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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

13.08
-1.32 (9.17%)
as of Jun 5, 2026, 8:00:00 pm Market Open.
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star iconJun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has undergone a significant transformation from its origins as a phone maker to a player focused on software, particularly in the automotive and cybersecurity sectors. Analysts praise its recent revenue growth, especially in car security software, which is being embedded in a substantial number of vehicles globally. Despite a positive technical trading situation, some experts express caution, noting its status as a once-fallen champion with expectations that growth will stabilize. There is a sense that although the stock has shown impressive gains and optimistic projections, it remains volatile and should be approached with caution, with suggestions for either profit-taking or close monitoring for further developments. The company has solid products but is not seen as a dynamic growth opportunity by all experts.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
WATCH

BlackBerry(BB.TO)

Feb 20, 2019
He supports what management is doing to shift focus into encryption and the auto market. Margins are going up. It is still a 3-5 year process. A decent little company -- not his favorite tech stock.
Photo of Peter HodsonPeter Hodson
No
Unlock Rating
$11.20

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Feb 14, 2019
They have been in a multiyear transition. He has never believed they could right the ship. He is short. They have a good balance sheet but are having a tough time. Negative return on equity.
Photo of Jason MannJason Mann
Owned
Unlock Rating
$11.30

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 13, 2019
There'll always be competition in the tech world, including tech security where BB is moving into. But the issue with BB--the CEO has done a great job moving the company in a new direction--is whether they execute. It takes time to see this move come to fruition. The CEO has executed well. It's hard to tell their future, but it's certainly on this new trend.
Photo of Paul Harris, CFAPaul Harris, CFAUnlock Rating
$11.23

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 11, 2019
They have hope for a bunch of new products. There is heavy competition with slow growth. He prefers OTEX-T, FB-Q, or GOOGL-Q.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$10.88

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
RISKY

BlackBerry(BB.TO)

Jan 24, 2019

This is an aggressive trade. He thinks it might be worth $17 in the near future. (Analysts’ price target is $12.85)

Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$10.37

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Jan 11, 2019
He has never owned it. They changed the business so much and he wonders if they can turn this into a turnaround story. He is cautious.
Photo of Fabrice TaylorFabrice Taylor
No
Unlock Rating
$10.05

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 10, 2019

It has transitioned out of hardware into software. They have a lot of cash and they make software acquisitions. There is not enough visibility in their top line growth yet.

Photo of Christine PooleChristine Poole
No
Unlock Rating
$9.96

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 03, 2019
This is an interesting name in that it is a bit of a US darling. There is not a lot of Canadian fund managers that own BB-T. The Americans think of it as a play on technology in the automobile. QNX is going to be THE solution in terms of security. If that does not work out, they will probably be acquired.
Photo of Lyle SteinLyle SteinUnlock Rating
$9.29

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Dec 27, 2018
They've done a great job transitioning into car software. It's still in turnaround and the stock is a little expensive. BB is getting there and doing well, but there's still a lot of work ahead. Too early to tell.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$9.59

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 24, 2018
He has faith in John Chen because Mr. Chen has done turnarounds before. The reason BB-T came down so far is due to the market. When the market turns, this stock can turn around more quickly and move up by leaps and bounds. It has debt but have deep pockets.
Photo of Benj GallanderBenj Gallander
Owned
Unlock Rating
$9.16

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 11, 2018
The CEO has made good moves, but he hasn't said how he'll grow their topline. Also a general pullback in U.S. tech means better stocks to buy elsewhere, stocks that boast better growth.
Photo of Christine PooleChristine Poole
No
Unlock Rating
$10.52

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 07, 2018
He has been waiting for improvements and the earnings have still not improved. Technically it has failed support and now he looks for $9 soon.
Photo of Ross HealyRoss Healy
No
Unlock Rating
$10.65

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
WAIT

BlackBerry(BB.TO)

Nov 26, 2018
He can not endorse this company right now. It looks like a good company but does not see a lot of financial disclosure regarding their recent acquisition. It does seem to make strategic sense. He has to wait to see what happens.
Photo of Matt KacurMatt Kacur
No
Unlock Rating
$11.79

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Nov 20, 2018
John Chen is making a big move to take BB into the cybersecurity space. During this pulback, he'd rather look at other tech names--or not buy any tech at all.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
No
Unlock Rating
$11.53

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
BUY

BlackBerry(BB.TO)

Nov 16, 2018
It’s wait-and-see. It’s a different company than it was. What they do now is great, and the stock is acting well. Stock is cheap now, he’d buy it.
Photo of Elliott FishmanElliott FishmanUnlock Rating
$11.82

Stock price when the opinion was issued

$13.08

As of Jun 05, 2026. Market Open.

electricalelectronic
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