TSE:BB

BlackBerry (BB.TO)

12.72
+0.04 (0.32%)
as of Jul 22, 2026, 4:06:24 pm Market Open.
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Investor Insights
star iconJul 22, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry has undergone a significant transformation from a smartphone manufacturer to a focused software company, particularly in the automotive and cybersecurity sectors. Several experts note its strong results and positive guidance, acknowledging the growth in its QNX operating system, which is embedded in a substantial number of vehicles worldwide. However, there is a sense of caution regarding the stock's valuation, with many analysts indicating that it is currently overvalued based on its price-to-earnings ratio. Additionally, while the technical performance of the stock has improved, indicating a positive trading perspective, experts express concerns about its volatility and the sustainability of its growth. Overall, analysts are divided, with some expressing interest and others urging caution due to high valuations and the need for consistent performance.

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Consensus
Cautious
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Valuation
Overvalued
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OTEX
BUY
Has real support about 45.50. It is almost there. There are a lot of things going on in RIM – it’s cheap, playbook just about to come out. It’s almost at a low – a great stock to own.
DON'T BUY
He is Short on this stock. Apple (AAPL-Q) seems to have their number in the consumer space and increasingly making inroads into the enterprise. New Playbook will be fun to see but is going to pressure their gross margins. Also credibility on estimates going forward is a question.
BUY
US analysts tend to be a lot more negative than what Canadian analysts are. (A number of Cdn analysts lowered their target after the last report.) At 8X earnings and still growing at a rate not much less than Amazon’s (AMZN-Q), it offers tremendous value. Some risks include the Playbook debut on April 19th.and the delay of the transformation to the QNX system. Downside is limited with earnings close to $7 a share and current stock price.
COMMENT
Pretty cheap. Now have the tablets and software to go with it. If you believe they are going to be a competitive player in the tablet market and that they can successfully transform from a business operation into a consumer operation, then maybe it’s really cheap. Selling at less than 10X earnings.
WAIT
Fallen out of love with this one. Have been following a “me too” strategy for too long. You can’t do that with telecom or technology stocks. You have to be pushing the envelope and surprising people with new ideas and products. Extremely low value right now. Wait for the Playbook to arrive and see if it gets picked up. You could Buy a 1-year Call Option for a small amount.
DON'T BUY
Multiples keep shrinking. Rim earns more but the multiple shrinks. Chart shows a higher high from 09 and 10 so doesn’t think it’s going lower. Would look at owning iShares S&P/TSX IT (XIT-T) instead which has some RIM in it.
DON'T BUY
Stock is so volatile that you could right or wrong depending on the way you look at it. Tablet will not work on 3G network from day one. It could be a trading stock but not a buy and hold.
TOP PICK
(Top Pick Apr 12/10, Down 21.43) Screamingly cheap. It should work out long term. There is risk in the industry and in the sector. They don’t have to own this market. If they were number 3 in this market that’s fine. They are well positioned. Management has very low credibility with investors. Growing at 25-30% although this will slow this year. He will watch it very closely. Market is treating them as if they will be irrelevant in the next couple of years, but he doesn’t agree. He would continue to hold. It is a show me story. If they start to grow again, investors will be happy to sell at 8 times earnings and then buy again at 25 times earnings. They need one of the new products this year to do better than expected. They have great brand recognition internationally.
WAIT
Rim has gone from a growth stock to a value stock. He is trying to decide if this is temporary or permanent. There is a lot less risk for him in buying value. He is looking at it. Thinks they will get a lot of tracking on the Playbook.
WAIT
We’ll see over the next 6 months. He fell below the 125 day moving average. At $55 if it breaks below he would sell and if not he would buy more Monday. He would pick it up at $48 if it goes below $55.
COMMENT
Today will be reporting. Without knowing which way the equity will go, what does he suggest: His strategy is that he has a long position with a short on the Nasdaq. RIM is cheap.
BUY
The forecast in today’s earnings was weaker than expected. It is a cheap stock. Thinks they can execute over a period of time. They didn’t execute fast enough on the playbook. RIM has the best technology from an enterprise point of view. He would buy more of it here.
BUY
$82.36 model price, 35% upside. If Playbook does well, the gap will close. It’s still a value name.
WAIT
He is on the sidelines. Playbook may be the make or break. There is no question they have been loosing market share. If Playbook is not a winner, the stock will go down to $40 in a heartbeat. Thinks it is the retail market that they are aiming the Playbook at. The earnings this week will play second fiddle to the playbook success.
BUY
Very interesting. Technically it has been acting very well. Upward trend that peaked with the rest of the market. On a temporary basis it has come down to a support level. Momentum indicators say it is oversold. Tech stocks are not performing at this time of year but this one is outperforming the sector right now. Recommended by US brokerages today. It’s ok to hold this one.
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