BlackBerry (BB.TO) Buy, Sell or Hold

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Daily Stock Opinions and Ratings

BlackBerry (BB.TO)

13.08

-1.32 (9.17%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

580 watching

Investor Insights

Jun 6, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown signs of transformation from a traditional phone manufacturer to a focused software company, particularly in automotive cybersecurity and various other software applications. Experts highlight the resurgence in its stock price following a solid quarter and ongoing growth in revenue and cash flow. Nevertheless, many analysts caution about its status as a 'fallen champion' and emphasize the need for sustained performance to justify their enthusiasm. While some view it as an interesting speculative opportunity within a growing market, others suggest it lacks dynamic growth and may not be the best place for investment when compared to other options. Overall, while there is optimism around its automotive technology and cybersecurity services, the stock has reached new highs, leading some analysts to suggest taking profits or waiting for a pullback before re-entering.

Consensus

Cautious

Valuation

Fair Value

Similar

ORTX,OTEX

WAIT

Fallen out of love with this one. Have been following a “me too” strategy for too long. You can’t do that with telecom or technology stocks. You have to be pushing the envelope and surprising people with new ideas and products. Extremely low value right now. Wait for the Playbook to arrive and see if it gets picked up. You could Buy a 1-year Call Option for a small amount.

DON'T BUY

Multiples keep shrinking. Rim earns more but the multiple shrinks. Chart shows a higher high from 09 and 10 so doesn’t think it’s going lower. Would look at owning iShares S&P/TSX IT (XIT-T) instead which has some RIM in it.

DON'T BUY

Stock is so volatile that you could right or wrong depending on the way you look at it. Tablet will not work on 3G network from day one. It could be a trading stock but not a buy and hold.

TOP PICK

(Top Pick Apr 12/10, Down 21.43) Screamingly cheap. It should work out long term. There is risk in the industry and in the sector. They don’t have to own this market. If they were number 3 in this market that’s fine. They are well positioned. Management has very low credibility with investors. Growing at 25-30% although this will slow this year. He will watch it very closely. Market is treating them as if they will be irrelevant in the next couple of years, but he doesn’t agree. He would continue to hold. It is a show me story. If they start to grow again, investors will be happy to sell at 8 times earnings and then buy again at 25 times earnings. They need one of the new products this year to do better than expected. They have great brand recognition internationally.

WAIT

Rim has gone from a growth stock to a value stock. He is trying to decide if this is temporary or permanent. There is a lot less risk for him in buying value. He is looking at it. Thinks they will get a lot of tracking on the Playbook.

WAIT

We’ll see over the next 6 months. He fell below the 125 day moving average. At $55 if it breaks below he would sell and if not he would buy more Monday. He would pick it up at $48 if it goes below $55.

COMMENT

Today will be reporting. Without knowing which way the equity will go, what does he suggest: His strategy is that he has a long position with a short on the Nasdaq. RIM is cheap.

BUY

The forecast in today’s earnings was weaker than expected. It is a cheap stock. Thinks they can execute over a period of time. They didn’t execute fast enough on the playbook. RIM has the best technology from an enterprise point of view. He would buy more of it here.

BUY

$82.36 model price, 35% upside. If Playbook does well, the gap will close. It’s still a value name.

WAIT

He is on the sidelines. Playbook may be the make or break. There is no question they have been loosing market share. If Playbook is not a winner, the stock will go down to $40 in a heartbeat. Thinks it is the retail market that they are aiming the Playbook at. The earnings this week will play second fiddle to the playbook success.

BUY

Very interesting. Technically it has been acting very well. Upward trend that peaked with the rest of the market. On a temporary basis it has come down to a support level. Momentum indicators say it is oversold. Tech stocks are not performing at this time of year but this one is outperforming the sector right now. Recommended by US brokerages today. It’s ok to hold this one.

WAIT

Is becoming more of a value name, but problem is where is the growth coming from. Does not rank that high in his system. He is waiting for the playbook to compare to the iPad II. They have the advantage on security but it is being questions in several countries. The question is if they keep the strangle hold in the enterprise business.

BUY

It is a value stock now as well. Sitting on a tone of cash. They should implement a dividend. It would give short sellers a bit of trouble.

TOP PICK

Keen to get his hands on the playbook. It operates on a new operating system and has dual processors. Has a full QWERTY keyboard on the screen. Stock at the moment is cheap. 46% ROE and 8.5 times Feb 2011 PE. The key is whether the new products will gain them market share. Playbook will have robust security, whereas Apple’s product can be hacked into.

BUY

Great technology stocks get to a point where they are not able to grow any further. He homes Jim will break this trend. He is encouraged by the new product line and that fact that Jim is focused on the business. You can’t take on the business and the NHL at the same time.

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