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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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star iconJun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
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Similar
ORTX,OTEX
BUY

BlackBerry(BB.TO)

Mar 14, 2011
Likes it and is a buyer for new accounts. He thinks the whole space is about to take off. Has proven that it is technologically competent. P/E compared to Apple makes it cheap.
Photo of Peter BriegerPeter Brieger
Owned
Unlock Rating
$60.70

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Mar 04, 2011
Doesn’t pay a dividend so he doesn’t own but is following it. Also very volatile. Have to come out with new products that resonate with consumers. In the last 6 months it has gravitated from a growth stock to a value stock. Would prefer it at a lower price.
Photo of Michael Simpson, CFAMichael Simpson, CFA
No
Unlock Rating
$64.53

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Mar 03, 2011
Was very impressed with Apple’s (APPL-Q) new iPad. RIM has not got their new Playbook out yet. Expect Apple to be a formidable competitor for the next couple of years. Would wait for a better buying opportunity, but if you own continue to Hold. Demand for these types of things is going to explode.
Photo of Laura WallaceLaura Wallace
Owned
Unlock Rating
$66.60

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Mar 01, 2011
Not a good time to buy – he doesn’t like the strategy – they are late to the party. Doesn’t see them gaining any significant market share. Sees them slowly losing market share over time. Even though the balance sheet is great. It’s a classic value trap.
Photo of Barry SchwartzBarry SchwartzUnlock Rating
$64.72

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 28, 2011
Potential for Playbook hasn't been priced into the stock. Increased handset shipments by 40% in 2010. Also beat analysts’ estimates last quarter. Technology tends to do well October into January. Technically, chart shows a lot of support at $45 with lower highs from early 09. Broke out late 2010 breaking a long-term trend, which is very positive so technicals look very good. Could see it going to $72.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$64.15

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 24, 2011
(A Top Pick April 19/10. Down 9.98%.) Smart phone market continues to expand. Will continue to have a strong position in the business market and will continue developing new products for the consumer. Strong internationally.
Photo of Jim HuangJim Huang
Owned
Unlock Rating
$64.79

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Feb 23, 2011
Probably one of the more controversial technical stocks for analysts. Very cheap at 9 or 10 times earnings. Market is expecting margins to compress significantly. Percentage of US smart phone shares has been in a downward trajectory for about 1-1.5 years. Hyper competitive industry.
Photo of Charles LannonCharles Lannon
No
Unlock Rating
$64.41

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 22, 2011
Still trading at 10x earnings. It’s too difficult to pass up. Some good press south of the border. They bought QNX in April, which is behind the software in the new Play Book.
Photo of Don LatoDon Lato
Owned
Unlock Rating
$66.61

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Feb 17, 2011
His model price is $84.18, a positive differential of 25%.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$68.66

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Feb 17, 2011
Earnings are heading up. Chart shows the stock is in an upward band but would wait for it to drop to the lower level ($62?). This is one where he writes options all along because the premiums are always volatile.
Photo of Derek Webb, CFADerek Webb, CFA
Owned
Unlock Rating
$68.66

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 16, 2011
(A Top Pick Match 15/10. Down 12.56%.) Playbook is coming and the reviews are extremely positive. Expecting a couple surprising quarters of sales. Very cheap at 10X earnings and is still a Buy.
Photo of Bruce Campbell (1)Bruce Campbell (1)
Owned
Unlock Rating
$67.25

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
PAST TOP PICK

BlackBerry(BB.TO)

Feb 15, 2011
(A Top Pick Feb 18/10. Down 12.77%.) Good value and he sees good upside growth. Market is not properly valuing the international growth that they have been putting up. Focused too much on the US where it has struggled more. The cash flow supports a much higher valuation.
Photo of Martin Hubbes, CFAMartin Hubbes, CFA
Owned
Unlock Rating
$64.54

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Feb 15, 2011
Tablet is why the stock has bounced a little bit. Even if they only get 10% market share it will be huge. RIM is not expensive, but American investors just don’t have to buy it. If it gets to $70 he would take profits.
Photo of John O'Connell, CFAJohn O'Connell, CFA
Owned
Unlock Rating
$64.54

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Feb 14, 2011
A lot of change in the smart phone market right now because of new competitors and everyone trying to grow. Also overall market is growing globally. Rim has lost share in North America but are definitely growing share internationally, which is where the growth is longer term. Have key products that are in the market place. Will also be launching their own tablet. Very attractive multiple at 10.5X 2011 earnings.
Photo of Christine PooleChristine Poole
Owned
Unlock Rating
$64.85

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
TOP PICK

BlackBerry(BB.TO)

Feb 08, 2011
Everyone know about iPhone and Android. Rim generates 3.5 Billion free cash flow, no debt. It may base for a bit. Good entry point.
Photo of Hap (Robert) Sneddon FCSIHap (Robert) Sneddon FCSI
Owned
Unlock Rating
$63.26

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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