Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

245.34

-1.70 (0.69%)

as of Jul 10, 2026, 8:00:00 pm Market Open.

1599 watching

Investor Insights

Jul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

Consensus

Hold

Valuation

Fair Value

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DON'T BUY

They are bringing sales in other areas than books. Wal-Mart are loosing sales to Amazon. Apple is now a competitor and is really someone to be reckoned with. Great business and business model but not with Apple as a competitor.

DON'T BUY

Always been a very innovative marketer. It’s a very competitive landscape. Chip suppliers are reporting reduced sales of chips to Amazon. Potentially could come under a bit of a cloud if sales of their handhelds are as bad as RIMs became.

PAST TOP PICK

(Top Pick Apr 4/11, Up 0.45%) He used a stop so his profit was good.

COMMENT

Incredibly competitive business. Highly volatile. Feels it could potentially be an acquirer of Research In Motion (RIM-T). Has always been a great innovator.

DON'T BUY

Great company. Earnings could double/triple over the next 10 years but he wouldn't buy the stock because of the valuation. Doesn't deserve the multiple it is trading at.

HOLD

(Market Call Minute.) Disappointed with them. Earnings were good but revenues were bad.

DON'T BUY

Leader in the online retail space. Has a great growth outlook of probably 25% plus of estimated earnings. Forward PE is at about 80X earnings, which is quite high. Also has fallen below the 200 day moving average. You've also got the ominous death cross were the 50 day has moved below the 200 day.

COMMENT

April Puts and Put-Spread? Chart shows this company has been in a very clear uptrend. Expensive, but because it had great earnings. A Put-Spread would indicate the stock is going down. You do a Put-Spread to protect yourself. If you don't think the stock is going to collapse, this is not a bad way of doing it.

DON'T BUY

Trading at about 83X forward earnings and 90X trailing earnings. Missed their earnings last quarter. Have a great business but wouldn't purchase it on growth metrics.

DON'T BUY

Great company but he would not be a buyer here. Trading like tech stocks of 10 years go. Trading at about 40-50 times earnings. Growth has been solid and continues so, There are other tech companies that are growing just as quickly but come nowhere near the multiple. (See Top Picks.)

TOP PICK

Just launched an Android App store that has about 3,500 apps. Launched a Cloud Locker so individuals can store music, photos, files, etc. Have Kindle Everywhere. Rumours they are going to launch an ipad applets. Also have a payments services division that is testing out near field communications for automatic payments.

DON'T BUY

Christmas season is already reflected in the share price. Municipal and state governments are getting really badly hit in terms of revenues so could possibly increasing sales taxes. Expensive.

BUY ON WEAKNESS

Have done a good job of being THE on-line retailer – keep bringing on more products. You need to wait for a pullback to buy it.

BUY

Online retailer. Have morphed from being just books to multiple categories. Threat is they can’t keep up with delivery of digital content but are handling it. A good play on the commerce side.

BUY ON WEAKNESS

Retailers are having difficulties because of e-tailers and this is one of the leaders in that area. Part of their business is cloud computing, which is a massively rapidly growing business. On his watch list and would like it under $100.

Showing 766 to 780 of 795 entries

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Amazon.com, Inc. (AMZN)