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NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
0
Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Apple Inc. (AAPL) continues to face a mixed outlook from experts. While many recognize the company's strong brand, high margins, and impressive free cash flow, there are significant concerns over its current valuation and its lagging position in the rapidly evolving AI landscape. The stock is seen as resilient, but analysts are divided on whether it's a prudent investment at its current price point, considering its high P/E ratio and single-digit growth projections. Some experts suggest that Apple has effectively avoided the frantic spending typical in the AI sector, leveraging partnerships instead, which may safeguard its margins. Yet, others express skepticism about its lack of a concrete AI strategy and its ability to produce substantial growth, indicating that those looking for immediate gains may prefer to wait for a pullback or reconsider their positions entirely.

consensus icon
Consensus
Hold
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Valuation
Overvalued
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Similar
Microsoft,MSFT
BUY
Has lots of cash to buy back shares. A lot of products come from China, so this is hurting. New product cycle is also an issue. Stronghold over the high-end phone market. Services starting to grow nicely. If you can pick it up at these levels, he thinks you'll do well.
PARTIAL BUY

AAPL vs MSFT? Both companies are sitting on gobs of cash, he says. MSFT sells more into business, under a subscription basis. AAPL is a little more chunky, as they are into devices and streaming services -- which is a little slow to get going. AAPL may be impacted more by the delay in selling their devices, but you still have to pay for your MSFT subscription. He would put 75% of your MSFT in now and only 50% of your AAPL investment now.

BUY
June 12-Sept. 3 is seasonality. This is holding above its 200-day moving average while so many stocks are below. Buy outperformers like this instead of bottom-fishing. Apple is holding up--there's buying demand.
WAIT
Great company. One heck of a run in the last year. Look at the valuation now compared to last year. Much of it due to multiple expansion. Earnings are up a bit, but it was probably undervalued a year ago. Wait to see the impact of coronavirus after the first quarter. Don't be in a rush to buy right now.
WATCH
They had been adding to their position last year, watched it grow by 100% on zero earnings growth, and decided to get out. This is the poster child for the index effect, where benchmarking requires managers to overweight companies like Apple. He needs to see the share price $100 lower before he would come back in. When the market come back this will rip up again, but it is time to be patient.
BUY
He loves AAPL-Q. He has been selling and has made a lot of money. It topped at EBV plus 8. We saw a nice pullback and he would be a buyer here. His model price is $289.18. We closed above that last night. We had a major move in fixed income. Now is the time to get into this stock.
COMMENT
A great company. Lots of people own it. One of the largest market weighted companies in the index, so how much are money flows driving the price. When you dig deeper, 60% or more of revenues come from hardware. Revenue growth is not bad at 5.3%, but this is more of a mature company than high growth.
BUY
What return over 10 years? A good holding and finally trading at an accurate multiple. He bought this in 2006 at $9. You can hold this for the future. Apple will be a player in 5G that will demand a huge turnover in hardware (Apple phones). Apple also boasts on a sky-high customer loyalty rate.
HOLD

They have a 15% revenue exposure to China. If you look past the impact of Caronavirus, there manufacturing facility near ground zero was for back up. They have a great supply chain and having been moving more production to Taiwan in response. The shift to services has become a larger impact on revenues and the positive benefits will continue.

HOLD
You got a multiple expansion because earnings went up. Used to trade at 15x earnings, but now it trades at 25x earnings. This happened with many companies. Continues to like it.
HOLD
Amazing price performance. Trading 23x forward earnings. 10-12% EPS growth. His concern is that growth is driven by flows into ETFs. Plus, a lot of revenues come from iPhone, and what if issues hit. Revenues have only grown about 5% a year over the last 5 years, whereas other tech is higher. If you own it, hold. But better opportunities elsewhere.
BUY ON WEAKNESS
He really likes it. It has had a huge move in the last 12 months. The PE is up 25 from 13. There is a lot of positive sentiment built into it. Only buy it on a pull back.
BUY ON WEAKNESS
It's broken out of an up-channel. Managers are executing well, but it is very overbought now. Wait to $290 to enter.
BUY
The best 5G play in the next 5 years? Apple. 5G is a hardware business and Apple is a hardware company with a strong ecosystem and brand. With 5G, their platforms and tech will evolve (i.e. glasses) and benefit greatly. In other words, they will make great products using 5G. 5G will enhance augmented reality even more, for example. Another example: self-driving cars.
PAST TOP PICK
(A Top Pick Jan 04/19, Up 30%) A perennial top pick. He's owned this forever. It's a dominant player in online advertiser. Though the founders have stepped aside, their replacement is doing a good job, which may lead to more financial discipline and boost profits further. True, there are anti-trust fears that are real, but governments are discovering that it's not that easy, that they can't regulate consumer preferences. Apple is trading at reasonable valuations for its growth rate which is 20% for years to come.
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