Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

350.67

-4.36 (1.23%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

1434 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc (GOOG-Q) remains a leading player in the tech industry, with particular strengths in cloud computing and artificial intelligence, notably through its Gemini platform. Experts largely agree that while there were concerns about the potential impact of AI on its core search business, Google's innovative integration of AI has actually strengthened its position. The company's performance has been impressive, consistently beating earnings estimates, reflecting strong growth across its various divisions, including YouTube and Waymo. Analysts note that despite the stock's substantial rise, the valuation remains somewhat mixed, with some indicating it is fairly priced given future growth prospects. Overall, there is optimism surrounding its capabilities in AI and cloud services, though regulatory risks are acknowledged.

Consensus

Buy

Valuation

Fair Value

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PAST TOP PICK

(A Top Pick Sep 27/19, Down 9%) Still a Top Pick for him. He likes these types of networks that keeps consumers in their "eco-system". It is another way to play AI as well.

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BUY

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

TOP PICK

With all the uncertainty in the market, he is a little concerned that advertising revenues may fall for the next while. That said, it is a major driver still in online advertising. Regulatory risk seems to have gone out the window near term. It is hard to punish them right now with all the utility they are bringing to consumers at the moment. Yield 0% (Analysts’ price target is $1570.18)

PAST TOP PICK

(A Top Pick May 23/19, Up 9%) He still loves the company and uses their tools everyday. They will be hit as advertisement hits will likely slow -- think travel ads. You could buy on a dip here.

TOP PICK

Use market dislocations to buy the world's best companies. Good growth rate. Global goliath, not going away. No dividend. (Analysts’ price target is $1623.64)

COMMENT

Higher valuation name with a significant run. In a decline, you buy a portion. Weight for a high valuation stock is typically 1%. Trim back if it gets to 3-4%.

DON'T BUY

There are always rumours about GOOG-Q acquiring TESLA. Don't buy GOOG-Q for this. Buy it for their expertise. There is a lot of money sloshing around in the market. There is nothing technically wrong with Google but he would not buy it because it is not seasonally strong.

PAST TOP PICK

(A Top Pick Feb 13/19, Up 34%) Get their money through online advertising, which is growing. Lots of cash on balance sheet. Valuation high right now, so wait for a pullback.

BUY

Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation. Incredibly well run, cash flow grows rapidly. Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation.

BUY ON WEAKNESS

He holds this and really likes it. Although they missed their last earnings, he is still impressed with their 20% annual growth. He likes the management team and expects to see some external partners join with them. YouTube revenues are now 9 times the original value of the company. They continue to help consumers. His concern is the market overall. He would wait to buy if the market offers the opportunity.

WAIT

He had trimmed his position a bit. They are almost the utility of the Internet. The long term trends are still very much in place. He likes it as a long term investment. Take a pause and see if we get a market correction and then pick some up.

DON'T BUY

The chart is going up with periods of volatility. It could return to the $1,400 trend line. Don't enter it now. Could be frothy. Wait for earnings.

BUY

Google is still expanding their tech into our daily lives, globally. They have a great growth runway ahead.

BUY ON WEAKNESS

It's had a good run in the past year and likes it. Now, she's waiting for a pullback before adding more. Earnings season is coming, so let's see the results.

STRONG BUY

A super company, a benchmark. It's the dominant search engine. He hopes they will focus more on profits, share buybacks and introduce a dividend. They grow at double-digits relentless. He'll continue to buy even given its remarkable run. He doesn't know how the US government will break up these tech giants.

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Alphabet Inc (GOOG)