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BlackBerry (BB.TO)

TSE:BB

BlackBerry (BB.TO)

12.40
-0.20 (1.59%)
as of Jul 20, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJul 20, 2026, 12:00 am

This summary was created by AI, based on 16 opinions in the last 12 months.

BlackBerry, once a major player in the phone market, has undergone a transformation into a software-centric company focusing on cybersecurity and automotive technology. Experts note that the QNX operating system plays a significant role in its growth strategy, being embedded in millions of vehicles globally. Recent financial results have been strong, with increased guidance indicating potential for accelerated growth. However, there are concerns regarding its valuation, with many analysts suggesting the stock appears overvalued given its single-digit growth rates and fluctuating performance. Volatility is a recurring theme among reviewers, and while some see potential, they urge caution and recommend profit-taking due to the stock's elevated price levels.

consensus icon
Consensus
Cautious
valuation icon
Valuation
Overvalued
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Similar
OTEX
WATCH

BlackBerry(BB.TO)

Mar 11, 2019

This is a company where the valuation is still quite high based on a turnaround. The problem is that their technologies are still quite early stage. (Analysts' price target: US$9.65)

Photo of Teal LindeTeal LindeUnlock Rating
$12.41

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Mar 11, 2019
They should change their name. He likes what they're doing. It's holding at its current resistence level. It's range-bound and the stock needs to show him that it can break out.
Photo of Elliott FishmanElliott FishmanUnlock Rating
$12.41

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Mar 07, 2019
He follows it. They've been doing quite well, having transitioned to software where they are doing well. Hold or buy on dips.
Photo of David CockfieldDavid Cockfield
No
Unlock Rating
$12.16

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

BlackBerry(BB.TO)

Mar 04, 2019
He did own it and took profits. Buy this in the low-$8's. ($8.74 today) Investors love it for its IP and their interest in self-driving cars.
Photo of Kim BoltonKim Bolton
No
Unlock Rating
$11.64

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Feb 20, 2019
He supports what management is doing to shift focus into encryption and the auto market. Margins are going up. It is still a 3-5 year process. A decent little company -- not his favorite tech stock.
Photo of Peter HodsonPeter Hodson
No
Unlock Rating
$11.20

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
SELL

BlackBerry(BB.TO)

Feb 14, 2019
They have been in a multiyear transition. He has never believed they could right the ship. He is short. They have a good balance sheet but are having a tough time. Negative return on equity.
Photo of Jason MannJason Mann
Owned
Unlock Rating
$11.30

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Feb 13, 2019
There'll always be competition in the tech world, including tech security where BB is moving into. But the issue with BB--the CEO has done a great job moving the company in a new direction--is whether they execute. It takes time to see this move come to fruition. The CEO has executed well. It's hard to tell their future, but it's certainly on this new trend.
Photo of Paul Harris, CFAPaul Harris, CFAUnlock Rating
$11.23

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Feb 11, 2019
They have hope for a bunch of new products. There is heavy competition with slow growth. He prefers OTEX-T, FB-Q, or GOOGL-Q.
Photo of Bruce MurrayBruce Murray
No
Unlock Rating
$10.88

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
RISKY

BlackBerry(BB.TO)

Jan 24, 2019

This is an aggressive trade. He thinks it might be worth $17 in the near future. (Analysts’ price target is $12.85)

Photo of Keith RichardsKeith Richards
Owned
Unlock Rating
$10.37

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
WATCH

BlackBerry(BB.TO)

Jan 11, 2019
He has never owned it. They changed the business so much and he wonders if they can turn this into a turnaround story. He is cautious.
Photo of Fabrice TaylorFabrice Taylor
No
Unlock Rating
$10.05

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Jan 10, 2019

It has transitioned out of hardware into software. They have a lot of cash and they make software acquisitions. There is not enough visibility in their top line growth yet.

Photo of Christine PooleChristine Poole
No
Unlock Rating
$9.96

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Jan 03, 2019
This is an interesting name in that it is a bit of a US darling. There is not a lot of Canadian fund managers that own BB-T. The Americans think of it as a play on technology in the automobile. QNX is going to be THE solution in terms of security. If that does not work out, they will probably be acquired.
Photo of Lyle SteinLyle SteinUnlock Rating
$9.29

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
COMMENT

BlackBerry(BB.TO)

Dec 27, 2018
They've done a great job transitioning into car software. It's still in turnaround and the stock is a little expensive. BB is getting there and doing well, but there's still a lot of work ahead. Too early to tell.
Photo of Jamie Murray Jamie Murray
No
Unlock Rating
$9.59

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
HOLD

BlackBerry(BB.TO)

Dec 24, 2018
He has faith in John Chen because Mr. Chen has done turnarounds before. The reason BB-T came down so far is due to the market. When the market turns, this stock can turn around more quickly and move up by leaps and bounds. It has debt but have deep pockets.
Photo of Benj GallanderBenj Gallander
Owned
Unlock Rating
$9.16

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
DON'T BUY

BlackBerry(BB.TO)

Dec 11, 2018
The CEO has made good moves, but he hasn't said how he'll grow their topline. Also a general pullback in U.S. tech means better stocks to buy elsewhere, stocks that boast better growth.
Photo of Christine PooleChristine Poole
No
Unlock Rating
$10.52

Stock price when the opinion was issued

$12.40

As of Jul 20, 2026. Market Open.

electricalelectronic
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