NASDAQ:ADBE

Adobe Systems (ADBE)

248.47
-0.45 (0.18%)
as of Sep 21, 2026, 5:47:06 pm Market Open.
398 watching
0
BUY

You'd expect tax-loss selling to pummel software names like Adobe, but it didn't happen. After 3 years of hearing that AI will kill their the software business, the world is recognizing 3 years of great profits from these companies that are well-run. Software stocks probably will perform in 2026.

TOP PICK

Over-hyped the AI side of its business too much, and that hurt it a lot. People have been predicting it's going to disappear (same as GOOG) -- that won't happen. Great opportunity in AI with the creative products it offers, but it will take time. Failed acquisition of Figma also hurt. But all those concerns are already in the stock. At these levels it's 14x PE, has rarely traded so cheaply. Compounding machine.

Grown topline by ~10% since 2020, and bought back 10% of shares. Great business, everyone still uses it. No dividend.

(Analysts’ price target is $441.07)
BUY

Are concerns that AI will kill Adobe and eat its lunch, but Adobe has been outperforming quarter and quarter for years. Also, sell-offs after reporting have been shrinking. It reports next week.

BUY

He just bought this. It will recover to $400. He's heard the bear argument that everyone will ditch software and use AI instead--he doesn't believe it. They had a good earnings report. Is down 55% from its high, but can snap this downtrend swiftly. They can turn it around again--in 2014, they went 100% subscription and became a SAAS giant. Don't be surprised they can reinvent themselves for the AI age. Trades at only 14x PE.

TOP PICK

The street thinks AI will kill Adobe, but the numbers tell a different story. Revenue in 2020 was $3.4 billion, and $6 billion in 2025. Adobe had bought back 10% of shares each quarter. Solid growth and valuations are low. The company or the street over-emphasized how AI would help them. Buy at these low current levels.

(Analysts’ price target is $455.19)
DON'T BUY

Start your analysis with the market -- NASDAQ had 87% of companies in an uptrend in July, now that's only 36%. Breadth has been narrowing.

Then look at the sector. Software sector has been relatively underperforming for a couple of months, trading below key support levels. Remember that 70% of your return is being in the right neighbourhood, and this sector's trading below the 200-day MA.

Down at the company level, this name has some challenges. His firm uses Adobe a lot less now that they can use generative AI. Don't buy one of the weakest stocks in a weak sector. Instead, he looks for the strongest sectors on a relative basis and buys the leading stocks within the group.

TOP PICK

"Rumours of the death of application software are premature." So many names are under pressure with concerns that AI will remove the need for software-embedded systems. Trading at 16x forward PE, the worst is baked in. Basic programs will still be used, and can implement AI to a large extent. In the short term people aren't going to rip out software they've spent $$ on, though they may migrate over time. 

Stock market tends to worry too much, and this creates buying opportunities. This is one of them. No dividend.

(Analysts’ price target is $457.08)
TRADE

About $120 higher to analysts' target from where it's trading today. So you'd think it was a buy. But it's a software stock, and there's a lot of talk about how AI might cannibalize software companies. 

He trades it by selling short-dated puts and calls. Volatility in marketplace is keeping volatility on ADBE options relatively high.

(Analysts’ price target is $456.00)
DON'T BUY

They made their last quarter, but that was mainly due to them raising their prices. He'd rather see organic growth or new deals like Workday is.

HOLD
Investor's down 20%.

Earnings are tonight, so who knows what will happen? The narrative is very negative. But it continues to add ~10k subscribers a day to its Photoshop suite. Continues to deliver good, solid topline growth. Trading at half the valuation of 12 months ago, very attractive risk/reward.

Margin of safety is very high with a long-term view. It's investing heavily in its own AI suite of products. Not only Photoshop, but also document cloud business and CRM software.

COMMENT

They report Thursday. Has fallen dramatically out of favour, similar to Salesforce which reported a big earnings surprise, but disappointing guidance. The street feels that software as a service is vulnerable to AI. Adobe has the best product, though. Is it enough to lift the stock?

DON'T BUY

Valuation fairly attractive, low relative to other mega-cap tech names. Chart doesn't speak to a positive buy, lower lows and lower highs. Price is below a falling 200-day MA. Investment community has shown disdain for every announcement on AI.

COMMENT
The impact of AI on software companies?

Honestly, nobody knows how this will play out. But for companies like Adobe, the presence of AI has not hurt their recent quarters.

DON'T BUY
ADBE vs. AVGO

Capital allocation framework and organic growth prospects of AVGO are better than ADBE. 

AVGO is in his dividend growers mandate, with very compelling organic growth. Over coming 3 years, earnings expected to grow 20% and the dividend along with them. Software companies are spending all the $$ in the AI race. Who's getting it? The hardware makers, so chip makers are well positioned. Continues to buy.

DON'T BUY

AI has penetrated what Adobe does and has reduced the spend on Adobe products. It's difficult for them. She eventually sold it.

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