Alphabet Inc (GOOG) Buy, Sell or Hold

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Alphabet Inc (GOOG)

356.65

+22.97 (6.88%)

as of Jul 31, 2026, 8:00:00 pm Market Open.

1435 watching

Investor Insights

Aug 2, 2026, 12:00 am

This summary was created by AI, based on 93 opinions in the last 12 months.

Experts have shown a varied but generally positive outlook for Alphabet Inc. (GOOG), emphasizing its advancements in AI, particularly with its Gemini platform, which they believe has positioned the company favorably in the tech landscape. Despite a recent negative cash flow and some concerns regarding valuation, many analysts note the impressive earnings and revenue beats, highlighting robust growth in the cloud and ad sectors. The consensus leans toward a belief that GOOG will remain a key player in both AI and digital advertising, with significant potential for future value creation. Regulatory scrutiny and market competition are acknowledged as risks, yet many maintain that GOOG's extensive user base and diversified business model provide it with a strong moat. Overall, analysts recommend holding the stock, with some advocating for patience and waiting for a potential pullback to maximize investment returns.

Consensus

Buy

Valuation

Fair Value

Similar

AMZN,AMZN

HOLD

You need to be in it for the long term. He would be holding it right now. You see all the advertisements on Google. Their cloud platform is not as strong as the other two, however. They have exposure to self driving cars and some healthcare exposure.

COMMENT

Pending investigation? The likely regulation of privacy concerns is impacting this space, led by Facebook. This has been coming for a while and it may likely continue to dog these stocks, especially if this becomes politicized. If President Trump decides to make an issue of this, it could become real trouble. He would back away if this is the direction things go. Be very careful. He loves the company and they are doing things correctly. It is just not clear to him if this is the time to reenter.

PARTIAL SELL

If you own it, definitely take money off. The US has a way of breaking up anything that has more power than the government. After the .com bubble burst, that was the time to find the Googles of the world.

TOP PICK

He likes the massive research spending. They are very secretive on what they spend money on, but we have heard of other bets. They are in very diverse areas. It is not expensive. He is looking at $54 in growth this year. They are growing near 20% per year. (Analysts’ price target is $1333.74)

WAIT

It is a fine company. It is on his watch list. He does not own it because of his concern with regulatory issues. They have so much share of search that it attracts the attention of regulators. He anticipates the separation of YouTube from Google Search and that would not be good. Wait for some clarity from regulators.

BUY

GOOG vs. BABA He'd go with Google. For Alibaba, gross margins have dropped in half. Challenge is that they want to continue to grow, so they have to subsidize the products they sell. For Google, 85% of revenue is still coming from search, but they're expanding what search means to people. Google is leaps and bounds ahead of Siri.

TOP PICK

It is a great growth stock that can outperform the index over the next 5 years. They are taking a lot of their cash flow and investing on new things. He thinks they could pay a dividend. (Analysts’ price target is $1335.46)

COMMENT

Will it ever stock split? She can't comment on that, but splitting would make this stock more affordable for retailer investors.

BUY

70% of their business is search, but maps are another good revenue source. He thinks that Google should break out and isn't appreciated as a comglomerate, as the sum of its parts. YouTube isn't discussed enough yet has exciting potential. Google needs to tell its story better, beyond the search and phone.

WATCH

We saw a breaking of the trend line. The risk is a lot of what is happening in Europe. It is a great, well run company, but now it has reached far too high. This is not a good time to get into it. Wait for the $1000 level.

BUY ON WEAKNESS

Is it too late? He would add to it on dips. We are getting into the law of big numbers where it is difficult to keep growing at the same rate. They also got hit with some big fines. Buy part of your position on weakness and see what happens.

COMMENT

FANGs? None in the FANG space are good value right now. Amazon has a floor at $1650 and ceiling at $2125 -- with PE ratio of 60. Facebook has given a short term buy signal -- technical support around $187-$189 with 20-25% upside. Nvidia has hit close to full value near $180 -- he might be taking profit on this one soon. Apple had a lousy quarter, but it still beat earnings expectations. He would not touch it here. Google hit resistance the other day -- too expensive as well. Netflix has been up against resistance and unless it can break through he would not touch it. He would only consider Facebook and Amazon as holds or weak buys.

TOP PICK

They printed 70% sales growth rate. Worst in 12 quarters. People that are selling are missing the opportunity. Ongoing ways to monetize on search. Growth on cloud business. Modeling 20% growth on a P/E of 21 2020. Very much maybe going to change our lives. (Analysts’ price target is $1336.17)

TOP PICK

Big data alone will represent 30% of all data stored in data centers and Google is the leader here. Decently price with a PEG ratio of 1.61. They have great non-advertising revenues streams. A gem. 5.5% position in their portfolio. (Analysts’ price target is $1368.82)

PAST TOP PICK

(A Top Pick Apr 16/18, Up 15%) No dividend. It's all about online advertising which is a secular growth area with room to grow. They are the leading search engine. Also, they'll earn through YouTube, Waymo and a new online gaming platform to be streamed off the cloud. trades at 25X forward earnings. Has $10/share in cash, so good cash flow. They've been growing their topline for 36 straight quarters at 20%. Future possible regulation is its greatest risk, though.

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Alphabet Inc (GOOG)