Summer Sale

50% off Premium Yearly

00days
00hrs
00mins
00secs

NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
0
Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Experts provide a mixed view of Apple Inc (AAPL) amidst concerns regarding its position in the AI landscape and the pressures on margins due to rising costs, especially in chip manufacturing. Many emphasize the company's strong fundamentals, characterized by substantial free cash flow and an enormous share buyback program, while noting that valuations seem high at around 33-38x PE. The consensus suggests that Apple is adjusting cautiously to avoid excessive capital expenditure on AI, instead leveraging existing partnerships with companies like Google. Despite recent softness in revenue and market performance, particularly in the smartphone segment, Apple's loyal consumer base and expanding service offerings provide a robust outlook, indicated by steady over the past year. However, the lack of innovation and reaction to rising manufacturing costs raises questions about future growth potential, with some experts advising caution on current pricing levels and advocating for profit-taking.

consensus icon
Consensus
Hold
valuation icon
Valuation
Overvalued
review icon
Similar
M$FT
DON'T BUY
Go to $250? Doubtful. He sold it at $218. He may buy back in. He wants to see how their services and wearable divisions are doing. It's too rich now.
HOLD
He likes this company, but it is not as cheap as it was back in December. Investors are mistakingly waiting for the next big device -- it is not coming, he thinks. You want to focus on the 1.5 billion of installed devices -- a great way to keep customers stuck with your company (cloud, tv, etc.). The iPhone has become a much smaller part of the pie -- it represents less than 50% of their revenues today.
COMMENT
What happens to the USMCA during the US election and impeachment? If Congress doesn't push USMCA through it will impact the markets and create trouble. Continues to be good, but the issue that their phone continues to generate most of its revenues, despite Apple's move into services. Also the move into streaming will eat up capital. 5G in 2020 will have a great impact on the iPhone. Can they drive their services to more growth. Apple continues to buyback shares and raise dividends, though.
DON'T BUY
Sure, a phenomenal company, but there's too much product risk: 50% of its business comes from only the iPhone. They're transitioning to services, but that will take time. People will hang onto their phones for a long time, and won't buy as many new ones.
DON'T BUY
Has some concerns. Stock's been sideways the past year. Much of its revenues come from the iPhone, and they're trying to expand beyond this. People won't pay $1000+ for the next iteration of the phone. Lots of cash flow and cash on the books. Would look elsewhere for growth. Doesn't see how its streaming will fit in with the landscape.
COMMENT
He has not owned it for a couple of years. They own elements of the supply chain for what goes into the iPhone instead. It is not as geared to the sales growth of the product. He feels Apple has done a big pivot to the other service offerings they are doing. He would be a buyer near $180 and short it at $220.
PAST TOP PICK
(A Top Pick Aug 02/18, Up 8%)A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48 A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48. He's holding onto this. Apple is going well and the CEO has the ear of Trump.
BUY

Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.

BUY ON WEAKNESS
A safe stock to invest in. Can they upgrade their user base to 5G, he wonders. It make take longer than expected to convert users he thinks. He would be a buyer below $200. He has been a seller above $220. A core holding.
STRONG BUY

Apple reported after the bell and overall it was a beat--he's happy. They beat earnings by 8 cents a share; revenues beat; and their revenue projections for the next quarter are surprisingly bullish. What impressed him most was how the non-iPhone revenues are growing, namely services. Services are annuity revenue, keep giving. 10 years ago, people wrote off Microsft, but they missed the story. MSFT transformed itself into a utility--you have to pay MSFT each year for the service. Same with Apple which is now making money in services. Also, their wearables division is exploding, says their CEO. He's happy with their report today. And their iPhones in 2020 will be 5G-equipped, which will encourage customers to upgrade. The only cloud on the horizon is Trump.

TOP PICK
His model price is $248.90. He thinks they will buy back a large chunk of stock, that will only improve the model price. He last bought it in June 2013. Yield 1.47% (Analysts’ price target is $211.11)
DON'T BUY
It's really struggling for the next product. Just doesn't see sustainable growth without a new product to lift earnings. Apple Services is definitively going to be a good driver, but thinks there are other opportunities elsewhere. He has an Android phone, doesn't see why someone would pay $1,500 for a new iPhone and be locked in the Apple ecosystem. If we go through an escalated trade war everyone is going to get hurt.
HOLD
A lower risk exposure to the tech space. It has become mostly an iPhone play. He thinks 2018 was the first decline in iPhone sales. They should continue to have dividend growth and good a continuation of recurring revenues. He just doesn't see the same level of growth in the past. They have been impacted by the China-US trade war as well. Yield 1.6%
SELL ON STRENGTH
It is the most overvalued sector but AAPL-Q does not fall into that. It still has massive amounts of cash and from that prospective is quite cheap. The issue is the Chinese trade deal because a lot of their growth (1/3rd) is from international. He would be thinking about lightening up, selling rallies. It is unlikely that this bull in it will continue.
TOP PICK
He models $240, so lots of upside. Obviously, there are concerns about China-US trade, but Apple will do well. (Analysts’ price target is $209.06)
Showing 646 to 660 of 1,591 entries