NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

245.34
-1.70 (0.69%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1599 watching
0
Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

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Consensus
Hold
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Valuation
Fair Value
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PAST TOP PICK
(A Top Pick Jul 21/23, Up 40%)

A stock matters, but purchase price matters as well. So you need to understand both entry and exit levels. Moving sideways, consolidating, though earnings have increased exponentially since Covid peak. Multiple's going lower. As markets continue to run, this one will catch up.

BUY

Goes through cyclical episodes of 4-5 years where it's dead money. A more mature company, not the rip-roaring growth of years past. Tighter range of expectations, but that's not a bad thing.

Constructive, a buy today. Long-term investment. More durable and higher growth than COST and WMT. Best of the big 3 retailers. E-commerce retail has a lot of legs. In a great position to fight off competition in so many ways from the likes of, say, SHOP.

BUY

Is second only to Meta in momentum among the Mag 7. Is primed to play catch up to the rest of the Mag 7 after underperforming them over the last 3-4 years.

TOP PICK

AWS has real growth potential. Ad revenue up ~20%, AWS and cloud services up ~19% last quarter. Prime subscription prices increased again. Firing on all cylinders. Capital expenditures on employees is a long-term positive, you want to invest in your workers. No dividend.

(Analysts’ price target is $218.78)
PAST TOP PICK
(A Top Pick Sep 14/23, Up 27%)

Still likes it. Still undisputed leader in e-commerce and enjoys that scale like no other online retailer. High-margin ad segment continues to drive revenue. AWS cloud segment continues to grow. Prime membership continues strong. Chart couldn't be better with higher highs and lows, 200-day MA trending higher, and stock price above that.

WATCH

Will be dominant for a long time. Got stopped out of this one. It's in the Mag 7 cohort, challenges of over-ownership that need to be worked off. Not one of the top RSI names. Great business, he'll watch for better spots.

His 3 big holdings are DOL, WMT and COST.

BUY ON WEAKNESS

On April 29, 2022, Amazon lost $206 billion in market cap and has since rallied 39%, beating the S&P's 33%.

BUY

Excellent business, and would recommend investing - even today. Very strong tech in A.I., eCommerce and web services. Strong management team with excellent brand value. Fulfillment centers are starting to turn profitable. Expecting higher earnings going forward. Would recommend holding for the long term. 

BUY

Many hated their recent quarter, fearing a tapped-out consumer, but an analyst today said there was hope for same-day consumable sales.

BUY ON WEAKNESS

Their sell-off after earnings made no sense. Shares are already up a lot. He believes in this long-term.

BUY

Added on the recent pull-back. So many ways to win here: cloud, retail. Loves it.

BUY

He owns a lot of this. Global leader. Retail business margin is 3%. Margin of its new businesses is 70-80%. Rising profitability over time.

BUY ON WEAKNESS

All the retail stuff doesn't really make much money. It's all about AWS, the crown jewel; massively profitable, growing like crazy. Valuation north of 30x; enter on a dip.

BUY

They delivered an imperfect quarter, sure, but he believes them when they say that the consumer is holding back because of this wild political situation and the Olympics. He trusts them and their reasoning.

BUY ON WEAKNESS

They just reported a bad quarter with lousy guidance and shares are sliding today. It's a recent position, but he won't panic. If we enter a recession, Amazon will gain market share in everything it is doing. He would buy this today, a great entry point. 

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