TSE:SLF

Sun Life Financial Inc (SLF.TO)

112.09
+0.80 (0.72%)
as of Sep 4, 2026, 8:00:00 pm Market Open.
719 watching
0
Investor Insights
star iconSep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has garnered mixed reviews from experts, reflecting a blend of cautious optimism and concerns about its business model transformation. Originally focused on Canadian lifecos, the company has shifted towards mutual fund management, attracting criticism for taking on increased market beta. While some analysts acknowledge positive aspects, such as the potential benefits from rising interest rates and a robust money management division, others express concerns regarding recent challenges in asset management and the entry into private credit markets. Fundamentally, SLF trades at a comparatively lower P/E ratio than Canadian banks, but experts note that the growth rate remains modest. Overall, while the stock has rallied recently, many experts advocate for a cautious approach towards new investments, balancing potential growth against broader economic risks.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Fair Value
review icon
Similar
MFC
BUY

He prefers SLF-T for an insurance pick. It looks more attractive because you get a higher return on equity. He looks at price to book and compares to return on equity.

COMMENT

This is a decent story. Have been achieving their goals they laid out a couple of years ago. In terms of core earnings growth, in the 8%-10% area, they had a good run based on the MFS doing extremely well in the period of equity strength. Just did a large acquisition in the US. Have de-risked the company significantly over the last number of years. Prefers this over (MFC-T).

COMMENT

Manulife (MFC-T) or Sun Life (SLF-T)? Likes Canadian lifecos better than Canadian banks or US lifecos. A lot of these Canadian lifecos have had very considerable exposure to the US$, so the massive depreciation in the Cdn$ is really filling things up nicely. If rates are headed higher, the spreads of the underlying of all the new businesses are pretty good. He has been doing some research, and is possibly going to switch out of Manulife and into this one. The lifecos space in Canada is a place that can do very well.

BUY

Insurance companies have held up much better than the banks, and this company has knocked it out of the park in the past few quarters. Stock price has really done well. All the lifecos in Canada are doing the right thing by trying to grow the wealth management side of the business. Interest rates going up will help the lifecos, but it doesn’t look like that is happening anytime soon.

COMMENT

Very well-managed. They will be a beneficiary of higher interest rates. They continue to grow their business, both domestically and internationally. Have a number of different product lines now. Expanding more and more into the asset management business. Multiple is pretty reasonable, but a little higher than the banks.

BUY

Added to his holdings this week on its weakness. Gives you a dividend at 3.6%, which should increase nicely over the next several years by 10%-15% on an annualized basis. Have a good mix of insurance on the asset management side, so they are going to take part when the interest rate moves upward. There are also going to take part in the equity markets doing well.

TOP PICK

They are going to benefit from bond rates going up, but are also one of the biggest money managers in North America. That is a highly profitable growing business. Raised their dividend this year, for the first time since the financial crisis, and he sees this continuing over the next few years.

BUY ON WEAKNESS

3.5% dividend. It is his largest position because it has performed well recently. He doubled his position last summer. He is in it for wealth management as well as the possibility for interest rate hikes. He would wait for a pull back before accumulating more.

WAIT

There is a seasonal gain that occurs on average about Feb-March all the way through to July. It doesn’t necessarily go negative seasonally, it is just not very positive.

TOP PICK

It is the only financial stock in Toronto that is on an uptrend. Banks are still groping for a bottom. This is the one that has broken out. He feels that there are many positive things about it. It has good upside potential.

TOP PICK

This is mainly Canada and the US, which is what he likes. A good safe stock and he can see it increasing its dividend in the future. Prefers this over Manulife (MFC-T) because of Manulife’s involvement in the Orient. Dividend yield of 3.15%.

COMMENT

Insurance companies have more global representation than the banks. Also, interest rates have to go up to normalize levels at some point. He has been adding insurance companies because of those reasons. (See Top Picks & Past Picks.)

PAST TOP PICK

(A Top Pick June 24/14. Up 14.76%.) With better equity markets and rising bond yields, the life insurers will do well. They have a balanced approach in terms of growth by investing in North America and at the same time getting into emerging markets.

BUY

He likes the life companies. They have been doing better. Higher interest rates are helpful and if we get into better stock markets that too will help. SLF-T are in the far east and he thinks they will do well. Not his prime choice, but he does like it.

WAIT

You want to be in this sector in the fall when interest rates go up. Technical resistance at the $44 area. If interest rates go up he sees $54.

Showing 286 to 300 of 1,051 entries