Shopify Inc. (SHOP.TO) Buy, Sell or Hold

Shopify Inc. (SHOP.TO)

236.24

-0.17 (0.07%)

as of Oct 23, 2026, 8:00:00 pm Market Closed.

980 watching

TRADE

Believes is a good company with a great story. Likes growth profile of eCommerce sector. Insider trading/selling at company is a concern. Large management turnover is not unusual, however, is a concern. Prefers Amazon over Shopify. Nothing stopping Amazon from moving into Shopify's space.

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Curated by Michael O'Reilly since 2020.
1550+ opinions with 4.81 rating (one of the best performing expert).

PAST TOP PICK

(A Top Pick Apr 13/21, Down 0.6%)Stockchase Research Editor: Michael O'Reilly Our PAST TOP PICK with SHOP has triggered its stop at $1550. To remain disciplined, we recommend covering the position at this time. This results in a net investment gain of 13%, when combined with our previous recommendation to cover half the position.

SELL

Yesterday, he got a "sell" signal. Balance sheet is too big for current level of earnings. Earnings have to move from $8.68 to $10.50, a big gap. If earnings stay where they are, stock price is coming down. Model price of $222 (yes, that's right), so it's a long way down. Broken growth story. Don't buy the dip.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The pullback today seems to be more market related than company-specific. 5i is comfortable stepping in now, but a bad start to the year could mean more than usual volatility. Unlock Premium - Try 5i Free

BUY

Has owned stock since price of $38.00 Shopify has capitalized on helping small and medium business owners (Amazon missed this). ~300x P/E makes it a cautious buy. Take a half position and wait until market pullback.

COMMENT

Has defied the odds. Has $200 billion market cap and is the most valuable company in Canada. has consistently beaten analysts' expectations. You're paying over 40 X sales so there's a valuation risk. It is difficult to assume it will continue to grow at 30% to 50%. Doesn't own.

COMMENT

Likes the business. Nosebleed valuation, but they continue to execute. Price target isn't much higher than it is today. Optimistic that over long term, it will be a dominant player in the space as they add retailers to their portfolio. $1672 is the sell side target, so there's caution out there. A rapid rise in rates will put pressure on these names.

DON'T BUY

She's never owned it. SHOP has done very well, but she's a value investor. They will post strong growth, but the headwind is moderating growth in anticipation of higher interest rates. She follows SHOP, but hasn't pulled the trigger on it.

BUY ON WEAKNESS

Great Canadian company. Continues to gain market share. Might want to hold off buying, as it's done so well. If you're prepared for the volatility, you'll do quite well.

DON'T BUY

Done well. Benefited from move to e-commerce during Covid. In the right space and trying to add services to its offering. Valuation is high, but so are expectations for the stock.

BUY

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. A lawsuit against them was thrown out yesterday. The stock has broken out technically and volume is triple. E-commerce companies in Asia have had a good sales week and this is probably a follow through from there. Unlock Premium - Try 5i Free

COMMENT

SHOP vs. AMZN Hanging in remarkably well. Has gained relative performance compared to AMZN, which has consolidated for a year and looks like it's trying to make a turn. He'd prefer SHOP, but the whole online retail group continues to struggle a bit. IBUY, as a proxy for the entire group, has also underperformed for several months.

BUY ON WEAKNESS

Billy Kawasaki’s Insights - Billy’s most-liked answers from 5i Research. The company has never missed a quarter. This does not mean it never will however. The weakness seems to come from fear about Q4 and supply chain issues that are impacting their customers. Unlock Premium - Try 5i Free

DON'T BUY

The valuations are out of sight. Snapchat was trading at 30x price to sales and now the stock is down 25%. Beyond Meat was also trading at high multiples and it collapsed. This scares him to buy high multiple stocks. Both are fantastic businesses but he is not ready to pay these multiples.

SELL

Phenomenal company that will do well for years to come, but trades at a huge multiple. Profits are small. Risk/reward is not there. He expects tech to lose its gold status over the next year, so this could fall 40%.

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Shopify Inc. (SHOP.TO)