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Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

281.74
-2.04 (0.72%)
as of Jun 29, 2026, 8:00:00 pm Market Open.
2026 watching
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Investor Insights
star iconJun 29, 2026, 12:00 am

This summary was created by AI, based on 90 opinions in the last 12 months.

Apple Inc. continues to be a dominant player in the technology space, with a significant focus on its ecosystem of products and services. Despite some concerns about its slower pace in AI development, experts agree that Apple tends to adopt a wait-and-see strategy, allowing others to burn cash in the initial stages before innovating within established frameworks. Revenue reports and improvements in sales from China indicate a strong underlying business, while high margins and a massive cash flow contribute to its financial stability. The stock is highlighted for its resilience, even amid critiques regarding its valuation and lack of a clear AI strategy. Analysts generally view the company's future with cautious optimism, noting that potential M&A activities and collaborations could reshape its market positioning.

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Consensus
Hold
valuation icon
Valuation
Overvalued
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Amzn
BUY

Apple Inc(AAPL)

May 13, 2019
Apple vs. Amazon. Own both. Apple's a great, big, powerful company that will work out its problems. Both really well run, and moving into healthcare in a big way. Amazon has loads of runway, as does Apple. Buy a bigger chunk of Amazon, as it's performed better. Cloud computing and content business are going to be big.
Photo of John O'Connell, CFAJohn O'Connell, CFAUnlock Rating
$185.72

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
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PAST TOP PICK

Apple Inc(AAPL)

May 09, 2019
(A Top Pick Aug 02/18, Up 4%)A covered call. He suggested buying Apple and selling a $200 call on it. $6.45 on the call, so the cost of your shares are $195. The options expired in August, so the stock were trading under and weren't called. Then, Apple tanked. It would have been hard to hang onto it, but if you had, you would have done great. Today, he'd write options on it again.
Photo of Richard CroftRichard CroftUnlock Rating
$200.72

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

May 03, 2019

FANGs? None in the FANG space are good value right now. Amazon has a floor at $1650 and ceiling at $2125 -- with PE ratio of 60. Facebook has given a short term buy signal -- technical support around $187-$189 with 20-25% upside. Nvidia has hit close to full value near $180 -- he might be taking profit on this one soon. Apple had a lousy quarter, but it still beat earnings expectations. He would not touch it here. Google hit resistance the other day -- too expensive as well. Netflix has been up against resistance and unless it can break through he would not touch it. He would only consider Facebook and Amazon as holds or weak buys.

Photo of Ross HealyRoss Healy
Unknown
Unlock Rating
$211.75

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
TOP PICK

Apple Inc(AAPL)

May 02, 2019

They have 1.3 billion global devices that they are leveraging to grow their services platform. They are buying back 25% of their shares here. That alone is good reason to buy the stock. Cheap at 15 times 2020 earnings. China is improving. Modeling 14% growth rate. (Analysts’ price target is $214.63)

Photo of Greg NewmanGreg Newman
Owned
Unlock Rating
$209.15

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Apr 23, 2019
Own a position in a high-quality company like this and hold for the long term, then add when the street is critical of it. They have a ton of cash and are a great innovator.
Photo of Colin StewartColin Stewart
Owned
Unlock Rating
$207.48

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Apr 22, 2019
The Qualcomm settlement? Not much effect on Apple, but rather Qualcomm (see his comments on that). Apple still needs a 5G solution.
Photo of Gordon ReidGordon ReidUnlock Rating
$204.53

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
TOP PICK

Apple Inc(AAPL)

Apr 15, 2019
Great products, but it'll be a giant in services. They remain an established brand. He wishes he'd bought it at $150, but it's back up to nearly $200. (Analysts’ price target is $194.50)
Photo of Michael DecterMichael Decter
Owned
Unlock Rating
$199.05

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Apr 10, 2019
Continues to do well and is the industry leader. The move to 5G will not likely prompt as much upgrade opportunity as with 4G. Their push into services will be key to watch. He thinks they are leading in augmented technology as well. As a mature company, you will not see the same punch as in the past.
Photo of Cameron HurstCameron HurstUnlock Rating
$199.60

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Apr 09, 2019
Not expensive, with an incredible balance sheet and tons of free cash flow. The big issue is that their iPhone is slowing down, offering smaller improvements only. Their services business creates less revenue that their phones. So they need to produce product that people will like. It's unclear how they will drive that. Apple can still generate healthy returns and buy shares, but don't expect massive stock price increases like the past. If they can push loyal customers into new areas, like streaming, then there's good potential.
Photo of Paul Harris, CFAPaul Harris, CFA
Owned
Unlock Rating
$199.50

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Apr 03, 2019
He owns it, and shed some on Q1 earnings. Bought more when it bottomed around $160-170, and now has a 4.5% position. Analysts have extrapolated too far on the weak quarter. Services is where the opportunity is for gross margins to move much higher. At $196, still trades cheaply on enterprise value. They have such a brand, they don't have to be first to market. But they are progressive in "back room" innovation.
Photo of Kim BoltonKim Bolton
Owned
Unlock Rating
$195.35

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Apr 01, 2019
5-7-year hold? Amazing idea. Though with tech stocks they do change quickly, so that's a warning. But he loves this number: $130 billion net cash and generating more. The new Apple streaming is interesting but meaningless to the bottom line. Their new credit card is interesting, and maybe they're using that to make existing customers more "sticky." Apple is cheaper than peer stocks. There's way more growth ahead. And no, the iPhone is not dead.
Photo of Barry SchwartzBarry SchwartzUnlock Rating
$191.24

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Mar 25, 2019
The streaming thing is very interesting. They may or may not announce today they are getting into that business. If they follow Netflix into the space then it reduces the scarcity value. We will find out the hard way. He got out of AAPL-Q because he was worried their volumes would go negative. When this happens, others in the past have seen the beginning of the end when this happened. They have to show they can grow their revenues in other businesses. As you look out several years, there is the 5G network rollout.
Photo of David FingoldDavid Fingold
No
Unlock Rating
$188.74

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Mar 21, 2019
It is getting a bit of a boost on the services side of the business. It is about $45 Billion in revenue. This equates to FB-Q's revenue in 2017. They are getting a bit of a bid here. They have more than 1 billion devices and a loyalty rating of 93%.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$195.09

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Mar 18, 2019
This year will be flat, but beyond that 13% annual compounded growth is expected. They were hurt last quarter because of tariffs and China. They are becoming more of a services company. Trades at a reasonable multiple. Good dividend.
Photo of Greg NewmanGreg NewmanUnlock Rating
$187.94

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Mar 11, 2019
It is great as a long term call. Their iPhone is entrenched. They have the opportunity to grow their services business. They are the most profitable company. There would be upside if they came out with the Apple Car. It is not a secret that they are testing a vehicle.
Photo of Teal LindeTeal LindeUnlock Rating
$178.90

Stock price when the opinion was issued

$286.72

As of Jun 30, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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