Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

Similar

Alphabet,GOOGL

HOLD

(Market Call Minute.) Disappointed with them. Earnings were good but revenues were bad.

DON'T BUY

Leader in the online retail space. Has a great growth outlook of probably 25% plus of estimated earnings. Forward PE is at about 80X earnings, which is quite high. Also has fallen below the 200 day moving average. You've also got the ominous death cross were the 50 day has moved below the 200 day.

COMMENT

April Puts and Put-Spread? Chart shows this company has been in a very clear uptrend. Expensive, but because it had great earnings. A Put-Spread would indicate the stock is going down. You do a Put-Spread to protect yourself. If you don't think the stock is going to collapse, this is not a bad way of doing it.

DON'T BUY

Trading at about 83X forward earnings and 90X trailing earnings. Missed their earnings last quarter. Have a great business but wouldn't purchase it on growth metrics.

DON'T BUY

Great company but he would not be a buyer here. Trading like tech stocks of 10 years go. Trading at about 40-50 times earnings. Growth has been solid and continues so, There are other tech companies that are growing just as quickly but come nowhere near the multiple. (See Top Picks.)

TOP PICK

Just launched an Android App store that has about 3,500 apps. Launched a Cloud Locker so individuals can store music, photos, files, etc. Have Kindle Everywhere. Rumours they are going to launch an ipad applets. Also have a payments services division that is testing out near field communications for automatic payments.

DON'T BUY

Christmas season is already reflected in the share price. Municipal and state governments are getting really badly hit in terms of revenues so could possibly increasing sales taxes. Expensive.

BUY ON WEAKNESS

Have done a good job of being THE on-line retailer – keep bringing on more products. You need to wait for a pullback to buy it.

BUY

Online retailer. Have morphed from being just books to multiple categories. Threat is they can’t keep up with delivery of digital content but are handling it. A good play on the commerce side.

BUY ON WEAKNESS

Retailers are having difficulties because of e-tailers and this is one of the leaders in that area. Part of their business is cloud computing, which is a massively rapidly growing business. On his watch list and would like it under $100.

PAST TOP PICK

(A Top Pick March 30/09. Up 90%.) Had bought this because it had started to rally before the market did. Got stopped out at $133 and rotated into Priceline (PCLN-Q).

TOP PICK

Leading stock in the US market and is banging on all cylinders. This is retail but have no cost of carry on their goods. He is seeing some strength in retailers. Very strong free cash flow generator.

BUY

Where gasoline prices are going ever higher, this company has found the delivery mechanism to give people an increasingly ever wider range of products.

SELL

Have a tremendous number of categories of goods. Had a pretty good Christmas season. Stock has always traded at a high multiple. Thinks the opportunities for it to grow at the rate it did 5 years ago aren't there anymore.

SELL

Thinks it has reached it's limit.

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Amazon.com, Inc. (AMZN)