Amazon.com, Inc. (AMZN) Buy, Sell or Hold

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Amazon.com, Inc. (AMZN)

272.26

-0.39 (0.14%)

as of Aug 6, 2026, 8:00:00 pm Market Open.

1601 watching

Investor Insights

Aug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

Consensus

Buy

Valuation

Fair Value

Similar

MSFT

BUY

Sell Amazon and Apple now? The stock has stagnated the past two years, but it makes more money. Apple keeps investing in near projects, which is a good sign. Hold onto both of them for the long haul. He owns a lot of each.

TOP PICK

It has gone from the company that never made money to the one that makes boat loads of money. Their web services division has been big and won't slow down. Their advertising revenue is growing. They are continuing to push the boundaries on retail. (Analysts’ price target is $2254.79)

STRONG BUY

It has just pulled back off recent new highs. He thinks its a great time to buy to own over the next 12 months.

COMMENT

MSFT vs. Amazon No, they don't compete with each other. Amazon is the best cloud host, but not for small/medium-sized businesses. Instead, MSFT fills this gap very well, at they collect recurring revenue doing this, like a utility. This stabilizes their margins and increases MSFT's growth.

HOLD

He sees them still as an immature company, but still holds a little piece.

BUY

Very expensive, but the growth rate is so high. Still a very compelling story.

PARTIAL SELL

Lighten up now as it approaches new highs. It's never risen above current prices.

COMMENT

Will the U.S. DOJ break up Amazon and other tech companies? That's a VERY long process. It took 10 years in the case of Microsoft. A complicated process. Is Amazon hurting consumers? No. Consumers are getting cheap goods conveniently. In Amazon's favour, they still make up a small part of the retail landscape. A caveat: a protracted battle against the DOJ could stifle Amazon's growth and distract them from progressing.

BUY

The chances of being broken up depend on who wins the US federal election and even then it would be difficult. The revenue growth is slowing down to 17-18% but the profit margins are growing faster than revenues.

BUY

Value investors buy stocks that trade at a discount to their true value. Amazon disrupts every business they enter, like cosmetics that they announced today, and will dominate more of online retail overall. People love their instant shipping of goods. The risk are government anti-trust laws. So, the value is here.

BUY

Q1 revenue was up 19% year over year, and he models 35% EPS growth. It's multiple is high now at 47x, but but will 26x in 2021. In the next 2-3 years, this continues to go well. Buy this when others fear it.

TOP PICK

An unusual pick for him: Amazon doesn't pay a dividend and trades at a massive 70x forward earnings. What works for him is that Amazon has a huge future ahead. It's increasingly an advertiser; it makes a lot of money in Prime memberships; it pioneered cloud computing which is still in its infancy. He finally pulled the trigger on this after five years of watching it. (Analysts’ price target is $2249.27)

BUY

He likes it and has done so for a long time. He used to not be comfortable with the valuation but has not wrapped his head around it. The cloud business has been the leader in cloud and is almost utility-like in nature. Growth is slowing due to the law of large numbers. You can have a lot of confidence in management.

BUY

He would not run a mile from the stock unless they did something crazy. He cannot find too many things against them except regulatory issues that can't be predicted.

DON'T BUY

It has a very high PE. Also, its FMV is 80% lower than its current stock price--even with its spectacular earnings. It's not cheap at all. It's trading at 16x its book value. The problem with Amazon is that you don't know what the real earnings ought to be. $1,745 is its break point, near where it is now. All FAANGs are rolling over, and he sees Amazon going lower.

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Amazon.com, Inc. (AMZN)