NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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It makes most of its money on the cloud which is the biggest growing, and highest margin part of the business. The delivery part is OK and data from that will do well in using AI to monetize it.

BUY ON WEAKNESS

Add on pullbacks in 2025. It's not only an AWS story. It will continue to work in 2025.

BUY

The FTC head changed today, so he expects the lawsuit against Amazon to end under the new head. Amazon Prime is the greatest bargain in the world. Amazon is great at what it does, not a monopoly. Rallied 2.32% today.

COMMENT

The caller was selling his Oracle and wanted to buy Google or Amazon. He would choose Google as the most attractive on valuation, growth and consistency. Amazon is under some pressure with the anti-trust situation.

COMMENT

One of his 4 (AMZN, META, GOOG, and MSFT) main holdings in the technology space.

BUY

Cloud component continues to grow, especially with growth in AI despite all the capex needed on that side. Not everyone is in the cloud yet. Ad business has exploded, growth will continue. Retail business is incredible, the logistics alone is very valuable.

PARTIAL BUY

His favourite technical indicator is probably volume-weighted average price, looking at a 3-4 year range. Helps to identify where a lot of people were buying. You can use that as a support level, and sometimes as resistance.

Going back to 2016, he can see that the most average price of this stock is $160, mostly because of where it traded from 2020-2022. On a shorter timeframe, it's done a lot of trading around the $165 level. Right now, he likes to keep it simple and just look at trends. Stock's done well, taken a pause, but broken above so we have new support right where we are right now ~$198.

Good stock to take a position in.

HOLD

12-month price target of $233. He holds ~5.5-6% position in his fund. Performed extremely well coming out of earnings. Excels because it has so many horses in the race from AWS to Other Bets to the upcoming great season for fulfillments. Don't worry about Bezos selling shares, as he still has a lot left.

(Analysts’ price target is $222.00)
BUY

They're doing many things right. Their last quarter crushed it. He expects a good Christmas for them. Europe will move them higher.

BUY ON WEAKNESS

Buy on a serious pullback. They had 19% growth in AWS as well as ads. They can deliver prescription drugs within a day to half the US. 

HOLD
Reports after the close on Oct. 31.

Unassailable, ubiquitous, global business. AWS business is less appreciated by consumers, but just as impressive as e-commerce and probably growing faster. Valuation rich, expectations high. Over a long cycle, will probably keep growing. He's chosen other Mag 7 horses.

COMMENT

They report Thursday. There's no sign that retail is improving, and they issued a downbeat forecast. Never count them out, but he doesn't like the risk/reward. Kuiper could hurt the report.

BUY

Among next week's tech reports, he's most excited about Amazon, because the doubt on this stock is overdone. This could soar on a good report.

BUY

Among next week's tech reports, he's most excited about Amazon, because the doubt on this stock is overdone. This could soar on a good report.

PARTIAL BUY
Looking ahead to next earnings report.

Firing on all cylinders. Will do extremely well, plus will give guidance going into the holiday season. So many horses in the race, big action in robotics. His 12-month price target is $215. Still in his top 5. Can buy here around $186, under $180, and under $170 would be an absolute gift.

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