NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
BUY
A wonderful company with great products and services. The shares have gone up quite quickly. The best strategy is to build a position in batches so you can participate in upside if there is no retrenching. Focus on the quality.
BUY ON WEAKNESS
The tech rally this year, tech now correcting It's been $103-107 this week so far. Let's say $103 is the floor, which means roughly 25% off its highs (of nearly $138). Buy around $103. 25% off highs for the megacap tech stocks is buy level during the current tech correction.
BUY ON WEAKNESS
As stocks slid today, there was a silver lining in some tech name. Apple rallied to finish 3% positive. We're in the middle of a tech sell-off in September. Don't sell tech now, but buy.
BUY
They executed on their service business which continues to grow, and all their watch and so on is growing very nicely. 5G should help them out but not this year. He sold a little because it became a very large percentage of his portfolio. They will continue to buy back their shares. They continue to execute very well. He likes it and owns it.
BUY
Their largest single holding. Big believers. Dedicated user base. It has both the hardware, as well as software as a service. Enormous amount of cash on hand. The company will grow into its valuation. Dividend will likely rise. Expensive right now, but he has no trouble buying.
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It's a Monthly Gems opinion which is available only for Stockchase Premium

Curated by Allan Tong since 2019.
99+ opinions with 4.15 rating.

TOP PICK
Apple is on steadier ground, given its loyal army of customers and the future roll-out of 5G-compatible iPhones. Those customers kept buying Apple during the lockdown, keeping the company swimming in free cash. However, revenue growth over the last five years averages around 8% while the stock has soared 115% since the March 23 bottom. We see Apple as overbought, but still a solid company and recommend buying on a pullback or taking some profits.
DON'T BUY

Surge in Mac and iPad sales is helping. 34x earnings, overbought at 80 on the RSI. Last 5 years, revenue growth is only around 6%. He wants more than this when you're paying a premium. He questions whether people are going to continue to pay the high prices for its devices.

COMMENT
Enter now or wait for the stock split? It's the market darling now. The current excitement is 5G, if every Apple user (wealthier than usual) moves to 5G. The current stock price is justified, but how long will Apple remain the cachet product?
BUY ON WEAKNESS
Incredible ecosystem that's hard to break into, great products. Great company. Buy on a pullback. Lots of free cash, good dividend. Likes it very much. Doesn't matter if you buy before or after the stock split.
COMMENT
Doesn't own Apple, but owns a lot of the supply chain around Apple instead. If you drill down in Apple, it's more profitable to buy into the supply chain.
WATCH
She's impressed by how they have increased revenues during the lockdown and pandemic. But its multiple has expanded a lot in the past year. She continues to watch it and may buy at a 10-15% pullback. The 4-1 stock split doesn't change their fundamentals, but makes it more attractive to retail investors.
BUY
It is their largest position and have held it for a long time. He would continue to buy it. The trend are favourable for this business. The best company in terms of market capitalization and cashflow. He feels it is still undervalued.
BUY
You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.
PAST TOP PICK
(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.
BUY ON WEAKNESS

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

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