NASDAQ:AAPL
Apple Inc (AAPL)
347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
Financials 
Technical Analysis 0
BUY
Fundamentally, it looks very solid. It's the largest company in the US. For it to go up 50%, it's hard to say where it will go next. He would use a tight stop at $30 below the price now, and take that risk. If you want to keep up with the S&P500, you need apple in your portfolio.
electricalelectronic
PARTIAL BUY
They enjoyed big returns this year, better than its FAANG peers. This isn't due to iPhone sales, because they're declining, but rather the services sold on top of them. It trades around 20x earnings; only 12x a year ago. We've seen the big move and he expects this to decline next year. Dividend growth is an average 7%. At best, buy a half-position. It's a crowded trade.
electricalelectronic
PAST TOP PICK
(A Top Pick Dec 19/18, Up 78%) A lot of the increase has come from an expanded multiple, which shows investor confidence in the company. People are now positioning for 5G and it will allow Apple to provide new devices to meet the higher level of technology. It will take time to develop the infrastructure, but there is so much upside in sales for them. He now thinks it is fully valued at 20 times earnings.
Gordon ReidOwned
electricalelectronic
COMMENT
COMMENT
Thinks the real money to be made in Apple is how much of the Software and Services business they can get into. Apple Pay, Apple Music, Movies, etc. Well managed and have done everything right. Sold their Apple and switched to IBM in the summer time around $220. Would still feels comfortable owning Apple here.
electricalelectronic
HOLD
Trimmed more than 7 times over 15 years, because it became a dominant position in the portfolios, and this increases risk. As price rises, fundamental value drops. Company hasn't grown as much as its stock price. Recognize that they have a very loyal following of 90%. Services have taken off. Make it a part of your portfolio, not your whole portfolio.
Gordon ReidOwned
electricalelectronic
BUY
It’s a tremendously innovative and profitable company. He wouldn’t hesitate to own it hear, even though it is a bit rich compared to historic numbers. He believes we are going into a good iPhone refresh cycle. Cook has done a good job in dealing with the tariff war. He expects to see a bundle of their services soon.
John O'Connell, CFAOwned
electricalelectronic
PAST TOP PICK
(A Top Pick Nov 30/18, Up 51%) He couldn’t understand why people were down on the company. It has tremendous cash in the bank, and he would like to see them acquire more AI companies. The multiple is reasonable. He still thinks its a reasonable company to own.
David CockfieldOwned
electricalelectronic
COMMENT
AMD vs Apple vs Canadian Tech? His price target for AMD is $41.50 -- pretty close to full value right now. Apple will continue to melt up and you should be able to price it cheaper than today. He has a price target of $265. A Canadian stock like CGI would be good.
Kim BoltonUnknown
electricalelectronic
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