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Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

281.74
-2.04 (0.72%)
as of Jun 29, 2026, 8:00:00 pm Market Open.
2026 watching
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star iconJun 29, 2026, 12:00 am

This summary was created by AI, based on 90 opinions in the last 12 months.

Apple Inc. continues to be a dominant player in the technology space, with a significant focus on its ecosystem of products and services. Despite some concerns about its slower pace in AI development, experts agree that Apple tends to adopt a wait-and-see strategy, allowing others to burn cash in the initial stages before innovating within established frameworks. Revenue reports and improvements in sales from China indicate a strong underlying business, while high margins and a massive cash flow contribute to its financial stability. The stock is highlighted for its resilience, even amid critiques regarding its valuation and lack of a clear AI strategy. Analysts generally view the company's future with cautious optimism, noting that potential M&A activities and collaborations could reshape its market positioning.

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Consensus
Hold
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Valuation
Overvalued
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Amzn
PAST TOP PICK

Apple Inc(AAPL)

Dec 20, 2019
(A Top Pick Dec 19/18, Up 78%) A lot of the increase has come from an expanded multiple, which shows investor confidence in the company. People are now positioning for 5G and it will allow Apple to provide new devices to meet the higher level of technology. It will take time to develop the infrastructure, but there is so much upside in sales for them. He now thinks it is fully valued at 20 times earnings.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$280.32

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Dec 18, 2019
If you wanted to outperform this market, you had to own Apple. He has not owned it as he is not focused as much on technology. Although iPhone sales have not been robust, they have been moving into services and thinks 5G will create opportunity.
Photo of Norman LevineNorman Levine
No
Unlock Rating
$281.45

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Dec 18, 2019

Has done an amazing job. The iPhone still dominates Apple, while Samsung can't match it. 5G for Apple is still 2-3 years away. The valuation is too high for him to buy, but the stock is doing an amazing job.

Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$279.74

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Dec 11, 2019

Microsoft had a good earnings quarterly report. What he doesn't like is that it trades 25 times earnings, when earnings are expected to grow at 10%. He thinks there are better growth orientated stocks out there like Amazon, Google or Apple trading at better valuations.

Photo of Greg NewmanGreg Newman
Unknown
Unlock Rating
$270.77

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Nov 28, 2019
Thinks the real money to be made in Apple is how much of the Software and Services business they can get into. Apple Pay, Apple Music, Movies, etc. Well managed and have done everything right. Sold their Apple and switched to IBM in the summer time around $220. Would still feels comfortable owning Apple here.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$267.84

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Nov 27, 2019
Trimmed more than 7 times over 15 years, because it became a dominant position in the portfolios, and this increases risk. As price rises, fundamental value drops. Company hasn't grown as much as its stock price. Recognize that they have a very loyal following of 90%. Services have taken off. Make it a part of your portfolio, not your whole portfolio.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$267.84

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 22, 2019

It’s a tremendously innovative and profitable company. He wouldn’t hesitate to own it hear, even though it is a bit rich compared to historic numbers. He believes we are going into a good iPhone refresh cycle. Cook has done a good job in dealing with the tariff war. He expects to see a bundle of their services soon.

Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$261.78

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 19, 2019
The iPhone 11 is a smashing success and the stock is up 70%. The market under-priced it. It should now trade at a Microsoft-like multiple.
Photo of Barry SchwartzBarry SchwartzUnlock Rating
$266.85

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 15, 2019
(A Top Pick Nov 30/18, Up 51%) He couldn’t understand why people were down on the company. It has tremendous cash in the bank, and he would like to see them acquire more AI companies. The multiple is reasonable. He still thinks its a reasonable company to own.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$265.76

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Nov 13, 2019
AMD vs Apple vs Canadian Tech? His price target for AMD is $41.50 -- pretty close to full value right now. Apple will continue to melt up and you should be able to price it cheaper than today. He has a price target of $265. A Canadian stock like CGI would be good.
Photo of Kim BoltonKim Bolton
Unknown
Unlock Rating
$262.76

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 12, 2019
(A Top Pick Apr 15/19, Up 33%) The Chinese are keen on brands, and Apple is superb with branding. He hung onto it, not selling as it rose. Apple's vast cash is a hedge if there's any downturn.
Photo of Michael DecterMichael Decter
Owned
Unlock Rating
$261.96

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 07, 2019
(A Top Pick Nov 20/18, Up 49%) Still likes it. Trading in a nice range. Transitioning from hardware to services. Overhang is dependence on iPhone, but they are growing services side.
Photo of Zachary Curry Zachary Curry
Owned
Unlock Rating
$259.43

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
TOP PICK

Apple Inc(AAPL)

Nov 07, 2019
New products. Incremental price tweaks are beneficial. Yield is 1.19%. (Analysts’ price target is $253.41)
Photo of Zachary Curry Zachary Curry
Owned
Unlock Rating
$259.43

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Nov 05, 2019
Environmentally friendly? Yes, they are. They buy carbon credits. Apple issued a billion-dollar green bond to finance their renewable energy projects. Also, they have their next-gen robot, Daisy, that disassembles their old phones. Their biggest issue is with Chinese manufacturers who don't treat their employees well, which is a red flag in ESG. That said, he would feel comfortable owning Apple. Apple scores in the 99th percentile for environmental, very high. He's pleased to see them being ESG leaders. They have massive reputational risk, so they need to keep their scores high.
Photo of Tim NashTim NashUnlock Rating
$257.62

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Nov 04, 2019
(A Top Pick Nov 09/18, Up 19%)synthetic long Apple He bought a call and sold a put. It acted like the underlying stock. He didn't put up any money, and got a 60-cent credit right out of the gate. He closed everything last Friday and got $40.75/share--a huge win. He tamped that down and put up 30% margin. So, that 19% return would triple. He took that off the table though and simply bought Apple which was up 19%. He was being conservative.
Photo of Richard CroftRichard Croft
Owned
Unlock Rating
$257.50

Stock price when the opinion was issued

$281.74

As of Jun 29, 2026. Market Open.

electricalelectronic
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disclaimer

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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