CSCO 0.265MRVL 4.65MSCI 6.23LQDA 4.19CLH 2.75RRX 1.72JMHLY 0HLMA.L 0
BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.69
+0.01 (0.08%)
as of Jul 22, 2026, 4:50:49 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
PAST TOP PICK

BlackBerry(BB.TO)

Feb 15, 2011
(A Top Pick Feb 18/10. Down 12.77%.) Good value and he sees good upside growth. Market is not properly valuing the international growth that they have been putting up. Focused too much on the US where it has struggled more. The cash flow supports a much higher valuation.
Photo of Martin Hubbes, CFAMartin Hubbes, CFA
Owned
Unlock Rating
$64.54

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
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HOLD

BlackBerry(BB.TO)

Feb 15, 2011
Tablet is why the stock has bounced a little bit. Even if they only get 10% market share it will be huge. RIM is not expensive, but American investors just don’t have to buy it. If it gets to $70 he would take profits.
Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$64.54

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Feb 14, 2011
A lot of change in the smart phone market right now because of new competitors and everyone trying to grow. Also overall market is growing globally. Rim has lost share in North America but are definitely growing share internationally, which is where the growth is longer term. Have key products that are in the market place. Will also be launching their own tablet. Very attractive multiple at 10.5X 2011 earnings.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$64.85

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 08, 2011
Everyone know about iPhone and Android. Rim generates 3.5 Billion free cash flow, no debt. It may base for a bit. Good entry point.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSI
Owned
Unlock Rating
$63.26

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 31, 2011
Earnings per share numbers are very strong. Devices due for release in the next little while look promising. Valuation is very compelling. Wouldn’t Buy if you don’t already own it until their new tablet is in the market place. (Apple’s (APPL-Q) iPad version 2 will be coming out at the same time.)
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSIUnlock Rating
$58.99

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 26, 2011
Nat fairly valued. Way too cheap. You have to be careful as Droid and iPhone is eating its lunch. A lot of optimism on its new Playbook but doesn’t know if it will hit its targets.
Photo of Barry SchwartzBarry Schwartz
No
Unlock Rating
$61.72

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 19, 2011
Some risks over the next year with introduction of Playbook and migrating the new operating system on to the Blackberry but smart phone industry is growing at a great rate and they will participate, particularly outside the US. If it works out, you are looking at a double. Trading at 8X earnings.
Photo of John ZechnerJohn Zechner
Owned
Unlock Rating
$63.05

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 14, 2011
Trading at 10-12 times earnings. Significant free cash flow. In an extremely competitive industry.
Photo of Michael SprungMichael Sprung
No
Unlock Rating
$64.18

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 13, 2011
Trading at under 9X forward earnings. Cheap but where is the future in terms of market share and what’s going to happen with Playbook that is supposed to come out some time this quarter. Not sure that it ranks well from a growth perspective. Would prefer Apple (AAPL-Q).
Photo of Stan WongStan Wong
No
Unlock Rating
$63.29

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Jan 12, 2011
Canadian analysts have an average $95 target price and US has $65. Trading at 8X earnings. Beat expectations 5 quarters in a row. Growing at 30% annually.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$62.69

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 11, 2011
Just in Vegas for the tech show and they have the playbook coming out. They did a great job and have the dominant email and business franchise. Concerns about competition and competing operating systems. Motorola is back in that game. Will be volatile for sure. On a pure valuation basis, Apple is more expensive.
Photo of Jeff BlackJeff Black
No
Unlock Rating
$62.15

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Jan 10, 2011
Will face difficulties for most of this year. We have a lot of competition in tablets. You might wait until we see their new products and operating systems.
Photo of Ian AinsworthIan Ainsworth
No
Unlock Rating
$61.77

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Jan 05, 2011
The model price is $81.70, that’s a 38% positive differential. Cheap at 10X earnings.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$61.70

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 04, 2011
Stock is way too choppy and in a downtrend right now. Has been trading in a fairly tight range of low $50’s and low $60’s for most of the past year. Good support at $46 and if it bounced off this, there might be another $10. You need to see this before a positive trend develops. If you Buy or Own, use a Stop around the $50 level. Looking for significant resistance around $75.
Photo of Jeff Parent B. Eng. FCSI CIMJeff Parent B. Eng. FCSI CIM
No
Unlock Rating
$59.02

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Dec 31, 2010
Great company but a very volatile stock. This is a trading stock as there are too many moving parts and too much competition in their space.
Photo of Michael DecterMichael DecterUnlock Rating
$58.14

Stock price when the opinion was issued

$12.66

As of Jul 22, 2026. Market Open.

electricalelectronic
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