NASDAQ:AAPL
Apple Inc (AAPL)
332.73
+1.39 (0.42%)
as of Sep 16, 2026, 3:53:04 pm Market Open.
2021 watching
Financials 
Technical Analysis 0
COMMENT
COMMENT
Thinks the real money to be made in Apple is how much of the Software and Services business they can get into. Apple Pay, Apple Music, Movies, etc. Well managed and have done everything right. Sold their Apple and switched to IBM in the summer time around $220. Would still feels comfortable owning Apple here.
electricalelectronic
HOLD
Trimmed more than 7 times over 15 years, because it became a dominant position in the portfolios, and this increases risk. As price rises, fundamental value drops. Company hasn't grown as much as its stock price. Recognize that they have a very loyal following of 90%. Services have taken off. Make it a part of your portfolio, not your whole portfolio.
Gordon ReidOwned
electricalelectronic
BUY
It’s a tremendously innovative and profitable company. He wouldn’t hesitate to own it hear, even though it is a bit rich compared to historic numbers. He believes we are going into a good iPhone refresh cycle. Cook has done a good job in dealing with the tariff war. He expects to see a bundle of their services soon.
John O'Connell, CFAOwned
electricalelectronic
PAST TOP PICK
(A Top Pick Nov 30/18, Up 51%) He couldn’t understand why people were down on the company. It has tremendous cash in the bank, and he would like to see them acquire more AI companies. The multiple is reasonable. He still thinks its a reasonable company to own.
David CockfieldOwned
electricalelectronic
COMMENT
AMD vs Apple vs Canadian Tech? His price target for AMD is $41.50 -- pretty close to full value right now. Apple will continue to melt up and you should be able to price it cheaper than today. He has a price target of $265. A Canadian stock like CGI would be good.
Kim BoltonUnknown
electricalelectronic
PAST TOP PICK
(A Top Pick Apr 15/19, Up 33%) The Chinese are keen on brands, and Apple is superb with branding. He hung onto it, not selling as it rose. Apple's vast cash is a hedge if there's any downturn.
Michael DecterOwned
electricalelectronic
PAST TOP PICK
(A Top Pick Nov 20/18, Up 49%) Still likes it. Trading in a nice range. Transitioning from hardware to services. Overhang is dependence on iPhone, but they are growing services side.
Zachary Curry Owned
electricalelectronic
TOP PICK
New products. Incremental price tweaks are beneficial. Yield is 1.19%. (Analysts’ price target is $253.41)
Zachary Curry Owned
electricalelectronic
BUY
Environmentally friendly? Yes, they are. They buy carbon credits. Apple issued a billion-dollar green bond to finance their renewable energy projects. Also, they have their next-gen robot, Daisy, that disassembles their old phones. Their biggest issue is with Chinese manufacturers who don't treat their employees well, which is a red flag in ESG. That said, he would feel comfortable owning Apple. Apple scores in the 99th percentile for environmental, very high. He's pleased to see them being ESG leaders. They have massive reputational risk, so they need to keep their scores high.
electricalelectronic
PAST TOP PICK
(A Top Pick Nov 09/18, Up 19%)synthetic long Apple He bought a call and sold a put. It acted like the underlying stock. He didn't put up any money, and got a 60-cent credit right out of the gate. He closed everything last Friday and got $40.75/share--a huge win. He tamped that down and put up 30% margin. So, that 19% return would triple. He took that off the table though and simply bought Apple which was up 19%. He was being conservative.
Richard CroftOwned
electricalelectronic
PAST TOP PICK
(A Top Pick Dec 21/18, Up 63%) In the midst of trade war concerns, the timing to buy was great. It has rebounded every since early 2019, trading to new highs. iPhone 11 first orders are reportedly quite strong. The stock trades at 18 times earnings, but inline with the last 10 year valuations. His biggest holding.
Don LatoOwned
electricalelectronic
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