NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
0
Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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MSFT
TRADE

Likes it. Leads in cloud and will lead in AI. A core holding, but he trades it. He'd buy it now.

Unspecified

It is a trail blazer in public cloud services. It has the largest market share in this but Microsoft and Google are chipping away at it. It should be the most profitable it has ever been in its history, but has to harvest this profitability in this and the next year to justify its high valuation.

PAST TOP PICK
(A Top Pick Jul 21/23, Up 34%)

One of the world's top companies. Consistently posts strong earnings. Consumer not as badly off as anticipated. Again, AI is a major catalyst. Sky continues to be the limit. Good, long-term core holding. Use the buy the dip mentality.

WATCH

Retail advantage: Same or next day delivery. Also, they have such scale, they can collect massive data and harness that data using AI to better predict their business.

BUY

They invested heavily in fast, 2-day shipping while cutting back at the executive level. This makes it a winner. Plus, their ad business is on fire and their AWS business enjoys double-digit growth.

PAST TOP PICK
(A Top Pick Jan 25/23, Up 75%)

Very strong performance from company with excellent assets. Tech space rebound very good for investors. Over capacity post pandemic is receding. AWS and retail side of business very strong. High margin business units with excellent brand value. Expected $70-$80 billion free cash flow going forward. 

PAST TOP PICK
(A Top Pick Mar 01/23, Up 72%)

Earnings driver is actually the cloud, in a bit of a lull of late, but picking up steam. He's still long the stock in his growth strategy.

BUY

Cup-and-handle is quite a positive pattern. Once you get a breakout, you get quite a nice move, usually the measured depth of the cup. $150 is the underside of the previous range. Core consumer/tech stock. He'd buy today. If you're concerned, by 1/2 position now, rest later.

BUY ON WEAKNESS

Very strong business with diverse business model. High margin AWS business excellent. Recent investments in storage beginning to pay off. Company becoming more and more profitable. Brand value also very strong. Advertising business has huge margins. Believes earnings will continue to grow. 

BUY

Their retail business is hot and cold, cyclical by nature, but more dependable is their cloud business.

TOP PICK

Top pick amongst "Magnificent 7". Every business unit continues to grow. AWS, content and eCommerce business sectors growing steadily. Investment into assets will continue to payoff. Earnings growth expected to triple as investments payoff. Dominant position hard to compete with. 

PAST TOP PICK
(A Top Pick Jan 26/23, Up 55%)

Nobody has its scale or logistics in e-commerce. Still the leader in cloud, and AI will enhance that. Strong growth ahead for digital advertising, which is #3 behind GOOG and META. Advantage is that AMZN can easily direct ads plus see impact of ads on sales.

TOP PICK

Market's a bit rich and overbought. Latest run the past 2-3 weeks has been all about the USD weakening. Still a decent runway. King of the cloud market, 70% market share. Large-language model announced. 12-month price target of $165. No dividend.

(Analysts’ price target is $180.06)
BUY

Compounder. Have to hold your nose to buy at current valuations, but you only have to look 2-3 years down the road to get to a more comfortable valuation. AWS is a driver, and AI will really come to the fore over the next 2 years. Invested heavily in e-commerce, and it's starting to see some profitability, juggernaut of the future.

COMMENT

Gen AI will continue to be a force among the Magnificent 7. Nvidia and Microsoft will remain the leaders, but the two sleepers that can outperform Apple in 2024 are Amazon and Alphabet. Apple is quality growth, which he likes, but in 2024, Apple might take a backseat to the rest of the Mag 7.

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