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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
ORTX,OTEX
DON'T BUY

BlackBerry(BB.TO)

Jan 31, 2011
Earnings per share numbers are very strong. Devices due for release in the next little while look promising. Valuation is very compelling. Wouldn’t Buy if you don’t already own it until their new tablet is in the market place. (Apple’s (APPL-Q) iPad version 2 will be coming out at the same time.)
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSIUnlock Rating
$58.99

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 26, 2011
Nat fairly valued. Way too cheap. You have to be careful as Droid and iPhone is eating its lunch. A lot of optimism on its new Playbook but doesn’t know if it will hit its targets.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$61.72

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 19, 2011
Some risks over the next year with introduction of Playbook and migrating the new operating system on to the Blackberry but smart phone industry is growing at a great rate and they will participate, particularly outside the US. If it works out, you are looking at a double. Trading at 8X earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$63.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 14, 2011
Trading at 10-12 times earnings. Significant free cash flow. In an extremely competitive industry.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$64.18

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 13, 2011
Trading at under 9X forward earnings. Cheap but where is the future in terms of market share and what’s going to happen with Playbook that is supposed to come out some time this quarter. Not sure that it ranks well from a growth perspective. Would prefer Apple (AAPL-Q).
Photo of Stan WongStan Wong
No
Unlock Rating
$63.29

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 12, 2011
Canadian analysts have an average $95 target price and US has $65. Trading at 8X earnings. Beat expectations 5 quarters in a row. Growing at 30% annually.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$62.69

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 11, 2011
Just in Vegas for the tech show and they have the playbook coming out. They did a great job and have the dominant email and business franchise. Concerns about competition and competing operating systems. Motorola is back in that game. Will be volatile for sure. On a pure valuation basis, Apple is more expensive.
Photo of Jeff BlackJeff Black
No
Unlock Rating
$62.15

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jan 10, 2011
Will face difficulties for most of this year. We have a lot of competition in tablets. You might wait until we see their new products and operating systems.
Photo of Ian AinsworthIan Ainsworth
No
Unlock Rating
$61.77

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 05, 2011
The model price is $81.70, that’s a 38% positive differential. Cheap at 10X earnings.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$61.70

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 04, 2011
Stock is way too choppy and in a downtrend right now. Has been trading in a fairly tight range of low $50’s and low $60’s for most of the past year. Good support at $46 and if it bounced off this, there might be another $10. You need to see this before a positive trend develops. If you Buy or Own, use a Stop around the $50 level. Looking for significant resistance around $75.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
No
Unlock Rating
$59.02

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Dec 31, 2010
Great company but a very volatile stock. This is a trading stock as there are too many moving parts and too much competition in their space.
Photo of Michael DecterMichael DecterUnlock Rating
$58.14

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 30, 2010
Trading at a discount compared to its competition. Feels it has lesser downside risks but lesser upside. Consider going down the supply chain with companies such as Maxim Integrated (MXIM-Q), Altera Semiconductor (?) (ALTR-Q) or Broadcom (BRCM-Q). They provide the broadband and components for smart phones to work.
Photo of Srikanth IyerSrikanth IyerUnlock Rating
$58.14

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Dec 30, 2010
(Top Pick Jan 29/10, Down 13.86%) There is no inherent weakness in their technology and they are coming out with new products. International is a huge growth area for them and more than for apple. Blackberry messenger is particularly addictive to young people. Their product is secure, with the others the gov’t could be listening.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$58.14

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 22, 2010
Has never been cheaper on a fundamental basis. New York analysts are non-believers in this story. Reached the stage where it doesn’t matter what their earnings or forecasts are. At 8 or 9 times earnings and a lot of cash on the balance sheet, there should be a limited downside.
Photo of David BaskinDavid Baskin
No
Unlock Rating
$59.46

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Dec 20, 2010
Strong results and the stock had a bounce but is now pulling back, possibly because of profit taking. Attractive investment right now and is trading at a very low multiple. US sales are declining but international growth is growing.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$59.40

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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