TSE:SLF

Sun Life Financial Inc (SLF.TO)

112.09
+0.80 (0.72%)
as of Sep 4, 2026, 8:00:00 pm Market Open.
719 watching
0
Investor Insights
star iconSep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has garnered mixed reviews from experts, reflecting a blend of cautious optimism and concerns about its business model transformation. Originally focused on Canadian lifecos, the company has shifted towards mutual fund management, attracting criticism for taking on increased market beta. While some analysts acknowledge positive aspects, such as the potential benefits from rising interest rates and a robust money management division, others express concerns regarding recent challenges in asset management and the entry into private credit markets. Fundamentally, SLF trades at a comparatively lower P/E ratio than Canadian banks, but experts note that the growth rate remains modest. Overall, while the stock has rallied recently, many experts advocate for a cautious approach towards new investments, balancing potential growth against broader economic risks.

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Consensus
Cautious
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Valuation
Fair Value
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MFC
BUY

Life co. Prefers SLF-T, sold MFC-T because he prefers SLF-T’s business mix. High quality money management division.

HOLD

If looking for some stability in your portfolio and something for the long-term, this is a great stock. He tends to like insurance companies a little bit better than banks here. Valuations are reasonable. Have really improved their capital ratios, and they have a lot of cash so they can start doing something interesting with that.

DON'T BUY

Both this and Manulife (MFC-T) have had a terrific 2nd half of 2013 and the beginning of this year. They are at about the same multiple as Canadian banks, but don’t have that much growth. He would prefer Canadian banks instead, and US banks even more.

BUY

A great company with a commanding position in its business and one of the top 3 insurers in the country. The single ‘A’ bond space does not command that high a yield. Get the equity in a bear market for interest rates.

BUY

He added to SLF-T instead of PWF-T. PWF-T is a group of companies. SLF-T has the strongest domestic franchise. He just recently added to his position.

PARTIAL SELL

He sold some recently because he felt it might go sideways over the next while. Well run company, but thinks there is more upside in the banks right now. Unlikely to increase the dividend for the next while.

BUY

Manulife (MFC-T) or Sun Life (SLF-T)? These are equal as to which one he likes. You have got to love the insurance companies. 2.5 years ago they were both coming out of the blue (his strategy). He has been holding both and they are both great. Thinks they will both do well.

TOP PICK

He is warming up to life companies. They will do well. Domestic insurance business is starting to grow again. He feels this company is the best at that business. They have the highest percentage in the wealth management side.

WEAK BUY

Banks have been getting all the love. The TSX financial services broke to new highs two days ago. RY came out with great numbers but there was only selling on news. SLF is doing okay.

COMMENT

Financials are still leading. You are not going to have a Bull market in place without the participation or leadership from the financials. The leadership is kind of waning, but we still have participation, which is very important. The environment is right if rates creep up a little bit, which he anticipates they will. The trend is still there, so you are fine.

COMMENT

He likes life insurance. This is a good company. You pick your favourite and check it out.

DON'T BUY

He has switched from lifecos to the banks because lifecos have had a pretty good run this year. They benefit a lot from rising interest rates, and he is a little concerned about the next quarter’s earnings. Thinks the valuation is a little bit rich right now.

PAST TOP PICK

(A Top Pick July 31/13. Up 28.35%.) This has gone up partly because people expect interest rates to go up, and life insurance companies are sensitive to that. Also, their money management division is doing well. Like other big financial stocks, the search for yield has helped them.

COMMENT

Thinks this will do well in a rising interest rate environment in the next several years, as life insurance companies do well where they can reinvest their float in a higher interest rate environment and generate higher earnings. Attractive from a balance sheet perspective.

HOLD

This will get benefits from higher interest rates, which he thinks are coming at some point. Decent earnings growth in the 10%-12% range. Nice dividend. Prefers Manulife (MFC-T) because of their Asian exposure.

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