NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
DON'T BUY
Reported last week. Their volume shipments have been trending down, yet they're increasing prices. They are transitioning to a software-service company. Also, they won't disclose future unit shipment volumes, which the market doesn't like--people want more transparency. Apple has a lot of cash though. They haven't innovated in a big way in recent years, just relaunches. A financially sound company though. Wait for it to stabilize.
PAST TOP PICK
(A Top Pick Dec 19/17, Up 12%) Has owned this since 2006 and been a big winner for him though its valued has halved three times. The lesson: big patient and look at the big picture. They have 1 billion installed devices in the world and a 93% loyalty rate, so they will continue to do extremely well. Their growth rate will ebb and flow, but they tend to be in a leadership position, investing $15 billion a year in R&D. Pullbacks like now are an opportunity. Their services business does $40 billion revenue a year which is all of Facebook's revenue. It doesn't get the multiple it should.
TOP PICK
AAPL Jan 2020 215. For the long term. Problem with the stock is the high price, and the dividend will be taxed as income. Better to buy a $215 call that expires in 2020, and pay for it by selling a $215 put. So this will act exactly like the stock until January 2020.
WATCH
It is giving back its huge increase now. It could go down to $190 with the next support is at $160. This is your potential downside risk.
PAST TOP PICK
(A Top Pick Oct 17/17, Up 31%) This is his #1 stock in his portfolio. He is not concerned by the recent price pullback. They bought back $80 million shares. He would add to his position on a pullback to $200. He likes their subscriber fee revenue growth. They continue to do all the right things. His model price is $233.42.
TOP PICK

This is a security blanket in times of volatility. A big, long-time holding for him. Big product and earnings announcements this week. There could be another positive surprise coming. The analysts underestimate the new phones--they could have a good impact on the bottom line. (1.4% dividend, $237.59 price target)

PAST TOP PICK

(Past Top Pick April 17, 2018, Up 25%) Their customers are fiercely loyal. Unnoticed is their internal semi-conductor development as well as their ability to combine hardware and software. (Also a top pick.)

TOP PICK

Terrific long-term. Their eco-system is very strong with loyal customers, and there's a transition from Android phones to iPhones. They have over $100-billion in cash overseas after debt. Most of that will boost the dividend and share buybacks. He disagrees that Apple is no longer innovative, like the A.I. on their phones. Surveys show that iPhones are popular with teens, who will likely stay with Apple when they become adults. (1.32% dividend yield, Analysts' price target: not given)

BUY

It his largest holding for clients and one of his largest holdings personally. When you leave your house the most important thing to have is not your wallet is your iPhone. He loves the company. Once people have their iPhone people don’t switch so he likes the fact that the company brings 70% of their revenues from this product and 90% of their income.

PAST TOP PICK

(Past Top Pick, June 14, 2017, Up 53%) He's excited about its long-term. Apple remains innovative, and that will continue in AI and VR. It's a huge revenue generator, so it increases dividends. Their service business is growing rapidly. Their computers continue to sell at a premium. He expects stock buybacks of $180 billion in the next three years, so EPS will continue to rise. Don't focus on the number of phones they sell each quarter.

DON'T BUY

For him to get a decent return for 7 years it would have to be a two trillion dollar company in that time. This would be an average return from the market. The law of large numbers and competitive numbers could get in their way.

HOLD

A stock split would not impact the valuation in his opinion. It is an institutional darling and the top of its class.

WAIT

Apple has gone parabolic, which suggests it’s vulnerable to a pullback. Usually see a runup into its fall event (September 10 this year), and then a selloff. Don’t get into it now, wait for tech seasonality in October.

PAST TOP PICK

(A Top Pick Aug 4/17, Up 45%) It is in his top 5. His model price is $243.96 or a 9.5% upside. Warren Buffet is buying a little more.

PAST TOP PICK

(A Top Pick Sep 20/17, Up 40%) He stuck with it. He thinks they are doing a lot of the right things. The subscription and services model has been a good model for them. There is an announcement coming in September which he thinks will be positive. They are returning money through buybacks and dividends.

Showing 721 to 735 of 1,604 entries