NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
1601 watching
0
Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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MSFT
PARTIAL BUY

It trades cheaper than Apple, but shares are up only 1.9% in the last quarter, so expectations are very low due to worries over profits and higher costs. But AWS and ads will be great when they next report; these are high-margin businesses at 33% and 50%. If shares stay flat, she may add to her holding. Progress may not show up this quarter, though.

BUY

There were concerns over weak retail numbers, but AWS some re-acceleration, this profit centre. There's upside to come, though there's a slight concern with Walmart taking market share in retail. Amazon has many levers to pull, like ads.

WATCH

Parts are great. AWS, for example, is phenomenal and the leader, makes lion's share of the profits. AI is a growth driver for that. All the stuff we see as retail customers doesn't make much $$. Deals on web hosting and data centres are the cash cows. 

Great business, very well run. Would not buy ahead of earnings, wait. A selloff on a miss would be a great opportunity to buy for the long term.

PAST TOP PICK
(A Top Pick Oct 16/23, Up 41%)

Still likes it. Valuation still pretty decent, under 1x PEG. Gorilla in e-commerce, enjoys scale unlike any other. Shifting to higher-margin segments like advertising and cloud. Consumers might shift down to necessities, so e-commerce margins might be lower over the holiday season. Prime memberships continue to grow. 30-35% earnings growth projections over next few years. Good value.

BUY
Was downgraded today

It's recovered since delivering their bad quarter and then some. He wouldn't sell if it's up. Amazon is spending a lot on many initiatives. Yes, they face headwinds, but Amazon comes back every time (i.e. Amazon's cloud business). The stock seems to be headed lower, but he's confident it will bounce back again.

BUY

She bought it around 15x PE, not at 35.43x forward PE (Apple is 31.09x). This wins in so many ways. After gaining so much, the stock is pausing and that's fine. Retail margins and AWS are expanding. Great free cash flow and are investing a lot in AI.

BUY

She bought it around 15x PE, not at 35.43x forward PE (Apple is 31.09x). This wins in so many ways. After gaining so much, the stock is pausing and that's fine. Retail margins and AWS are expanding. Great free cash flow and are investing a lot in AI.

PAST TOP PICK
(A Top Pick Jul 21/23, Up 40%)

A stock matters, but purchase price matters as well. So you need to understand both entry and exit levels. Moving sideways, consolidating, though earnings have increased exponentially since Covid peak. Multiple's going lower. As markets continue to run, this one will catch up.

BUY

Goes through cyclical episodes of 4-5 years where it's dead money. A more mature company, not the rip-roaring growth of years past. Tighter range of expectations, but that's not a bad thing.

Constructive, a buy today. Long-term investment. More durable and higher growth than COST and WMT. Best of the big 3 retailers. E-commerce retail has a lot of legs. In a great position to fight off competition in so many ways from the likes of, say, SHOP.

BUY

Is second only to Meta in momentum among the Mag 7. Is primed to play catch up to the rest of the Mag 7 after underperforming them over the last 3-4 years.

TOP PICK

AWS has real growth potential. Ad revenue up ~20%, AWS and cloud services up ~19% last quarter. Prime subscription prices increased again. Firing on all cylinders. Capital expenditures on employees is a long-term positive, you want to invest in your workers. No dividend.

(Analysts’ price target is $218.78)
PAST TOP PICK
(A Top Pick Sep 14/23, Up 27%)

Still likes it. Still undisputed leader in e-commerce and enjoys that scale like no other online retailer. High-margin ad segment continues to drive revenue. AWS cloud segment continues to grow. Prime membership continues strong. Chart couldn't be better with higher highs and lows, 200-day MA trending higher, and stock price above that.

WATCH

Will be dominant for a long time. Got stopped out of this one. It's in the Mag 7 cohort, challenges of over-ownership that need to be worked off. Not one of the top RSI names. Great business, he'll watch for better spots.

His 3 big holdings are DOL, WMT and COST.

BUY ON WEAKNESS

On April 29, 2022, Amazon lost $206 billion in market cap and has since rallied 39%, beating the S&P's 33%.

BUY

Excellent business, and would recommend investing - even today. Very strong tech in A.I., eCommerce and web services. Strong management team with excellent brand value. Fulfillment centers are starting to turn profitable. Expecting higher earnings going forward. Would recommend holding for the long term. 

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