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NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
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Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Experts provide a mixed view of Apple Inc (AAPL) amidst concerns regarding its position in the AI landscape and the pressures on margins due to rising costs, especially in chip manufacturing. Many emphasize the company's strong fundamentals, characterized by substantial free cash flow and an enormous share buyback program, while noting that valuations seem high at around 33-38x PE. The consensus suggests that Apple is adjusting cautiously to avoid excessive capital expenditure on AI, instead leveraging existing partnerships with companies like Google. Despite recent softness in revenue and market performance, particularly in the smartphone segment, Apple's loyal consumer base and expanding service offerings provide a robust outlook, indicated by steady over the past year. However, the lack of innovation and reaction to rising manufacturing costs raises questions about future growth potential, with some experts advising caution on current pricing levels and advocating for profit-taking.

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Consensus
Hold
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Valuation
Overvalued
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HOLD

A classic technology stock and does very well, normally from the middle of October through until the 2nd week in January. The chart shows this is currently coming close to the previous trading range, where we can expect the stock to continue to move higher. Technicals are positive, the stock is slightly outperforming the market and the trend is on the upside. Stick with this until the middle of January, at the time when companies love to announce new products.

BUY

This stock may have been left for dead and then all the issues with the Samsung note happened and all of a sudden, this was the only latest generation notebook you could buy. Apple scores in the top 25% for price momentum, top 20% for valuation, a huge 36% ROE, and reasonable at a 13 times PE. It is growing at a multiple that is less than the market. You are in the transition from growth to value stock.

BUY

This has been a teeter totter ride. They have lots of cash on hand. He is expecting them to announce a dividend increase, and potentially a one-time special dividend. The service’s side of the iTunes-I store business is generating enough revenue to becoming a Fortune 500 company all on its own. Don’t expect this to grow as much is it has in the past. Looking at its valuation, the dividend it pays, the cash it has, it is very difficult to find companies of that quality with that kind of cash and balance sheet, and trading at that multiple.

BUY

(Market Call Minute.) Service revenue is growing at 27%. It is not about the iPhone 10, which is coming out next year, but that is going to be a big deal.

HOLD

Got stopped at around $116. They are going to benefit from Samsung’s problems, which has provided a lift on the stock recently. He is nervous about how you move the needle for a $500 billion+ company. That kind of market cap really requires them to keep innovating on and on. He would prefer to wait on the sidelines to see what else they can come out with.

COMMENT

The biggest company in terms of market cap. You get a 1.9% yield. The real questions being asked is “what have you done for me lately” and “what are you going to do for me now”. This has been a wonderful, wonderful start. This is probably not going to do any more than go in line with the market going forward.

BUY

The services revenue should command more credit. They have the resources to be able to expand into other areas and they are smart to go into other areas. The bar was quite low with the iPhone 7. They have two Trillion dollars to repatriate from off shore. This will be good for Apple. There are a whole host of opportunities for them in the future.

DON'T BUY

On an emotional level, this company is absolutely amazing. It has also shown itself to have great quality control. However, it is ultimately a hardware company, and hardware companies eventually see their multiples shrink and contract. Right now operating margins are amazing in the +20% range. There are probably other companies out there you should own. You are looking in the rear-view mirror buying this at $118.

BUY

In the last couple of days this has just broken to a new recent high. Technicals are positive and the stock is outperforming the market. It has positive momentum and relative strength is positive. Seasonally, this does very well from the middle of October right through until the 1st week in January.

COMMENT

Has been bullish on this for a long time. When it got down under $100, he was saying it was worth $140. It has come halfway back from under $100 to about $117, so there is still upside. This has had 130 billion downloads from the App Store, that is 20 for every human adult that is on earth.

PAST TOP PICK

(Top Pick Oct 9/15, Up 7.05%) Once you are on the IOS operating system you are hooked on it. You have close to a billion users that are hooked and now Apple are milking them for revenue. The iPhone 7 is doing fairly well. He thinks it is cheap and undervalued. What is there not to like?

COMMENT

There is some pretty immediate technical resistance at about $120. If it can get through there, it can maybe move back up again to its usual high at about 5.5X BV, $147. Right now it is halfway between its normal high of $147 and normal low of $92. Technically if it can break out here, you have another move ahead.

COMMENT

Got Stopped out last spring. He is finding their equipment is getting a bit confusing. They are just minor user things, but they will work it out. He likes their latest IOS update a little bit better than the old one.

COMMENT

Just launched the iPhone 7, which has done a lot better than people expected. They are augmenting that with a growing services business. The real iteration is going to be the iPhone 8, where they are going to enhance battery power and will be a much better product. Trading at a reasonable valuation of 12.5X. They are flush with cash and are going to do something with that cash.

HOLD

He is in the camp that at best, it’s OK. A fair value and a hold right now. The iPhone 7 sales will be okay, but it is falling. It will show some economic sensitivity. They got a big boost from Samsung’s phone blowing up, but that is short lived.

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