Alphabet Inc (GOOG) Buy, Sell or Hold

Alphabet Inc (GOOG)

344.41

+0.73 (0.21%)

as of Sep 18, 2026, 8:00:00 pm Market Open.

1436 watching

TOP PICK

Use market dislocations to buy the world's best companies. Good growth rate. Global goliath, not going away. No dividend. (Analysts’ price target is $1623.64)

COMMENT

Higher valuation name with a significant run. In a decline, you buy a portion. Weight for a high valuation stock is typically 1%. Trim back if it gets to 3-4%.

DON'T BUY

There are always rumours about GOOG-Q acquiring TESLA. Don't buy GOOG-Q for this. Buy it for their expertise. There is a lot of money sloshing around in the market. There is nothing technically wrong with Google but he would not buy it because it is not seasonally strong.

PAST TOP PICK

(A Top Pick Feb 13/19, Up 34%) Get their money through online advertising, which is growing. Lots of cash on balance sheet. Valuation high right now, so wait for a pullback.

BUY

Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation. Incredibly well run, cash flow grows rapidly. Recent numbers were soft. New CEO, greater transparency. You want to own it, as it will benefit from election advertising. Core businesses continue to do well. Hurdles when it comes to regulation.

BUY ON WEAKNESS

He holds this and really likes it. Although they missed their last earnings, he is still impressed with their 20% annual growth. He likes the management team and expects to see some external partners join with them. YouTube revenues are now 9 times the original value of the company. They continue to help consumers. His concern is the market overall. He would wait to buy if the market offers the opportunity.

WAIT

He had trimmed his position a bit. They are almost the utility of the Internet. The long term trends are still very much in place. He likes it as a long term investment. Take a pause and see if we get a market correction and then pick some up.

DON'T BUY

The chart is going up with periods of volatility. It could return to the $1,400 trend line. Don't enter it now. Could be frothy. Wait for earnings.

BUY

Google is still expanding their tech into our daily lives, globally. They have a great growth runway ahead.

BUY ON WEAKNESS

It's had a good run in the past year and likes it. Now, she's waiting for a pullback before adding more. Earnings season is coming, so let's see the results.

STRONG BUY

A super company, a benchmark. It's the dominant search engine. He hopes they will focus more on profits, share buybacks and introduce a dividend. They grow at double-digits relentless. He'll continue to buy even given its remarkable run. He doesn't know how the US government will break up these tech giants.

PAST TOP PICK

(A Top Pick Jan 18/19, Up 30%) Bought it when the market was too cautious. So many reasons to like this: ongoing revenues from Google search; value creation with Maps and Waymo; ad growth; free cash flow is returning. He see 70% EPS growth at 22x PE. This is better than even MSFT.

BUY

It is a very strong business and how could someone disrupt it. Self driving cars will be driven by self-driving adverting data.

TOP PICK

They have truly professional management that grows revenues at 18-20% annual. They are spending $20 billion on research. At 20 times earnings this is a very good long term holding as their projects begin to pay off. Yield 0% (Analysts’ price target is $1453.53)

TOP PICK

Their earnings are growing at 17-18% and the stock price goes up the same amount, there is no bubble or inflation occurring there. (Analysts’ price target is $1453.53)

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Alphabet Inc (GOOG)