Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

356.65

+22.97 (6.88%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

1435 watching

Investor Insights

Aug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

Consensus

Buy

Valuation

Fair Value

Similar

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PAST TOP PICK

(A Top Pick May 02/19, Up 7%) He liked it when it was depressed following the regulatory resistance it was facing. It trades at 20 times 2021 earnings. It will get through this crisis and their growth will accelerate afterwards. You could still continue to buy.

WATCH

The shorter term risk is the on-line advertising market which will get hit with the economic slowdown. He thinks it is a great story longer term.

WATCH

He's moved to the sidelines on Google, because ads are their primary revenues. In every recession, ad revenues fall hard. He owns Amazon, which already earns ad revenues. It's early to get exposure to advertising, because ad budgets may get cut in the near term. But if this is a short recession that'll end in the summer, then the market may be looking past the recession already.

COMMENT

GOOG vs MSFT? The challenge with GOOG is that 40-50% ad spend comes from small businesses. He expects small business will be struggling for revenue for the next few months. He would not be a buyer of GOOG. He does not own MSFT, but would prefer them over GOOG. MSFT has a very successful cloud service and he sees Teams being a good add to their revenue right now.

COMMENT

Holding cash, now what? It is difficult not knowing what the investor's needs are. You really should partner with a professional. Consider taking a wider portfolio approach. Longer term, he likes FB and GOOG. A sector that will benefit over the next decade.

PAST TOP PICK

(A Top Pick Sep 27/19, Down 9%) Still a Top Pick for him. He likes these types of networks that keeps consumers in their "eco-system". It is another way to play AI as well.

BUY

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

TOP PICK

With all the uncertainty in the market, he is a little concerned that advertising revenues may fall for the next while. That said, it is a major driver still in online advertising. Regulatory risk seems to have gone out the window near term. It is hard to punish them right now with all the utility they are bringing to consumers at the moment. Yield 0% (Analysts’ price target is $1570.18)

PAST TOP PICK

(A Top Pick May 23/19, Up 9%) He still loves the company and uses their tools everyday. They will be hit as advertisement hits will likely slow -- think travel ads. You could buy on a dip here.

TOP PICK

Use market dislocations to buy the world's best companies. Good growth rate. Global goliath, not going away. No dividend. (Analysts’ price target is $1623.64)

COMMENT

Higher valuation name with a significant run. In a decline, you buy a portion. Weight for a high valuation stock is typically 1%. Trim back if it gets to 3-4%.

DON'T BUY

There are always rumours about GOOG-Q acquiring TESLA. Don't buy GOOG-Q for this. Buy it for their expertise. There is a lot of money sloshing around in the market. There is nothing technically wrong with Google but he would not buy it because it is not seasonally strong.

PAST TOP PICK

(A Top Pick Feb 13/19, Up 34%) Get their money through online advertising, which is growing. Lots of cash on balance sheet. Valuation high right now, so wait for a pullback.

BUY

Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation. Incredibly well run, cash flow grows rapidly. Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation.

BUY ON WEAKNESS

He holds this and really likes it. Although they missed their last earnings, he is still impressed with their 20% annual growth. He likes the management team and expects to see some external partners join with them. YouTube revenues are now 9 times the original value of the company. They continue to help consumers. His concern is the market overall. He would wait to buy if the market offers the opportunity.

Showing 556 to 570 of 1,082 entries

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Alphabet Inc (GOOG)