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NASDAQ:ADBE

Adobe Systems (ADBE)

242.27
+1.22 (0.51%)
as of Oct 9, 2026, 8:00:00 pm Market Open.
396 watching
0
HOLD

Shares are down today after reporting. The street is challenging their ability to monetize AI. They continue to deliver every time they report, but the stock does not perform well. But he will continue to be patient, because this is a stock to own.

BUY ON WEAKNESS

It reports Thursday. It could break its downtrend. He wishes the competition wasn't so fierce, and it's not letting up. An amazing company helping small companies. Is worth buying at 20x earnings. A good report, and this flies.

HOLD

Still growing topline and bottom line at double digits. Spewing lots of free cash, buying back stock, great balance sheet. Worry is about how will AI affect its business? No evidence yet that it's impacting any of the company's results. Market's not respecting the fundamentals at the moment, maybe rightly so.

PAST TOP PICK
(A Top Pick Apr 01/24, Down 17%)

Thought it was well positioned to monetize AI and deliver to end user. Didn't execute to the extent that analysts thought it would. Increased competition in the space. Struggling to maintain market share. Still owns, disappointing.

SELL

She just sold it. It's been undervalued and dominates its space. But trends are slowing and she doesn't know how long the company will prove itself in this space in regards to AI.

DON'T BUY

Trading ~17x forward PE with 14% growth rate, so not a bad valuation compared to other tech names. Tepid guidance brought stock down. Below 200-week MA, which is moving lower as well, not great signs. 

DON'T BUY

Not the type of company that would suffer from anti-American sentiment. At first, AI enhanced its product abilities; but then this morphed into perhaps products would become obsolete. No reason to get in.

HOLD
An analyst reiterated a buy after the tech summit

The stock has been an absolute disaster due to one reason: Adobe products face serious competition. They beat quarter after quarter (expectations are not lowered ahead of time, either). The competition is not as bad as people expect. Adobe is ridiculously cheap and unfairly sold given its growth rate, EBITDA and free cash flow. Hold and wait it out as they buy back shares.

HOLD

He will continue to hold -it is at an attractive valuation and growing its top line by 10% and trades at 20X earnings. It is the industry Goliath in creative space. Analysts wonder about upstarts taking away business and are questioning why they aren't monetizing AI more substantially. However it isn't communicating this and can't separate it out in the features that are included in its products for which it could charge higher prices.

WEAK BUY

It's been a tough stock the past year. People have been worried about the adoption of AI and the impact on Adobe, but Firefly has been encouraging and he expects more people will use this product.

BUY

It reports Wednesday, the most important of the week. He bets it will break the spell of undeserved negativity.

DON'T BUY

Is -15% over the year. AI is cannibalizing at lot of their products. He moved out of this.

TOP PICK

It lowered its revenue guidance for the year by 1 1/2% but the stock fell by over 20% which was an over-reaction. We should see more progress with opportunities in the enterprise market and Adobe rolling out an express product. The CEO bought $1 million in stock recently.
Buy 33  Hold 12  Sell 2

(Analysts’ price target is $576.85)
WATCH

It's a show-me story: need to see them monetize AI. They have tremendous power to get in front of everyone, though, because everyone uses them.

TOP PICK

Their December results beat, but they lowered 2025 guidance by 1.5%. Shares fell 20%, an overreaction. Investors are worried about Adobe's pace of AI progress, but things should improve this year as they create more optimal pricing, including affordable rates for poorer customers. Their express product will compete with Canva. Meanwhile, they're targeting the enterprise market with GenStudio, an AI factory for advertisers. Note: the CEO of Eli Lilly recently bought $1 million of Adobe shares, as he sits on the board.

(Analysts’ price target is $576.85)
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