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Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
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Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Apple Inc. (AAPL) continues to face a mixed outlook from experts. While many recognize the company's strong brand, high margins, and impressive free cash flow, there are significant concerns over its current valuation and its lagging position in the rapidly evolving AI landscape. The stock is seen as resilient, but analysts are divided on whether it's a prudent investment at its current price point, considering its high P/E ratio and single-digit growth projections. Some experts suggest that Apple has effectively avoided the frantic spending typical in the AI sector, leveraging partnerships instead, which may safeguard its margins. Yet, others express skepticism about its lack of a concrete AI strategy and its ability to produce substantial growth, indicating that those looking for immediate gains may prefer to wait for a pullback or reconsider their positions entirely.

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Consensus
Hold
valuation icon
Valuation
Overvalued
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Similar
Microsoft,MSFT
WAIT

Apple Inc(AAPL)

Jan 16, 2020
Big component of the market. Going parabolic, which is good and bad. Overbought for a while, but doesn't indicate it can't remain there. Usually, though, you get a bit of a correction, and that would be an ideal point to buy.
Photo of Keith RichardsKeith RichardsUnlock Rating
$315.24

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Jan 14, 2020
His largest holding. He's surprised with its 2019 performance. In the next 5 years, Apple will buyback a lot of stock as it sells more products and services at higher prices. He predicts 3-5 years from now, it will earn $23-25/share. This will grind higher.
Photo of Barry SchwartzBarry Schwartz
Owned
Unlock Rating
$312.68

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Jan 03, 2020
Fundamentally, it looks very solid. It's the largest company in the US. For it to go up 50%, it's hard to say where it will go next. He would use a tight stop at $30 below the price now, and take that risk. If you want to keep up with the S&P500, you need apple in your portfolio.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIMUnlock Rating
$297.43

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
PARTIAL BUY

Apple Inc(AAPL)

Dec 30, 2019
They enjoyed big returns this year, better than its FAANG peers. This isn't due to iPhone sales, because they're declining, but rather the services sold on top of them. It trades around 20x earnings; only 12x a year ago. We've seen the big move and he expects this to decline next year. Dividend growth is an average 7%. At best, buy a half-position. It's a crowded trade.
Photo of David DriscollDavid DriscollUnlock Rating
$291.52

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
PARTIAL SELL

Apple Inc(AAPL)

Dec 24, 2019
It's had a great run with a tremendous run in 2019. Likes this long term. But will fall back to $260-270 to retest those levels. Trim.
Photo of Javed MirzaJaved MirzaUnlock Rating
$284.27

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Dec 23, 2019
You could buy it here today if you don’t own any technology. Look at the chart. It is going up. But don’t do it because of the tariff announcement today. See his Top Picks today for a better pick but this one is a buy.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSIUnlock Rating
$283.99

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

Apple Inc(AAPL)

Dec 23, 2019
He admits he has never been right with this one. He hopes to see it tumble so he can buy. He would rather wait. A share split could drive the stock price higher.
Photo of Benj GallanderBenj Gallander
No
Unlock Rating
$284.00

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Dec 20, 2019
(A Top Pick Dec 19/18, Up 78%) A lot of the increase has come from an expanded multiple, which shows investor confidence in the company. People are now positioning for 5G and it will allow Apple to provide new devices to meet the higher level of technology. It will take time to develop the infrastructure, but there is so much upside in sales for them. He now thinks it is fully valued at 20 times earnings.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$280.32

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
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HOLD

Apple Inc(AAPL)

Dec 18, 2019
If you wanted to outperform this market, you had to own Apple. He has not owned it as he is not focused as much on technology. Although iPhone sales have not been robust, they have been moving into services and thinks 5G will create opportunity.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$281.45

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Dec 18, 2019

Has done an amazing job. The iPhone still dominates Apple, while Samsung can't match it. 5G for Apple is still 2-3 years away. The valuation is too high for him to buy, but the stock is doing an amazing job.

Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$279.74

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Dec 11, 2019

Microsoft had a good earnings quarterly report. What he doesn't like is that it trades 25 times earnings, when earnings are expected to grow at 10%. He thinks there are better growth orientated stocks out there like Amazon, Google or Apple trading at better valuations.

Photo of Greg NewmanGreg Newman
Unknown
Unlock Rating
$270.77

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Nov 28, 2019
Thinks the real money to be made in Apple is how much of the Software and Services business they can get into. Apple Pay, Apple Music, Movies, etc. Well managed and have done everything right. Sold their Apple and switched to IBM in the summer time around $220. Would still feels comfortable owning Apple here.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$267.84

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Nov 27, 2019
Trimmed more than 7 times over 15 years, because it became a dominant position in the portfolios, and this increases risk. As price rises, fundamental value drops. Company hasn't grown as much as its stock price. Recognize that they have a very loyal following of 90%. Services have taken off. Make it a part of your portfolio, not your whole portfolio.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$267.84

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 22, 2019

It’s a tremendously innovative and profitable company. He wouldn’t hesitate to own it hear, even though it is a bit rich compared to historic numbers. He believes we are going into a good iPhone refresh cycle. Cook has done a good job in dealing with the tariff war. He expects to see a bundle of their services soon.

Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$261.78

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 19, 2019
The iPhone 11 is a smashing success and the stock is up 70%. The market under-priced it. It should now trade at a Microsoft-like multiple.
Photo of Barry SchwartzBarry SchwartzUnlock Rating
$266.85

Stock price when the opinion was issued

$309.90

As of Aug 25, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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