NASDAQ:AAPL
Apple Inc (AAPL)
347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
Financials 
Technical Analysis 0
HOLD
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.
Gordon ReidOwned
electricalelectronic
DON'T BUY
It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.
electricalelectronic
PAST TOP PICK
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
Brian Acker, CAOwned
electricalelectronic
DON'T BUY
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
electricalelectronic
PAST TOP PICK
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
Greg NewmanOwned
electricalelectronic
PARTIAL BUY
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
Kim BoltonOwned
electricalelectronic
BUY
BUY
He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.
Shane ObataOwned
electricalelectronic
BUY
His downside target is $238, which is pretty close to today's close of $242. The FANGs have held up relatively well compared to the financials. At $238, take a trade. It's not the dead bottom, though (that was in 2009). In 2002, it bottomed at twice book. We're not at the bottom yet; when do people return to work. If the S&P doesn't hold at 2,175 on the downside (his projection), then he doesn't want to think about it.
electricalelectronic
BUY
Has lots of cash to buy back shares. A lot of products come from China, so this is hurting. New product cycle is also an issue. Stronghold over the high-end phone market. Services starting to grow nicely. If you can pick it up at these levels, he thinks you'll do well.
Paul Harris, CFAOwned
electricalelectronic
PARTIAL BUY
AAPL vs MSFT? Both companies are sitting on gobs of cash, he says. MSFT sells more into business, under a subscription basis. AAPL is a little more chunky, as they are into devices and streaming services -- which is a little slow to get going. AAPL may be impacted more by the delay in selling their devices, but you still have to pay for your MSFT subscription. He would put 75% of your MSFT in now and only 50% of your AAPL investment now.
Robert LauzonUnknown
electricalelectronic
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