CSCO 0.8MRVL 3.64MSCI 7.42LQDA 3.81CLH -5.06RRX 7.73JMHLY 0HLMA.L 0
Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

325.99
-1.75 (0.53%)
as of Jul 22, 2026, 2:01:59 pm Market Open.
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star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 92 opinions in the last 12 months.

Apple Inc. (AAPL) is currently at a crossroads with its approach to artificial intelligence (AI) and product development. Many experts express mixed feelings about Apple's delayed entry into the AI arena, suggesting that the company has strategically chosen to avoid the high spending seen with competitors. Some analysts believe this cautious approach has preserved capital for more focused innovations in hardware and services that capitalize on its vast user base. While there is optimism regarding upcoming product launches, there are concerns about slow growth rates and a high valuation compared to revenue growth. Overall, many experts see a bright future for Apple in the medium to long term, particularly with a strong balance sheet and cash flow, despite some skepticism about its current valuation and AI strategy.

consensus icon
Consensus
Mixed
valuation icon
Valuation
Overvalued
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Similar
M%c3%a9ta, META
PAST TOP PICK

Apple Inc(AAPL)

Oct 04, 2019
(A Top Pick Nov 27/18, Up 31%) He continues to like them for many reasons. The cloud services, the app store and others continue to do well. It is indefensible and people keep buying their products. They increased iPhone orders for parts by 10% -- a good sign. His largest since equity holding.
Photo of David BaskinDavid Baskin
Owned
Unlock Rating
$227.01

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Oct 04, 2019
It has a low multiple even though it has billions of dollars in the bank. He's recommended this stock in the past. A great company and the new phone is taking off. They under estimated demand and making more.
Photo of David CockfieldDavid Cockfield
Owned
Unlock Rating
$227.01

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Oct 01, 2019
Go to $250? Doubtful. He sold it at $218. He may buy back in. He wants to see how their services and wearable divisions are doing. It's too rich now.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$224.59

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Sep 27, 2019
He likes this company, but it is not as cheap as it was back in December. Investors are mistakingly waiting for the next big device -- it is not coming, he thinks. You want to focus on the 1.5 billion of installed devices -- a great way to keep customers stuck with your company (cloud, tv, etc.). The iPhone has become a much smaller part of the pie -- it represents less than 50% of their revenues today.
Photo of Shane ObataShane Obata
Owned
Unlock Rating
$218.82

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Sep 26, 2019
What happens to the USMCA during the US election and impeachment? If Congress doesn't push USMCA through it will impact the markets and create trouble. Continues to be good, but the issue that their phone continues to generate most of its revenues, despite Apple's move into services. Also the move into streaming will eat up capital. 5G in 2020 will have a great impact on the iPhone. Can they drive their services to more growth. Apple continues to buyback shares and raise dividends, though.
Photo of Paul Harris, CFAPaul Harris, CFA
Owned
Unlock Rating
$219.89

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Sep 17, 2019
Sure, a phenomenal company, but there's too much product risk: 50% of its business comes from only the iPhone. They're transitioning to services, but that will take time. People will hang onto their phones for a long time, and won't buy as many new ones.
Photo of Christopher BlumasChristopher Blumas
No
Unlock Rating
$220.70

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Sep 11, 2019
Has some concerns. Stock's been sideways the past year. Much of its revenues come from the iPhone, and they're trying to expand beyond this. People won't pay $1000+ for the next iteration of the phone. Lots of cash flow and cash on the books. Would look elsewhere for growth. Doesn't see how its streaming will fit in with the landscape.
Photo of Stan WongStan Wong
No
Unlock Rating
$223.59

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

Apple Inc(AAPL)

Aug 28, 2019
He has not owned it for a couple of years. They own elements of the supply chain for what goes into the iPhone instead. It is not as geared to the sales growth of the product. He feels Apple has done a big pivot to the other service offerings they are doing. He would be a buyer near $180 and short it at $220.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$205.53

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Aug 21, 2019
(A Top Pick Aug 02/18, Up 8%)A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48 A covered call. Bought at $201.50, sold 201 at $(6.54), net cost $195.05, now $210.48. He's holding onto this. Apple is going well and the CEO has the ear of Trump.
Photo of Richard CroftRichard Croft
Owned
Unlock Rating
$213.21

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Aug 20, 2019

Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.

Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$210.36

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

Apple Inc(AAPL)

Jul 30, 2019
A safe stock to invest in. Can they upgrade their user base to 5G, he wonders. It make take longer than expected to convert users he thinks. He would be a buyer below $200. He has been a seller above $220. A core holding.
Photo of Bruce MurrayBruce Murray
Owned
Unlock Rating
$208.78

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
STRONG BUY

Apple Inc(AAPL)

Jul 30, 2019

Apple reported after the bell and overall it was a beat--he's happy. They beat earnings by 8 cents a share; revenues beat; and their revenue projections for the next quarter are surprisingly bullish. What impressed him most was how the non-iPhone revenues are growing, namely services. Services are annuity revenue, keep giving. 10 years ago, people wrote off Microsft, but they missed the story. MSFT transformed itself into a utility--you have to pay MSFT each year for the service. Same with Apple which is now making money in services. Also, their wearables division is exploding, says their CEO. He's happy with their report today. And their iPhones in 2020 will be 5G-equipped, which will encourage customers to upgrade. The only cloud on the horizon is Trump.

Photo of David BaskinDavid Baskin
Owned
Unlock Rating
$208.78

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

Apple Inc(AAPL)

Jul 29, 2019
His model price is $248.90. He thinks they will buy back a large chunk of stock, that will only improve the model price. He last bought it in June 2013. Yield 1.47% (Analysts’ price target is $211.11)
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$209.68

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Jul 26, 2019
It's really struggling for the next product. Just doesn't see sustainable growth without a new product to lift earnings. Apple Services is definitively going to be a good driver, but thinks there are other opportunities elsewhere. He has an Android phone, doesn't see why someone would pay $1,500 for a new iPhone and be locked in the Apple ecosystem. If we go through an escalated trade war everyone is going to get hurt.
Photo of Darren SissonsDarren SissonsUnlock Rating
$207.74

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Jun 25, 2019
A lower risk exposure to the tech space. It has become mostly an iPhone play. He thinks 2018 was the first decline in iPhone sales. They should continue to have dividend growth and good a continuation of recurring revenues. He just doesn't see the same level of growth in the past. They have been impacted by the China-US trade war as well. Yield 1.6%
Photo of Chris StuchberryChris Stuchberry
No
Unlock Rating
$195.57

Stock price when the opinion was issued

$325.58

As of Jul 22, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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