at 2 billion. Apple is more of a maturing company, and that's okay; Apple is predictable. Apple trades at a high PE of 30x, but that isn't sustainable for the next several years.

DON'T BUY

AWS's growth rate is 12%, great, though not as high as pre-Covid. The PE is high, so he won't chase it. Overall, the market is getting ahead of itself and we're seeing outsize responses like today.

COMMENT
Apple vs. Amazon

For growth, the street sees Apple as a staple that commands pricing power. Apple couldn't meet demand for the 14 Pro, so the price of the 15 Pro will be higher. The company has levers to pull. For years, Amazon spent too much money to fuel growth, but that limited margins. Any company has to spend money on AI. Overall, Amazon is in a Goldilocks period: they will benefit from existing spending/investments, and they will improve margins for the next few quarters, but spending will resume again. Apple hasn't pulled those levers yet, but the street is giving it a premium, and demand for products is not inelastic. Watch demand in the next 2-3 replacement cycles.

PAST TOP PICK
(A Top Pick Jul 27/22, Up 9%)

Clear definite uptrend channel. Clear leader in the e-commerce space, with unparalleled scale. Advertising is very high margin. AWS cloud is growing well. Growing popularity of Amazon Prime can't be understated, very strong ecosystem. Still sees revenue growing 12-13% YOY for several years. Not a pricey name.

TOP PICK

eCommerce, AWS & cloud computing business very strong.
Focus on cost cutting very effective.
Benefactor of consumers looking for deals. 
Shares will catch up to tech peers that have outperformed the past year.
Good for long term investors.
Established brand and infrastructure. 

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TOP PICK

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Social media mentions are up 200% in the past 24h.

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