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TSE:BB

BlackBerry (BB.TO)

11.34
-0.64 (5.30%)
as of Aug 28, 2026, 7:53:49 pm Market Open.
580 watching
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Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 18 opinions in the last 12 months.

BlackBerry (BB-T) is undergoing a transformation from a phone maker to a software-focused company, particularly in the automotive sector with its QNX operating system and cybersecurity offerings. While recent performance has shown improvements, with revenue growth and increased guidance, experts remain mixed on the stock's future potential. Some analysts highlight the company’s niche in high-end encryption and automotive software applications, while others are cautious about its valuation and long-term growth prospects. Overall, there is a sense of volatility with the stock, along with concerns regarding its economic moat and sustainability of growth, leading to a general wariness despite some positive trends. A few experts see potential for continued growth if the company can maintain recent momentum and deliver consistent results.

consensus icon
Consensus
Mixed
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Valuation
Overvalued
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OTEX
BUY

Don’t make it a big part of your portfolio. He is a large shareholder and he also owns the debt. He is confident in the turnaround and that they will leverage the assets. They should turn a profit next year.

BUY

Starting to see a real turnaround. Today is their big day with the rollout of their new Passport. Likes the company from both a fundamental standpoint, where the numbers are improving, as well as from a technical standpoint, looking at the supply/demand where demand is in control of that picture. They may never be at the stage they were before, but they can certainly grow their business from here. As they reinvent themselves and take that in new directions, they’ll really start to gain market share back.

BUY

They can certainly compete in the business side. They have a strong franchise and some good leverage with people in that area. The issue is only if they can leverage their existing franchise.

DON'T BUY

This is a non-story. It is speculative. He is attracted to turn-arounds, but not like this. Prefers AAPL-O.

COMMENT

Loves this company. Bought this when it came down to the $7 range. Doesn’t have a model price. They will be launching a new phone this fall and he thinks security will be one of the main issues going forward.

DON'T BUY

This company has gone through a significant change in their business. They are really trying to make money on their enterprise system. He thinks there is a fair bit of risk in the business so he would prefer others.

HOLD

The key in this case is the horse and the jockey. He likes John Cheng, who has a good track record. This is going to be a long haul. There are very few companies that have more noise about them. His Initial Sell Target price is close to $18. If they start to really turn around, he can see the company going far further than $18. They still have lots of difficulties. Management have announced the end of layoffs and are now looking at potentially hiring. That is a major curve in the cycle for him, so he is happy to hold it. When a company like this turns, it can turn fast and can really rocket.

TOP PICK

Speculative. The stock has held relatively well. He is particularly fascinated by Mr. Chen. He goes in directions that will work. They still possess certain supremacy in the area of security. The consumer space is lost. BB has moved on now. Losses are falling. It now just seems to make sense.

SELL

(Market Call Minute) The easy stuff has been done – the cost cutting. We would actually have to see some execution.

DON'T BUY

CEO is a very, very strong operator. He has an enormous job to do. On a near-term basis, this is not that attractive to him.

BUY

To him, this is an under owned stock. Fairly disliked. When you get a stock like that which doesn’t make new lows, and actually has a series of higher lows, this could be acquired in here.

DON'T BUY

The restructuring is pretty much over and they are going to return to growth. It has always been about BBM with Blackberry. He doesn’t think it is time to buy the stock at all.

BUY

Likes this. Volatile, but has a lot of low hanging fruit. There are metric valuations that can be improved upon. It’s not going to be in the handset business, but more in software on the security side. New CEO is reinventing the company. There is still a massive Short position in the US, which is going to have to be covered at some point.

COMMENT

He finds this one too difficult to value. When you buy, you can get some kind of announcement out of left field. He sees the NAV as anywhere from $12-$15. You could get one of those numbers if you broke up the company, but if you don’t, an ongoing trading range is lower than the present price.

COMMENT

Short? Maybe not a bad idea. Chart indicates it is targeting at around $8. If you are so inclined, and a speculator, it might not be a bad Short. You certainly wouldn’t want to be Long the way it is looking right now.

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