Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

364.35

-6.75 (1.82%)

as of Jun 17, 2026, 5:59:53 pm Market Open.

1433 watching

Investor Insights

Jun 17, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc. (GOOG) has emerged as a powerful player in the AI market, particularly with its Gemini platform, which is seen as a serious competitor to ChatGPT. The company's cloud business reported a remarkable 63% year-over-year revenue growth, indicating robust performance despite fears around the decline in its search advertising market share. Many experts emphasize the strength and resilience of Google's diverse ecosystem, including YouTube and Waymo, which hold substantial growth potential. While there are concerns regarding market valuations and regulatory scrutiny, the consensus is that Google is well-positioned to leverage its advantages in data and technology to maintain and expand its revenue streams across various sectors. Overall, the mixed perspectives on valuation reflect both optimism and caution regarding future gains.

Consensus

Buy

Valuation

Fair Value

Similar

AMZN

PAST TOP PICK

(A Top Pick Sep 05/18, Down 0.4%) They were the leaders in 17/18. They are not as on fire now. They have to get the momentum back and then they will grow. The techs can still grow.

COMMENT

He buys and sells Tesla. A good trading stock. He treats it as an opportunistic holding. He has no idea right now where it may be going right now. When it comes to autonomous cars, he would prefer buying into Google.

COMMENT

Facebook vs Alphabet? He definitely prefers Alphabet as it is the dominate player in the online advertising space. It trades at only 20 times earnings and growing at 20% per year. A company of this stature with no debt and lots of cash. They will be buying back stock.

PAST TOP PICK

(A Top Pick Aug 21/18, Down 3%) It is part of his fund and has been flat for some time. On the back of government action that we are seeing from the tech world, Google looks fantastic. It is very interesting again. They are a leader in autonomous driving.

BUY

It is his largest holding. It is a stable growth stock. Nothing has changed since his last show except they have done better after their last results were results. They are growing 20% on the revenue side. They still have great margins and cash on the balance sheet is just going to keep growing. It is cheaper than most consumer products companies.

DON'T BUY

Too much regulatory risk here, because they hold such a huge share of internet share, which would attract anti-trust regulation. He'll wait for any anti-trust investigation to finish first. He'll wait.

WEAK BUY

The best performing FAANG stock in the last quarter. Data accumulation is their bread and butter and this drives ad revenue. Among the 5 stocks, this has the most upside potential. When the market falls, FAANG stocks fall more.

TOP PICK

His target is $1,350, so it has a long runway. They are best pstioned for digital advertising, but also have the cloud and hardware like the Watch. They are innovative, like developing a miniature radar on your phone. They also have Waymo, leading self-driving cars. (Analysts’ price target is $1321.24)

PAST TOP PICK

(A Top Pick Jun 28/18, Up 3%) There's been a lot of noise about regulating this space and company. GOOG owns such a broad sweep of quality assets, including things like self-driving cars that they haven't monetized yet. They can further monetize all their Youtube users, too. Also, they still attract massive online advertising and generate huge cash flow.

BUY ON WEAKNESS

You will probably see them shifting more into digital advertising. They have some spending on other opportunities, which he would like to see more disclosure on. The issue today is anti-trust gaining traction in the US. Technically, the stock is consolidating and he believes in management. He would buy this on a dip for the next 12 months.

TOP PICK

The market is over-thinking Google. Anti-trust worries have been priced in already. Revenues will grow nearly 20% annually in coming years and they have a ton of cash in the bank. Internet advertising remains unstoppable. Even if the US courts break up the company, there will be more value in the pasts of Google, like self-driving cars. (Analysts’ price target is $1321.89)

BUY

Bought at $1155, now what? He holds this himself. It is in the sights of the government for security issues. Being big can sometimes put a target on you. Is it bad that a big company creates the best search engine? The long term outlook is very bright with many upcoming initiatives that will contribute to the bottom line. Autonomous driving and other new technology will become mainstream in the next 5-10 years. He would continue to hold it and add to current positions.

BUY ON WEAKNESS

One of the largest companies in the world, but there is a political head wind they are facing. Longer term, he believes the ad revenues will grow and this is a world leader in the space. He would look for a pull back to enter into a new holding.

HOLD

A tremendous holding since their IPO. Now, there's a lot of scrutiny in the tech space as the US government investigates the tech giants to clean up YouTube searches. This is a slight caution, but at the end of the day advertisers won't abandon YouTube. Hold.

TOP PICK

Buy on pullbacks. His model price is $861. Everyone is talking about anti-trusts, but anti-trusts take decades to process (IBM, Microsoft, AT&T). He'd like to see this at $1,000 to buy, but the current price is off its $1,300 highs. (Analysts’ price target is $1325.44)

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