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TSE:BB
BlackBerry (BB.TO)
11.35
-0.62 (5.18%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
580 watching
Financials 
Technical Analysis 0
Investor Insights
Aug 28, 2026, 12:00 amThis summary was created by AI, based on 18 opinions in the last 12 months.
BlackBerry (BB-T) is currently navigating a mixed landscape in the stock market, as reflected in recent reviews from experts. Many commend its transformation from a phone manufacturer to a software powerhouse focused on cybersecurity and automotive technologies, particularly its QNX operating system. However, concerns persist regarding its volatile nature and the sustainability of growth after years of negative returns on capital. While some analysts highlight promising recent performance and increased guidance, others caution against overvaluation and stress the need for more consistent growth. Despite its interesting technological offerings and potential for expansion within the automotive sector, the consensus remains cautious, urging a wait-and-see approach as the company's narrative evolves.
Consensus
Mixed
Valuation
Overvalued
Similar
OTEX
BUY
$82.36 model price, 35% upside. If Playbook does well, the gap will close. It’s still a value name.
Brian Acker, CAOwned
electricalelectronic
WAIT
He is on the sidelines. Playbook may be the make or break. There is no question they have been loosing market share. If Playbook is not a winner, the stock will go down to $40 in a heartbeat. Thinks it is the retail market that they are aiming the Playbook at. The earnings this week will play second fiddle to the playbook success.
electricalelectronic
BUY
Very interesting. Technically it has been acting very well. Upward trend that peaked with the rest of the market. On a temporary basis it has come down to a support level. Momentum indicators say it is oversold. Tech stocks are not performing at this time of year but this one is outperforming the sector right now. Recommended by US brokerages today. It’s ok to hold this one.
electricalelectronic
WAIT
Is becoming more of a value name, but problem is where is the growth coming from. Does not rank that high in his system. He is waiting for the playbook to compare to the iPad II. They have the advantage on security but it is being questions in several countries. The question is if they keep the strangle hold in the enterprise business.
electricalelectronic
TOP PICK
Keen to get his hands on the playbook. It operates on a new operating system and has dual processors. Has a full QWERTY keyboard on the screen. Stock at the moment is cheap. 46% ROE and 8.5 times Feb 2011 PE. The key is whether the new products will gain them market share. Playbook will have robust security, whereas Apple’s product can be hacked into.
Robert McWhirterOwned
electricalelectronic
BUY
Likes it and is a buyer for new accounts. He thinks the whole space is about to take off. Has proven that it is technologically competent. P/E compared to Apple makes it cheap.
Peter BriegerOwned
electricalelectronic
BUY ON WEAKNESS
Was very impressed with Apple’s (APPL-Q) new iPad. RIM has not got their new Playbook out yet. Expect Apple to be a formidable competitor for the next couple of years. Would wait for a better buying opportunity, but if you own continue to Hold. Demand for these types of things is going to explode.
Laura WallaceOwned
electricalelectronic
COMMENT
Potential for Playbook hasn't been priced into the stock. Increased handset shipments by 40% in 2010. Also beat analysts’ estimates last quarter. Technology tends to do well October into January. Technically, chart shows a lot of support at $45 with lower highs from early 09. Broke out late 2010 breaking a long-term trend, which is very positive so technicals look very good. Could see it going to $72.
electricalelectronic
TOP PICK
(A Top Pick April 19/10. Down 9.98%.) Smart phone market continues to expand. Will continue to have a strong position in the business market and will continue developing new products for the consumer. Strong internationally.
Jim HuangOwned
electricalelectronic
HOLD
Probably one of the more controversial technical stocks for analysts. Very cheap at 9 or 10 times earnings. Market is expecting margins to compress significantly. Percentage of US smart phone shares has been in a downward trajectory for about 1-1.5 years. Hyper competitive industry.
electricalelectronic
TOP PICK
Still trading at 10x earnings. It’s too difficult to pass up. Some good press south of the border. They bought QNX in April, which is behind the software in the new Play Book.
Don LatoOwned
electricalelectronic
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