NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

257.76
-4.61 (1.76%)
as of Oct 22, 2026, 1:30:00 pm Market Open.
1605 watching
0
BUY

They report Thursday. Retail is consolidating into three giants: this, Costo and Walmart. But Amazon has major tariff problems with China, though he likes what he hears about their retail business outside China.

HOLD

This quarter should be OK. Last quarter saw growth by double digits in retail, cloud, and advertising. Increased same-day delivery by 60%, pretty incredible. Great business. Tariffs on goods from China can be passed on to customers. In a bad economic environment, consumers love the cheaper prices.

It's the next quarter where we might see some volatility around the stock price.

HOLD

Large-cap tech names have seen big pullbacks. This name is off by close to 30%, valuation now more attractive. She owns it in a US-equity, growth-focused fund. AWS is the leader in cloud, helps offset lower retail margins. 

Capex increasing to build out data centres; worries that overspending will not earn great returns in the near term. Concern that tariffs and a slower economy may impact retail spending. Have to wait and see the tariff story over the next 90 days.

BUY

He'd prefer this to SHOP, as AMZN is way more broadly diversified. Plus its cloud business is a massive business. Because of cyberattacks, a company of any size is forced to use cloud services either from AMZN or MSFT. Fears of recession are hitting all retailers and e-tailers.

BUY

Is -28% from February's high. The fear is that tariffs will crush their core e-commerce business; most of their goods are made overseas which will get a lot more expensive. But they've become more of a consumer staples business like Walmart, and they have the scale to force the suppliers to eat the tariffs. They also have a sticky Prime business and AWS has enough to growth offset weakness in retail. Trades at 25x PE, half its historical average.

PARTIAL BUY

Acting pretty well today. Indicators are trying to turn up, meaning some of the selling is maxed out and people are stepping in. Support around $175, then heavy support around $155. After that, support level is ~$110.

TOP PICK

Benefits from people moving to the cloud and AI. Makes so much $$ doing that already, and the world isn't going to be doing any less in those areas. AMZN will continue to be a dominant player in those areas. No dividend.

(Analysts’ price target is $267.07)
PAST TOP PICK
(A Top Pick May 15/24, Up 4%)

Frustrating, as stock's down mainly due to macro, not to the company itself. Beat on recent quarter. AWS is really growing from AI tailwinds. People may be concerned about level of AI spend at 35% of capex. Growing at 20% a year, trading at 20x 2027 PE. 

This is where you'd want to buy if there wasn't all this macro noise. Things could get worse if the administration doesn't pull back. Good, long-term name at these levels. Buy here, forget about it for 10 years.

TOP PICK

The PE is now below Walmart's. They have so much data and are developing agentic AI, the next wave in tech. He targets $255.

(Analysts’ price target is $267.87)
BUY

AWS and Prime are doing well as well as its ad business.

BUY

The caller was hoping for a 10% per year return and Amazon is growing earnings faster than 10% and revenue at least 10%. Tech stocks across the board have sold off and the P/E is now 31. Its valuation today is the same as Walmart which is over-priced. A couple of years ago it decide to relax its constant investment.

BUY
AMZN vs. AAPL

Paying 30x PE for 14-15% growth. You're buying this for the cloud, which is growing very quickly. Slightly cheaper than AAPL today, so he'd pick this one.

WATCH

Likes the chart. 2024 was bananas, and the stock went parabolic and probably well over 15% above its 200-day MA. So it had to fall. Possibly testing the trendline. He needs to see evidence of a bounce, but if it did he'd be all over it. Great company.

BUY ON WEAKNESS
Substantial Canadian backlash affecting shares?

Backlashing on AMZN may not be the way to do it if you're a proud Canadian, as a lot of hard-working Canadians have actually built their businesses via AMZM. We're small potatoes in the grand scheme of things.

He's looking for the chance to buy, but it's not cheap enough. He'd probably take a stab if it dropped another 10-15%, with a very long-term view.

BUY
Which Mag 7's will weather current market adversity?

The ones that are nice to King Trump. He'd hope that TSLA and AAPL would escape additional tariffs on China. 

Except for TSLA, the other Mag 6 have come down to very reasonable valuations. For example, AMZN's trading at a discount to WMT, which makes no sense. GOOG is trading at 19x earnings. Thinks AAPL growth will be double digit. This is your chance to buy quality companies at reasonable valuations. See his Top Picks.

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