TSE:SLF

Sun Life Financial Inc (SLF.TO)

102.80
+1.38 (1.36%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
720 watching
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

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Consensus
Hold
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Valuation
Fair Value
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Similar
MFC
DON'T BUY

Would the falling Cdn$ help their profits? Broadly speaking, this is the right theme. Canadian stocks massively underperformed global stocks last year, in some cases by as much as 20% in Cdn$ terms. He tends to think this won’t happen again this year and Canadian stocks should perform broadly in line with global stocks. As the loonie comes off, the profitability of a whole host of Canadian companies that get some of their income from outside of Canada will be enhanced. Prefers to play this in other ways.

COMMENT

Manulife (MFC-T) or Sun Life (SLF-T)? Doesn’t own either, but if he did, it would probably be Manulife. It’s a bit bigger and has a great track record. Becoming very active in China which he thinks will be a great market for them. This one is also in Asia working in India.

BUY

Well held by his private clients. They are diversified and very international. Does well in asset management. If market stays strong this one will do well. Shouldn’t go wrong.

COMMENT

Manulife (MFC-T) or Sun Life (SLF-T)? Low interest-rate environment that we had been in for the last 3-4 years has been terrible for insurance companies. We are now in an environment where everybody expects bond yields to go up, which can only be positive for life companies going forward and it is expected to see better earnings on their portfolios. Feels Manulife probably has more leverage. It has more international exposure and a little bit more scale.

DON'T BUY

Prefers MFC-T because of the growth in Asia and from the regular business.

BUY

More growth in Manufacturers Life (MFC-T) or Sun Life (SLF-T)? These are both global businesses with large exposure to different parts of Asia, in this case in India and other parts. Both are international companies and he likes them both. Still sees upside as well as dividend increases in both companies over the next 2-3 years.

HOLD

This is a stock he would want to own going forward. Released a lot of their reserves and a lot of their guaranteed programs are coming back on side. Guarantees that they have had to keep for individual investors are now looking a lot better. Has a lot of momentum.

PARTIAL SELL

Has had a pretty good move this year and he finds the valuation is pretty full. Part of the gains have been because US interest rates have gone higher. Doesn’t see as much growth, particularly on the international side. He wouldn’t be adding to any holdings but would possibly be trimming some.

BUY

Lifecos have had a sort of a stealth year this year in that they are all up very, very nicely but haven’t garnered a whole lot of attention. The situation is set up for them pretty well. Good equity markets and at some point we are going to get an increase in interest rates. Also, life expectancy is in their favour. Still an attractive Buy.

HOLD

Chart shows several different up trend lines. Currently a little above its general trend line. There is no reason to sell this. $33 is where you will find support. To him, this is the best of the insurance group.

DON'T BUY

Lifecos had a sort of spurt of interest over the summer, when it appeared that interest rates were going to finally go up. They need interest rates to go up to make a serious amount of money again. It looks like interest rates will be staying low for longer than people had hoped. They are also faced with changing demographics. It is bad if you have a lot of annuities because people are living for ever.

DON'T BUY

If you don’t own, he would go with a bank instead, which are good investments right now. Most of the banks have gone sideways for a good part of the year so he feels there is good upside potential. Yield would be similar.

COMMENT

What factors should we focus on in comparing this with the other lifecos? Also, what should we focus on when comparing with other financial stocks? Lifecos are quite different than other financials. Also, in the insurance industry, it is important to know if a company is in the life side or the casualty side. He stays clear of the casualty side. This is an area that can get squeezed on margins, particularly when bond market yields are so low. Lifecos are legislated to put a portion of their investment portfolios into fixed incomes, and when these are running 2%-3%, it’s a pretty tough market to maintain margins. He owns Great West Life (GWO-T) through Power Financial (PWF-T). Not that enthused about Sun Life.

COMMENT

Rising interest rates will help insurance companies like this. Equity markets moving up will also help. This would be his 1st choice if you are getting back into this space. 4.4% dividend yield is safe and will grow.

PAST TOP PICK

(A Top Pick August 29/12. Up 47.76%.) Has doubled up on positions in a lot of his clients’ accounts.

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