Apple Inc (AAPL) Buy, Sell or Hold

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Apple Inc (AAPL)

314.06

+6.72 (2.19%)

as of Jun 8, 2026, 3:39:16 pm Market Open.

2024 watching

Investor Insights

Jun 8, 2026, 12:00 am

This summary was created by AI, based on 91 opinions in the last 12 months.

Apple Inc. (AAPL) is facing a pivotal moment as experts weigh in on its performance, innovation, and positioning within the technology sector, particularly concerning artificial intelligence (AI). While some analysts commend Apple's robust balance sheet, cash flow, and prudent capital expenditure strategy, others express concern over its perceived lack of innovation and slow response to emerging AI technologies. Despite a stagnant recent performance relative to peers, there is a sense that Apple's historical strategy of allowing others to pioneer technology before making calculated entries could serve it well. The sentiment surrounding both product launches and the company's resilience in navigating market challenges plays a significant role in investor outlook. Overall, while some see clear growth potential driven by brand loyalty and its service ecosystem, others caution about high valuation metrics amidst fluctuating revenue growth.

Consensus

Mixed

Valuation

Overvalued

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PAST TOP PICK

(A Top Pick Nov 27/18, Up 31%) He continues to like them for many reasons. The cloud services, the app store and others continue to do well. It is indefensible and people keep buying their products. They increased iPhone orders for parts by 10% -- a good sign. His largest since equity holding.

BUY

It has a low multiple even though it has billions of dollars in the bank. He's recommended this stock in the past. A great company and the new phone is taking off. They under estimated demand and making more.

DON'T BUY

Go to $250? Doubtful. He sold it at $218. He may buy back in. He wants to see how their services and wearable divisions are doing. It's too rich now.

HOLD

He likes this company, but it is not as cheap as it was back in December. Investors are mistakingly waiting for the next big device -- it is not coming, he thinks. You want to focus on the 1.5 billion of installed devices -- a great way to keep customers stuck with your company (cloud, tv, etc.). The iPhone has become a much smaller part of the pie -- it represents less than 50% of their revenues today.

COMMENT

What happens to the USMCA during the US election and impeachment? If Congress doesn't push USMCA through it will impact the markets and create trouble. Continues to be good, but the issue that their phone continues to generate most of its revenues, despite Apple's move into services. Also the move into streaming will eat up capital. 5G in 2020 will have a great impact on the iPhone. Can they drive their services to more growth. Apple continues to buyback shares and raise dividends, though.

DON'T BUY

Sure, a phenomenal company, but there's too much product risk: 50% of its business comes from only the iPhone. They're transitioning to services, but that will take time. People will hang onto their phones for a long time, and won't buy as many new ones.

DON'T BUY

Has some concerns. Stock's been sideways the past year. Much of its revenues come from the iPhone, and they're trying to expand beyond this. People won't pay $1000+ for the next iteration of the phone. Lots of cash flow and cash on the books. Would look elsewhere for growth. Doesn't see how its streaming will fit in with the landscape.

COMMENT

He has not owned it for a couple of years. They own elements of the supply chain for what goes into the iPhone instead. It is not as geared to the sales growth of the product. He feels Apple has done a big pivot to the other service offerings they are doing. He would be a buyer near $180 and short it at $220.

PAST TOP PICK

(A Top Pick Aug 02/18, Up 8%)A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48 A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48. He's holding onto this. Apple is going well and the CEO has the ear of Trump.

BUY

Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.

BUY ON WEAKNESS

A safe stock to invest in. Can they upgrade their user base to 5G, he wonders. It make take longer than expected to convert users he thinks. He would be a buyer below $200. He has been a seller above $220. A core holding.

STRONG BUY

Apple reported after the bell and overall it was a beat--he's happy. They beat earnings by 8 cents a share; revenues beat; and their revenue projections for the next quarter are surprisingly bullish. What impressed him most was how the non-iPhone revenues are growing, namely services. Services are annuity revenue, keep giving. 10 years ago, people wrote off Microsft, but they missed the story. MSFT transformed itself into a utility--you have to pay MSFT each year for the service. Same with Apple which is now making money in services. Also, their wearables division is exploding, says their CEO. He's happy with their report today. And their iPhones in 2020 will be 5G-equipped, which will encourage customers to upgrade. The only cloud on the horizon is Trump.

TOP PICK

His model price is $248.90. He thinks they will buy back a large chunk of stock, that will only improve the model price. He last bought it in June 2013. Yield 1.47% (Analysts’ price target is $211.11)

DON'T BUY

It's really struggling for the next product. Just doesn't see sustainable growth without a new product to lift earnings. Apple Services is definitively going to be a good driver, but thinks there are other opportunities elsewhere. He has an Android phone, doesn't see why someone would pay $1,500 for a new iPhone and be locked in the Apple ecosystem. If we go through an escalated trade war everyone is going to get hurt.

HOLD

A lower risk exposure to the tech space. It has become mostly an iPhone play. He thinks 2018 was the first decline in iPhone sales. They should continue to have dividend growth and good a continuation of recurring revenues. He just doesn't see the same level of growth in the past. They have been impacted by the China-US trade war as well. Yield 1.6%

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