NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

245.34
-1.70 (0.69%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1599 watching
0
Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

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Consensus
Hold
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Valuation
Fair Value
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TOP PICK

Finally caught fire, and for good reason. Monetizing their efforts, which is flowing to the bottom line. EPS starting to expand more rapidly. Multiple's fallen from stratospheric levels down to mid-40s; should fall rapidly from here, as EPS likely to grow at 20+% over the next few years. 

On e-commerce, has grown into fulfillment centre development. Mammoth AI opportunity. Reports on Thursday -- watch the AWS cloud number. Last week, MSFT was a bit shy on Azure. No dividend.

(Analysts’ price target is $254.58)
WATCH

It report Thursday. He expects terrific numbers, but they may not need to be that terrific to justify its recent rally. Maybe wait till after the quarter.

BUY

Owns shares in the company. Excellent company with strong margins and operational performance. Ability to generate cash flow unparalleled. Amazon Web Services very high margins. Current valuation is less than companies like Costco. Profits starting to appear in places like Europe.  

PAST TOP PICK
(A Top Pick Jan 05/24, Up 54%)PE of 44x.

Still a core holding. AWS is the biggest player in data storage, and this will continue. Advertising has better margins  than retail, yet they continue to take market share in retail. Entering higher-margin businesses, with track record of winning every time they do.

Investing so heavily is holding up the PE. If they stopped that, growth would slow down and earnings would shoot up. That's the price of growth.

BUY
Amazon vs. Costco

Trades at a reasonable valuation. Such a broad company. Their ad business continues to grow and they will remain competitive in data centres (they and Google have the best infrastructure in data centres). Prefers Amazon for its valuation and diversification.

PAST TOP PICK
(A Top Pick Mar 17/23, Up 125%)

In 2022, investors lost their minds when Mag 7 companies were spending huge to solidify their moats. AMZN continues to fine-tune their logistics network, Prime and ad (both growing well), while the data centre business is a no-brainer. Well-diversified. This CEO is taking Amazon to the next level.

BUY

Likes it very much. Some hiccups from Covid buildout, but they've grown into it. Profitability rising quite dramatically. AWS doing quite well, #1 or #2 in cloud. Prime streaming also doing well. Well priced, excellent growth metrics.

PAST TOP PICK
(A Top Pick Dec 27/23, Up 44%)

Benefits from the gen-AI revolution, though 70% of their earnings come from AWS, and the rest from their e-commerce. His price target is $246. It's one of his top holdings, though he sometimes buys calls. Buy around $210, but doesn't see it falling below $200.

Unspecified

It makes most of its money on the cloud which is the biggest growing, and highest margin part of the business. The delivery part is OK and data from that will do well in using AI to monetize it.

BUY ON WEAKNESS

Add on pullbacks in 2025. It's not only an AWS story. It will continue to work in 2025.

BUY

The FTC head changed today, so he expects the lawsuit against Amazon to end under the new head. Amazon Prime is the greatest bargain in the world. Amazon is great at what it does, not a monopoly. Rallied 2.32% today.

COMMENT

The caller was selling his Oracle and wanted to buy Google or Amazon. He would choose Google as the most attractive on valuation, growth and consistency. Amazon is under some pressure with the anti-trust situation.

COMMENT

One of his 4 (AMZN, META, GOOG, and MSFT) main holdings in the technology space.

BUY

Cloud component continues to grow, especially with growth in AI despite all the capex needed on that side. Not everyone is in the cloud yet. Ad business has exploded, growth will continue. Retail business is incredible, the logistics alone is very valuable.

PARTIAL BUY

His favourite technical indicator is probably volume-weighted average price, looking at a 3-4 year range. Helps to identify where a lot of people were buying. You can use that as a support level, and sometimes as resistance.

Going back to 2016, he can see that the most average price of this stock is $160, mostly because of where it traded from 2020-2022. On a shorter timeframe, it's done a lot of trading around the $165 level. Right now, he likes to keep it simple and just look at trends. Stock's done well, taken a pause, but broken above so we have new support right where we are right now ~$198.

Good stock to take a position in.

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