TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

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Consensus
Cautious
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Valuation
Overvalued
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OTEX
COMMENT

When John Chen came on he felt they had a good jockey. He has a lot of insight into the industry. The company has a lot of value. They still have huge, huge revenues. Thinks this could go up quite a bit. When a well known company like this has takeover rumours, it can move very, very quickly up, and potentially down.

DON'T BUY

His view on this is that it is a bit of a broken story, so he wouldn’t put his money at risk where it might not work. He is not aware of any tech company that has ultimately turned around very, very successfully and gone on to become something else, especially a single product story.

DON'T BUY

It is hard to see where it will go from here. It is a difficult environment. He thinks it would work better if Amazon bought them out. He is not sure BB-T will be around in a year.

DON'T BUY

They still have negative earnings, so it can’t be in his portfolio with negative earnings. He doesn’t see this turning in their favour. This is not a stock that he would own at this point.

COMMENT

The trend is still to the upside. It is below its 20 day moving average, so it is a mixed technical picture.

DON'T BUY

For a long time this has been extremely speculative, and too speculative for him. The future is uncertain. Anybody buying the stock is betting on the fact that they will be able to turn things around. He doesn’t feel there is enough evidence or data to make an educated decision on whether this company will turn it around or not. There are easier ways to pick your way through the market.

COMMENT

This is a company that has surprised to the upside in 4 of the last 5 quarters. That doesn’t mean they are profitable yet, but they certainly appear to be making a turn. Looking at the analysts’ consensus on the stock, it is still not a really loved stock. If you saw them produce some positive numbers and the analysts all revised up at the same time, the stock could have a bit of a move.

COMMENT

CEO has done a masterful job of trying to figure out where the company wants to be in its next life, but just too much of a punt at this point in time. Taking their core competencies, the brand, their technological advantage around security, they are in the midst of a transformation.

PAST TOP PICK

(Top Pick Jan 14/14, Up 37.80%) Likes what he sees. Loves turn around stories. It was a ‘coming out of the blue’ strategy.

COMMENT

This is on a nice comeback trail. The stock has come up since John Chen took over about a year ago. He has done a lot of right things, including cutting costs to get to cash flow breakeven and narrowed the focus of the company to enterprise business users as well as software. A lot of things are taking shape, so he really likes the prospects however, the current stock price cannot be justified based on the short-term earnings. It has a lot of challenges because of the very small market share as well as continuing to lose service revenue which is high margin. You have to make a bit of a bet on this, but he thinks John Chen will be successful. It won’t be quick and easy.

BUY

The more things go on, the more he likes the stock. John Chen has lucked into other potential big winners. All of this Internet security stuff, such as Sony officers and Directors being told to use Blackberry only, that is advertising that you can’t buy. The security of the blackberry system is such that he suspects there will be a lot more of this. This is now a very, very interesting stock. He has an immediate target of $15 short-term, but followed by much higher targets.

COMMENT

Not a technologist, so can’t predict what a company like this is going to be doing in 5-10 years from now. Too difficult for him to wrap his head around as to what is going to happen down the road. He just doesn’t look at this name because of the nature of it.

HOLD

Stock is holding in nicely at around the $11 level. It is clearly business oriented and security oriented. Likes John Chen and thinks he is very impressive. He knows what to do. Handhelds is not a good area, but they are steering towards software.

DON'T BUY

Likes what management has done, but doesn’t like the sector in general. There is a lot of competition, especially from the Chinese manufacturers of hand sets. This company has done very well at turning itself around, but because of the sector and that he thinks margins are coming down, he would not be in this at this time.

PAST TOP PICK

(A Top Pick Jan 14/14. Up 33.24%.) This company was down and out, but what he saw and still sees is that you are literally buying a software company, not a device company. He was buying it at Book or a little under Book, which is impossible to do anywhere in this market. Will hold this for 3-5 years and see what happens. There is a lot more gain to be had.

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