Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

350.67

-4.36 (1.23%)

as of Jul 13, 2026, 8:00:00 pm Market Open.

1434 watching

Investor Insights

Jul 13, 2026, 12:00 am

This summary was created by AI, based on 96 opinions in the last 12 months.

Alphabet Inc (GOOG-Q) remains a leading player in the tech industry, with particular strengths in cloud computing and artificial intelligence, notably through its Gemini platform. Experts largely agree that while there were concerns about the potential impact of AI on its core search business, Google's innovative integration of AI has actually strengthened its position. The company's performance has been impressive, consistently beating earnings estimates, reflecting strong growth across its various divisions, including YouTube and Waymo. Analysts note that despite the stock's substantial rise, the valuation remains somewhat mixed, with some indicating it is fairly priced given future growth prospects. Overall, there is optimism surrounding its capabilities in AI and cloud services, though regulatory risks are acknowledged.

Consensus

Buy

Valuation

Fair Value

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Amazn,AMZN

BUY

GOOG vs. BABA He'd go with Google. For Alibaba, gross margins have dropped in half. Challenge is that they want to continue to grow, so they have to subsidize the products they sell. For Google, 85% of revenue is still coming from search, but they're expanding what search means to people. Google is leaps and bounds ahead of Siri.

TOP PICK

It is a great growth stock that can outperform the index over the next 5 years. They are taking a lot of their cash flow and investing on new things. He thinks they could pay a dividend. (Analysts’ price target is $1335.46)

COMMENT

Will it ever stock split? She can't comment on that, but splitting would make this stock more affordable for retailer investors.

BUY

70% of their business is search, but maps are another good revenue source. He thinks that Google should break out and isn't appreciated as a comglomerate, as the sum of its parts. YouTube isn't discussed enough yet has exciting potential. Google needs to tell its story better, beyond the search and phone.

WATCH

We saw a breaking of the trend line. The risk is a lot of what is happening in Europe. It is a great, well run company, but now it has reached far too high. This is not a good time to get into it. Wait for the $1000 level.

BUY ON WEAKNESS

Is it too late? He would add to it on dips. We are getting into the law of big numbers where it is difficult to keep growing at the same rate. They also got hit with some big fines. Buy part of your position on weakness and see what happens.

COMMENT

FANGs? None in the FANG space are good value right now. Amazon has a floor at $1650 and ceiling at $2125 -- with PE ratio of 60. Facebook has given a short term buy signal -- technical support around $187-$189 with 20-25% upside. Nvidia has hit close to full value near $180 -- he might be taking profit on this one soon. Apple had a lousy quarter, but it still beat earnings expectations. He would not touch it here. Google hit resistance the other day -- too expensive as well. Netflix has been up against resistance and unless it can break through he would not touch it. He would only consider Facebook and Amazon as holds or weak buys.

TOP PICK

They printed 70% sales growth rate. Worst in 12 quarters. People that are selling are missing the opportunity. Ongoing ways to monetize on search. Growth on cloud business. Modeling 20% growth on a P/E of 21 2020. Very much maybe going to change our lives. (Analysts’ price target is $1336.17)

TOP PICK

Big data alone will represent 30% of all data stored in data centers and Google is the leader here. Decently price with a PEG ratio of 1.61. They have great non-advertising revenues streams. A gem. 5.5% position in their portfolio. (Analysts’ price target is $1368.82)

PAST TOP PICK

(A Top Pick Apr 16/18, Up 15%) No dividend. It's all about online advertising which is a secular growth area with room to grow. They are the leading search engine. Also, they'll earn through YouTube, Waymo and a new online gaming platform to be streamed off the cloud. trades at 25X forward earnings. Has $10/share in cash, so good cash flow. They've been growing their topline for 36 straight quarters at 20%. Future possible regulation is its greatest risk, though.

BUY

It bottomed with the market in December and has since seen higher highs and lows. Will test $1,300 and will break out to new all-time highs. A winner.

TOP PICK

In this new economy we have never seen companies like this and FB-Q. Little cost base and it all flows through to the bottom line. The growth is going to be very good for some time with assets like YouTube and so on. (Analysts’ price target is $1348.57)

PAST TOP PICK

(A Top Pick Aug 29/18, Down 3%) A core holding for him. Doesn't trade it around much. One of the best companies for a secular trend of digital advertising. Also has a lot of non-advertising revenue streams. Price target is $1350. PEG ratio of 1.6. Not that expensive.

BUY

He's long owned this. One of the world's best companies, but the only worry is their massive size. What can they do now to move the needle? Meanwhile, they're printing money through Google search. He sees 15-20% growth in the next few years, though they will have to innovate down the line.

BUY

They were quite overbought last year. But Google does this throughout its history: sideways-up-sidways-up. This is a great long-term, 10-year buy-and-hold stock.

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Alphabet Inc (GOOG)