Amazon.com, Inc. (AMZN) Buy, Sell or Hold

Amazon.com, Inc. (AMZN)

253.71

+2.52 (1.00%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1604 watching

PAST TOP PICK

(A Top Pick Oct 31/18, Up 9%) His target is $2,100. They is primed for continued growth. AWS is a powerhouse, unlimited. Even in the latest quarter they showed a big win in subscriptions. In a correction or recession, all Amazon has to do is expand their e-commerce margins and still do fine.

BUY

He would be a buyer. They are a great company with multiple businesses under one roof. These also subsidize the build out of the existing business. They are a top player in Cloud technologies. Prime adoption numbers are increasing. One-day shipping may require additional costs, but this will open the door perishables in the near future.

COMMENT

AMZN vs SHOP? SHOP-T is much more expensive relatively speaking. However, their growth is higher than AMZN-Q. AMZN-Q is probably safer, although it is unclear how they will do in the streaming wars.

WATCH

A lot of negativity around Amazon isn't specific to Amazon. Rather, the tech companies are coming under scrutiny for anti-trust. He doesn't know how this will play out. He owns Google and MSFT instead, but keep your eye on Amazon, which are so disrupted. Also, their fundamentals keep improving, reinvesting constantly to be disruptive.

WAIT

Great success story. Forming a bit of a triangle. If it breaks to the downside, say below $1700, you'd be in trouble. If it breaks above, say $2100, that's a good sign. Stocks are non-predictive while in that pattern. New buyers should wait and see. Holders shouldn't abandon it.

HOLD

A great company, a tech stock, not retail, with great free cash flow. He likes it long-term, but wouldn't buy until a pullback. It's had a great run in the last five years. Hold it, though growth is slowing a little.

TOP PICK

It's always a good time to buy Amazon. It is always expensive. They are rolling out prime in 20 countries, and the stock should continue to grow 20% per year. AWS, e-commerce and their other businesses are all growing.

BUY

Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.

TOP PICK

It has gone from the company that never made money to the one that makes boat loads of money. Their web services division has been big and won't slow down. Their advertising revenue is growing. They are continuing to push the boundaries on retail. (Analysts’ price target is $2254.79)

STRONG BUY

It has just pulled back off recent new highs. He thinks its a great time to buy to own over the next 12 months.

COMMENT

MSFT vs. Amazon No, they don't compete with each other. Amazon is the best cloud host, but not for small/medium-sized businesses. Instead, MSFT fills this gap very well, at they collect recurring revenue doing this, like a utility. This stabilizes their margins and increases MSFT's growth.

HOLD

He sees them still as an immature company, but still holds a little piece.

BUY

Very expensive, but the growth rate is so high. Still a very compelling story.

PARTIAL SELL

Lighten up now as it approaches new highs. It's never risen above current prices.

COMMENT

Will the U.S. DOJ break up Amazon and other tech companies? That's a VERY long process. It took 10 years in the case of Microsoft. A complicated process. Is Amazon hurting consumers? No. Consumers are getting cheap goods conveniently. In Amazon's favour, they still make up a small part of the retail landscape. A caveat: a protracted battle against the DOJ could stifle Amazon's growth and distract them from progressing.

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Amazon.com, Inc. (AMZN)