CSCO 0.8MRVL 3.64MSCI 7.42LQDA 3.81CLH -5.06RRX 7.73JMHLY 0HLMA.L 0
Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

324.78
-2.97 (0.90%)
as of Jul 22, 2026, 3:04:05 pm Market Open.
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star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 92 opinions in the last 12 months.

Apple Inc. (AAPL) is currently at a crossroads with its approach to artificial intelligence (AI) and product development. Many experts express mixed feelings about Apple's delayed entry into the AI arena, suggesting that the company has strategically chosen to avoid the high spending seen with competitors. Some analysts believe this cautious approach has preserved capital for more focused innovations in hardware and services that capitalize on its vast user base. While there is optimism regarding upcoming product launches, there are concerns about slow growth rates and a high valuation compared to revenue growth. Overall, many experts see a bright future for Apple in the medium to long term, particularly with a strong balance sheet and cash flow, despite some skepticism about its current valuation and AI strategy.

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Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
M%c3%a9ta, META
BUY

Apple Inc(AAPL)

Nov 22, 2019

It’s a tremendously innovative and profitable company. He wouldn’t hesitate to own it hear, even though it is a bit rich compared to historic numbers. He believes we are going into a good iPhone refresh cycle. Cook has done a good job in dealing with the tariff war. He expects to see a bundle of their services soon.

Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$261.78

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 19, 2019
The iPhone 11 is a smashing success and the stock is up 70%. The market under-priced it. It should now trade at a Microsoft-like multiple.
Photo of Barry SchwartzBarry SchwartzUnlock Rating
$266.85

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 15, 2019
(A Top Pick Nov 30/18, Up 51%) He couldn’t understand why people were down on the company. It has tremendous cash in the bank, and he would like to see them acquire more AI companies. The multiple is reasonable. He still thinks its a reasonable company to own.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$265.76

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Nov 13, 2019
AMD vs Apple vs Canadian Tech? His price target for AMD is $41.50 -- pretty close to full value right now. Apple will continue to melt up and you should be able to price it cheaper than today. He has a price target of $265. A Canadian stock like CGI would be good.
Photo of Kim BoltonKim Bolton
Unknown
Unlock Rating
$262.76

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 12, 2019
(A Top Pick Apr 15/19, Up 33%) The Chinese are keen on brands, and Apple is superb with branding. He hung onto it, not selling as it rose. Apple's vast cash is a hedge if there's any downturn.
Photo of Michael DecterMichael Decter
Owned
Unlock Rating
$261.96

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 07, 2019
(A Top Pick Nov 20/18, Up 49%) Still likes it. Trading in a nice range. Transitioning from hardware to services. Overhang is dependence on iPhone, but they are growing services side.
Photo of Zachary Curry Zachary Curry
Owned
Unlock Rating
$259.43

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

Apple Inc(AAPL)

Nov 07, 2019
New products. Incremental price tweaks are beneficial. Yield is 1.19%. (Analysts’ price target is $253.41)
Photo of Zachary Curry Zachary Curry
Owned
Unlock Rating
$259.43

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 05, 2019
Environmentally friendly? Yes, they are. They buy carbon credits. Apple issued a billion-dollar green bond to finance their renewable energy projects. Also, they have their next-gen robot, Daisy, that disassembles their old phones. Their biggest issue is with Chinese manufacturers who don't treat their employees well, which is a red flag in ESG. That said, he would feel comfortable owning Apple. Apple scores in the 99th percentile for environmental, very high. He's pleased to see them being ESG leaders. They have massive reputational risk, so they need to keep their scores high.
Photo of Tim NashTim NashUnlock Rating
$257.62

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 04, 2019
(A Top Pick Nov 09/18, Up 19%)synthetic long Apple He bought a call and sold a put. It acted like the underlying stock. He didn't put up any money, and got a 60-cent credit right out of the gate. He closed everything last Friday and got $40.75/share--a huge win. He tamped that down and put up 30% margin. So, that 19% return would triple. He took that off the table though and simply bought Apple which was up 19%. He was being conservative.
Photo of Richard CroftRichard Croft
Owned
Unlock Rating
$257.50

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Oct 30, 2019
(A Top Pick Dec 21/18, Up 63%) In the midst of trade war concerns, the timing to buy was great. It has rebounded every since early 2019, trading to new highs. iPhone 11 first orders are reportedly quite strong. The stock trades at 18 times earnings, but inline with the last 10 year valuations. His biggest holding.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$242.65

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Oct 30, 2019
Still likes it through earnings have been mixed overall. Tech's earning resilience surprises many investors at this stage of the cycle. He expects the tech sector's growth and earnings to hit double digits in 2020 and money to move back in these stocks.
Photo of Andrew PyleAndrew PyleUnlock Rating
$243.26

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
SELL

Apple Inc(AAPL)

Oct 24, 2019
He sold because much of revenue comes from iPhone. Risk management concern. Issues in China. Smartphone growth slowing. Not the Apple of 5 years ago. Has done well, pulled away from the rest of the FANGs.
Photo of Stan WongStan Wong
No
Unlock Rating
$243.18

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Oct 16, 2019
(A Top Pick Oct 22/18, Up 8%) Consumers re-purchase their products and their service division is strong. However, the China trade tension gives him pause; so, he's watching the trade talks. He's also worried about the NBA controversy in China. Cautious.
Photo of Ashley Misquitta, CFAAshley Misquitta, CFA
Owned
Unlock Rating
$234.37

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Oct 15, 2019
He's long recommended this. Apple hit a a new all-time last week, close to his model price of $244.51. He's trimming his position as the stock rises. Hold or buy.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$235.32

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Oct 08, 2019
(A Top Pick Dec 27/18, Up 47%) As usual, the stock goes up until there are fears over iPhone demand, it goes down, then you buy it. He sold his share in August. Apple had guided down their Q4. Buy at pullbacks.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$224.40

Stock price when the opinion was issued

$325.20

As of Jul 22, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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