Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

272.26

-0.39 (0.14%)

as of Aug 6, 2026, 8:00:00 pm Market Open.

1601 watching

Investor Insights

Aug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

Consensus

Buy

Valuation

Fair Value

Similar

MSFT

DON'T BUY

Trading at about 83X forward earnings and 90X trailing earnings. Missed their earnings last quarter. Have a great business but wouldn't purchase it on growth metrics.

Wealthica Track your Stocks in your Watch List

DON'T BUY

Great company but he would not be a buyer here. Trading like tech stocks of 10 years go. Trading at about 40-50 times earnings. Growth has been solid and continues so, There are other tech companies that are growing just as quickly but come nowhere near the multiple. (See Top Picks.)

TOP PICK

Just launched an Android App store that has about 3,500 apps. Launched a Cloud Locker so individuals can store music, photos, files, etc. Have Kindle Everywhere. Rumours they are going to launch an ipad applets. Also have a payments services division that is testing out near field communications for automatic payments.

DON'T BUY

Christmas season is already reflected in the share price. Municipal and state governments are getting really badly hit in terms of revenues so could possibly increasing sales taxes. Expensive.

BUY ON WEAKNESS

Have done a good job of being THE on-line retailer – keep bringing on more products. You need to wait for a pullback to buy it.

BUY

Online retailer. Have morphed from being just books to multiple categories. Threat is they can’t keep up with delivery of digital content but are handling it. A good play on the commerce side.

BUY ON WEAKNESS

Retailers are having difficulties because of e-tailers and this is one of the leaders in that area. Part of their business is cloud computing, which is a massively rapidly growing business. On his watch list and would like it under $100.

PAST TOP PICK

(A Top Pick March 30/09. Up 90%.) Had bought this because it had started to rally before the market did. Got stopped out at $133 and rotated into Priceline (PCLN-Q).

TOP PICK

Leading stock in the US market and is banging on all cylinders. This is retail but have no cost of carry on their goods. He is seeing some strength in retailers. Very strong free cash flow generator.

BUY

Where gasoline prices are going ever higher, this company has found the delivery mechanism to give people an increasingly ever wider range of products.

SELL

Have a tremendous number of categories of goods. Had a pretty good Christmas season. Stock has always traded at a high multiple. Thinks the opportunities for it to grow at the rate it did 5 years ago aren't there anymore.

SELL

Thinks it has reached it's limit.

DON'T BUY

Their model shows it should be around $17, it's way over priced. Dot Com's grew their balance sheet. Amazon has no equity.

BUY ON WEAKNESS

Just had a very strong quarter. You have to believe in some pretty lofty growth to consider this at this time. Would look for a 10%-15% downside before buying.

DON'T BUY

Much too expensive. Doesn't understand why the market feels that internet stocks such as Ebay, Amazon, Yahoo and Google have to be priced at such a high multiple.

Showing 781 to 795 of 802 entries

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Amazon.com, Inc. (AMZN)