Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

266.43

+10.17 (3.97%)

as of Aug 28, 2026, 8:00:00 pm Market Open.

1603 watching

Investor Insights

Aug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

Consensus

Buy

Valuation

Fair Value

Similar

Alphabet,GOOGL

SELL

A bit too frothy. Has a P/E ratio that doesn’t even fit on his screen. Fantastic business and he loves dealing with the company and are a leader in their field but P/E ratio is very high. Not sure this is a reasonable price. If you own, it would make sense to take some profits.

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DON'T BUY

Hit a brand-new high today so certainly the momentum is behind the stock. Extremely expensive at forward PE of 180 times. Growth rate is very strong at 30%-40%.

DON'T BUY

As a company, they are taking over the world. They are selling more and more goods. Having retailers online. Revenues are amazing. Incredible management team. However, the stock is trading at nosebleed valuation and has for a long time.

BUY ON WEAKNESS

(Market Call Minute.) This is a company that continues to impress him. The only drawback is that right now retail sales, etc. Buy on a pull back.

DON'T BUY

(Market Call Minute.) Very expensive and no earnings support.

COMMENT

Value in this is not just the retail business now. It’s got the AWS web service where they are basically an infrastructure platform that is for sale across the web to people that want to put their applications out into the cloud and access them on demand. An incredible franchise that they have developed that is probably the lowest cost infrastructure of the service offering in the marketplace and is growing very rapidly. New services that they are offering to retailers probably means margins are going to be enhanced dramatically over the next 2-3 years. Extremely expensive on a trailing price to cash flow, Price to earnings number. Margin improvement will see earnings catch-up to the price over the next 2-3 years.

SELL

Outlook is good but it is an extremely over priced stock. High Multiple. Should be less than 1 for payout but is 4 times. If its growth rate and earnings come down, it could cut in half, literally. Reminds her of the tech bubble. The PE should be less than its growth rate.

DON'T BUY

This company remains the biggest mystery to him in the whole equity market. Great company, great earnings growth. They don’t have to reinvent themselves and bring out new products. Why it commands a 95X multiple of next year’s earnings is beyond him.

DON'T BUY

(Market Call Minute.) Transforming retail faster than anybody can know what will happen but the valuation just doesn't make any sense.

COMMENT

Caller shorted this. Right or wrong? He is a big fan of this and likes everything they're doing. Going through a phase right now where they are pulling back and investing in their infrastructure. He'll buy this in the future. Shorting was probably not a bad move but would use stop losses.

DON'T BUY

They are bringing sales in other areas than books. Wal-Mart are loosing sales to Amazon. Apple is now a competitor and is really someone to be reckoned with. Great business and business model but not with Apple as a competitor.

DON'T BUY

Always been a very innovative marketer. It’s a very competitive landscape. Chip suppliers are reporting reduced sales of chips to Amazon. Potentially could come under a bit of a cloud if sales of their handhelds are as bad as RIMs became.

PAST TOP PICK

(Top Pick Apr 4/11, Up 0.45%) He used a stop so his profit was good.

COMMENT

Incredibly competitive business. Highly volatile. Feels it could potentially be an acquirer of Research In Motion (RIM-T). Has always been a great innovator.

DON'T BUY

Great company. Earnings could double/triple over the next 10 years but he wouldn't buy the stock because of the valuation. Doesn't deserve the multiple it is trading at.

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Amazon.com, Inc. (AMZN)