Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

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Goog, GOOG

PAST TOP PICK

(A Top Pick March 30/09. Up 90%.) Had bought this because it had started to rally before the market did. Got stopped out at $133 and rotated into Priceline (PCLN-Q).

TOP PICK

Leading stock in the US market and is banging on all cylinders. This is retail but have no cost of carry on their goods. He is seeing some strength in retailers. Very strong free cash flow generator.

BUY

Where gasoline prices are going ever higher, this company has found the delivery mechanism to give people an increasingly ever wider range of products.

SELL

Have a tremendous number of categories of goods. Had a pretty good Christmas season. Stock has always traded at a high multiple. Thinks the opportunities for it to grow at the rate it did 5 years ago aren't there anymore.

SELL

Thinks it has reached it's limit.

DON'T BUY

Their model shows it should be around $17, it's way over priced. Dot Com's grew their balance sheet. Amazon has no equity.

BUY ON WEAKNESS

Just had a very strong quarter. You have to believe in some pretty lofty growth to consider this at this time. Would look for a 10%-15% downside before buying.

DON'T BUY

Much too expensive. Doesn't understand why the market feels that internet stocks such as Ebay, Amazon, Yahoo and Google have to be priced at such a high multiple.

DON'T BUY

Priced for perfection. Fundamentally it's a high return on capital business but is priced very expensive. High potential for disappointment and for overshooting. Volatile. Treat as a trading stock.

DON'T BUY

Yahoo, eBay and Amazon are stocks that are over owned by large institutions and are trading at 100 X earnings. As a rule of thumb, you will never make money at this multiple.

DON'T BUY

Too high a multiple. FMV = $ 4/5.

DON'T BUY

Multiple is too high. Speculative.

DON'T BUY

Too high now. Prefers E-Bay in this sector.

DON'T BUY

Good brand name. Big debt level. Could survive.

WATCH

Not a tech, really a retailer. The big DOT.COM names will survive and get stronger

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Amazon.com, Inc. (AMZN)