NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
SELL

(Market Call Minute.) A great company, but it is coming up to an unsustainable earnings level and their margins are going to be under pressure in the future.

HOLD

(Market Call Minute) It has done well, but don’t chase it.

PAST TOP PICK

(Top Pick Jan 5/16, Up 35.29%) He still likes the stock. If you take out all the cash they are trading at 9 or 10 times earnings.

COMMENT

Apple (AAPL-Q) or Alphabet (GOOGL-Q)? He owns both, although he has a bigger position in Google and thinks of it as a better business.

HOLD

He likes this. Over the last 4-5 months, iPhone 7 was not as bad as he had expected, and also the services side of the business is growing faster than he had thought it would. Also, that is in the context of a not very robust economy. Looking at the product cycle coming, some of the big improvements they’ve made in their laptop and the Mac business and its low valuation, he covered his Short position and is now Long.

COMMENT

A number of analysts have said that this has had its day, it’s a hardware company and the innovation is done. Samsung was always a hardware competitor, and their problems is a great tailwind for this company. They have the tech right and the cameras are fantastic. People are more and more comfortable with the phones. It is becoming more of an integrated device with the watch. Conceptually he likes where the company is going. Technically, it looks phenomenal. Because of earnings, it has just broken up to resistance level, consolidating nicely and is ready to kick higher. He likes it.

SELL

He does not like where it is. We are against all time highs. It could break out, but there is definitely resistance here. You could write a put option and get paid about 5% yield over the next year. If it drops 20% then you will have to buy it and that is fine. This is how he would play AAPL-Q. If the option expires, then just do it again.

PAST TOP PICK

(Top Pick Feb 4/16, Up 37.06%) Great earnings. The most profitable product ever invented. They keep delivering. Model price is $153.52, which is a 19% upside. We will eventually get to EBV+6 and then to his model price and then he would sell. This is a value stock, but it is losing its valuation differential.

COMMENT

This has been pretty volatile. It started moving into a bearish pattern from its peak in 2015. It tried to base in 2016 and break out. It looks like the breakout is the real McCoy. It is going to have some technical resistance at around $135. Technically, the breakout is positive. However, there is some resistance coming up from the old highs. He would give it a 5 out of 10.

COMMENT

When looking at companies, he wants to make sure they have good visibility of cash flow. This company is more of a hardware company now, with a vast majority of its operating process coming from one product. Over time, this will evolve and service revenues will increase, which will hopefully mitigate some of the volatility and revenue stream, and allow them to branch out to other products. Valuation is compelling and they have a lot of cash, and could be one of the companies that benefits from the repatriation of corporate profits. He is concerned about the technology or hardware risks.

TOP PICK

There were reports last year about downgrades but now they are reporting their Q4 tomorrow. iPhone sales were actually pretty strong. The first half of this year may be more challenging. People are already talking about the iPhone 8 coming out in September. It is a good entry point. Apple tends to deliver after any disappointing report. (Analysts' target: $135.50).

PAST TOP PICK

(Top Pick Jan 21/16, Up 29.11%) You just have to know a few facts about it to be comfortable. One is that a third of their capitalization is in cash. They can now bring that back to the US. They have about a billion devices out there and a 93% loyalty rate. They are trading at a modest valuation.

PAST TOP PICK

(A Top Pick Jan 27/16. Up 31.34%.) When he picked it, it was an opportune time. The company had just sold off following a 1st quarter report. A great company and a great product, but still a silly low valuation.

PAST TOP PICK

(A Top Pick Feb 10/16. Up 29.19%.) Going into the watch release, he sold half his position. Has been reducing his position, as he feels they may be falling a little behind. Feels that the closed Eco system is potentially becoming a bit of a hindrance for future growth. They seem to be falling behind in artificial intelligence softwares. You don’t need to panic, but he wants to see them start executing on new innovations. The one missing link is their AI capability, where they are falling behind.

DON'T BUY

She likes companies that don’t sell to consumers. It is a tough industry. She watches Apple from the sidelines.

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