TSE:BB

BlackBerry (BB.TO)

16.13
+1.51 (10.33%)
as of Jun 26, 2026, 8:00:00 pm Market Open.
580 watching
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Investor Insights
star iconJun 26, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

BlackBerry (BB-T) has shown a notable transformation from its origins as a phone manufacturer to a software-focused company, particularly in the automotive sector. Experts cite the company’s advancements in embedded auto software and cybersecurity as key drivers behind its recent growth. The stock has seen a significant surge in value, marking a 52-week high, with analysts highlighting improvements in revenue, margins, and cash flow. However, concerns remain regarding its status as a 'fallen champion' and the sustainability of its growth trajectory. While some view it as a speculative play with potential upside, others suggest taking profits or being cautious before committing further, due to its mixed fundamentals and the volatility of its stock performance.

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Consensus
Mixed
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Valuation
Fair Value
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OTEX
BUY
It’s wait-and-see. It’s a different company than it was. What they do now is great, and the stock is acting well. Stock is cheap now, he’d buy it.
WATCH
He bought it a couple of years ago and took profit. They have since found it would be dead money investing in this right now. Their product development is stagnant. However at this price level, he would look at it again.
DON'T BUY

It's got to catch up to its valuation. They've migrated from a hardware to software business fantastically. But the new business takes longer to grow. Problem was that this stock got ahead of the fundementals. Down the road, this could get sorted out, but not now.

WAIT

This has been range bound. He has an underweight position on this stock. This is very volatile. If it moves out of this range, it could have a lot of upside. He is confident that it will break out.

RISKY

Moving from device to software producer. Has a problem when companies are in transition. Stock has pulled back, to a pretty compelling level. Not a bad place to add. (Analysts’ price target is $15.17.)

COMMENT

CEO Chen has done a great job in turning this company around or at least halting its decline. He's transitioned BB from handsets into software, especially among the carmakers (self-driving cars). Is this big enough though? Trading at very high multiples, 3x book. It's unlikely to offer big earnings for several years. BB is more attractive to growth than value investors.

COMMENT

A real success story. Most thought it was dead in the water, now poised to benefit from Chen’s management. Someone might take a run at it for its patents. Still speculative. Tough business. Sees it as surviving and doing better. May have a tougher time in a recession.

PAST TOP PICK

(A Top Pick Sep 26/17, Up 13%) He still likes it. They have a lot of debt but a lot of cash in the bank. This is a good long term play. He does not like John Chen's pay package. But he is happy to hold it.

DON'T BUY

He recommended it when it traded for its cash value. It tripled after that. He has been waiting for current management to produce earnings. There are lots of promises. It should have potential with self driving cars. He threw in the towel and gave up on it.

WATCH

It is very speculative. It is difficult to make a decision based on fundamentals because it is still changing.

HOLD

The $13 area is key technical support going back to 2015. He would prefer Fairfax Financial, who has a significant holding in BB-T. (Analysts’ price target is $11.49 US)

COMMENT

Thinks it has turned the corner. Cash in the bank, but still a speculative stock. Changed entire structure, and now into apps and software, quite successfully. Could still be taken out when market believes that Blackberry is a survivor. Headed for higher earnings. Much more conservative asset now than 6-12 months ago.

DON'T BUY

He thinks there are much better choices than this. It is an encryption software company that has done a good job to extend its product life. He would rather own Apple, Adobe or others.

BUY

He bought in over $10, but did well. He does not like the pay package for the CEO. Numbers are coming out tomorrow.

PAST TOP PICK

(A Top Pick April 2/18 Up 15%) It is a high volatility holding. He thinks it will return to $17-$18, where he would sell it, after having bought it on a trend line low.

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