Shopify Inc. (SHOP.TO) Buy, Sell or Hold

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Shopify Inc. (SHOP.TO)

176.57

+3.06 (1.76%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

980 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 66 opinions in the last 12 months.

Shopify Inc. (SHOP-T) has garnered a mix of opinions among experts, reflecting both its potential and challenges in the current market. Many analysts recognize Shopify's strong market position and growth in e-commerce, citing its ability to cater to small and medium businesses as a significant advantage. However, concerns regarding its high valuation and volatility loom large, with experts highlighting the elevated price-to-earnings (PE) ratios and the potential risks associated with economic fluctuations. The promise of AI integration presents both an opportunity for growth and a source of uncertainty, as market sentiments around software stocks have turned cautious. Overall, while some see potential for long-term gains, others caution against the high price tag and recommend a careful approach, with several suggesting a wait-and-see stance before committing further funds.

Consensus

Cautious

Valuation

Overvalued

Similar

AMZN

DON'T BUY

Benefitting from pivot to digital commerce. 300x forward earnings, with possible 40-45% growth rate. Price to sales is 50x. Off-the-charts expensive. Share price risk if there's a bump in the road. High beta, a trading vehicle. Interest rates will eventually rise, which tends to have a negative impact on high-growth stocks like this.

BUY ON WEAKNESS

His top pick in the past. He's owned this for a long time and never sold. It's a great story. It'll probably double in the next five years. A must-buy for Canadian investors. But it's fickle--its valuation can move around. Don't buy it now. Wait for a pullback to $1,500-1,600. He expects this to go a lot higher.

BUY

Depending on the type of investor you are, it could be good. For growth investors, it is a good choice. If you are a value investor, it is more difficult to own. Hard to buy on a valuation basis. No matter how fast it grows, the multiple is much ahead.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Apr 13/21, Up 28.2%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with SHOP is progressing well and has achieved our $2000 objective. To be disciplined, we recommend covering 50% of the position here and to trail up the stop (from $1000) to $1550 -- near the original recommended entry. If the stop is triggered, it would all but guarantee a minimum investment return over 14%.

BUY ON WEAKNESS

He thinks it is a hold at these levels. If you don't own it, start to pick away at it. Pick it up in a growth scare pullback. They have a great strategy and great leadership.

DON'T BUY

He can't bring himself around to the valuation for a conservative portfolio. But they've delivered growth, expanded the platform, and made a superior company. A good company vs. a good stock. They have to deliver so much future growth to justify the valuation.

RISKY

Concerned with the valuation. It's flying up again. Overbought on a technical level. 450x forward earnings, 30% growth rate. Earnings will be strong at 30%, but hard to justify the valuation, especially with the rotation to value. If something goes wrong, there's a long way to fall. A great trade, or for the growth part of your portfolio.

PARTIAL SELL

There has been a rally in AMZN-Q during the same period so he thinks it may be sector related. SHOP-T is not a buy given how much it has gone up. It is at 27 times next years expected revenue but AMZN-Q is at 3 times. It is only growing about 50-60% faster. He can't justify it. If you have owned it for a long time you might want to start taking profits.

BUY ON WEAKNESS

Really helped small businesses have an online presence during pandemic. Want to increase fulfillment side. Working to develop the e-commerce side. A lot of growth potential. Opportunity for price increases. He'd be interested at a lower entry point. Expect volatility.

BUY

Impressive staying power. One of the greatest businesses in the e-commerce world and will be for some time. Getting better and better. Tricky to buy at these valuations, but he's been saying that forever on this name. A lot of the pandemic growth is sticky and will stay.

DON'T BUY

Incredible Canadian success story of the last decade. Management has done a spectacular job and keeps on delivering. Nosebleed territory. Stepping in here, it feels there's more downside than upside. If there were a significant selloff, he'd ask is this temporary or is there some fundamental issue.

HOLD

Short term, it is over valued. A great economic engine. The online world will be a little slower once the real world comes back. It will continue to grow however. The business is excellent. The valuation is fickle.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company reported strong earnings and the stock shot up and then tanked. Amazon had a similar move. It could be a fear of higher interest rates, profit taking or a shift from growth to value. Results were good however. Unlock Premium - Try 5i Free

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. SHOP has around $6B in cash with the stock price up 55% in the past year. EPS has doubled this year. It is one of the best growth stock in Canada, although it is not risk-free. Unlock Premium - Try 5i Free

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

TOP PICK

Stockchase Research Editor: Michael O'Reilly As consumers become more comfortable with online commerce, SHOP is well positioned to continue to see significant growth. It offers retailers an efficient way to sell directly and it collects recurring revenues through subscription fees. Earnings will be reported April 28 and the market expects EPS of $0.71 US and revenue of over $848 million US. Growth is expected to be modest compared to more than 1200% last year. Its success as a Canadian company has allowed it to build its cash position to over $2 billion US. We would buy this with a stop loss at $1000, looking to achieve $2000 -- upside potential over 30%. Yield 0% (Analysts’ price target is $2002.76)

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Shopify Inc. (SHOP.TO)