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NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

266.43
+10.17 (3.97%)
as of Aug 28, 2026, 8:00:00 pm Market Open.
1603 watching
0
Investor Insights
star iconAug 28, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) continues to be a dominant force in e-commerce and cloud services, particularly through its AWS segment, which showcases impressive growth rates and profitability. Experts highlight Amazon's strategic investments in AI, data centers, and logistics as pivotal for future expansion, despite concerns over significant capital expenditures. Analysts note a shift in focus from merely e-commerce towards a hybrid model incorporating cloud technology, AI, and advertising services, positioning Amazon as a key player in the tech landscape. Additionally, while some view the valuation as fair given the growth prospects, others caution against potential short-term challenges, emphasizing the necessity for Amazon to demonstrate returns on its high levels of spending. Overall, the consensus leans towards a positive long-term outlook, driven by innovation and scalable infrastructure.

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Consensus
Buy
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Valuation
Fair Value
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BUY

Expectations are high, but their report next week will win: North American retail margins could return to around 5%, AWS will meet numbers and their logistics is taking market share and has synergy. Would definitely buy more if shares fall.

BUY
Only recently starting to make new all-time highs. A forgotten name among the Mag 7s?

Reacted proactively to Temu moving up the chain. Going to start offering a direct relationship, with a 9-11 day timeframe. If you have Prime, you can get your parcel in a day or two. Where you have to be for the bulletproof e-commerce story.

He's constructive on it. Profit-drivers are finally hitting. Remember that it's really 2 big pieces stapled together. AWS was going through cloud-optimization headwinds, but now moving to the other side of that. And e-commerce retail, where it's really starting to hit it off the wall. Excited about both parts. Range-bound over the last several years, but going to start seeing more of an upward trajectory.

HOLD

Does not own shares. Very strong business with eCommerce business and cloud computing service. Very hard to purchase at a reasonable price. A strong company, but sees better opportunity elsewhere. Shift from bricks and mortar - good for business. 

TOP PICK
Up 38% over the past 52 weeks.

Reported record Prime Day sales. Seeing a rotation out of some of the Magnificent 7, but that's just day-to-day noise. Do you think AMZN will be selling more or fewer products to your house in the future? Probably more. No dividend.

Likes the fixed-cost structure, amazing operating leverage, an inflection in margins in US and international retail. Cloud growth, tremendous advertising business. So many tailwinds. Valuation of 21x EBITDA quite inexpensive. Expects double-digit earnings growth for many years to come. Of all the Mag 7's, in the best position for growth going forward.

(Analysts’ price target is $222.53)
TOP PICK

They've rebounded from overbuilding fulfillment cetnres during Covid and now their e-commerce business is doing very well. AWS also doing well. They have a new AI offering. Earnings are rising faster than the stock price, so its PE is actually declining. They have their fingers in many pies.

(Analysts’ price target is $222.45)
BUY

Even if the FTC broke this into pieces, he would still own this, which is a major holding for him.

BUY

He bought it in recent months. Strong fundamentals. He can live with 34x forward PE. It's now one of his biggest holdings.

BUY

Is hitting another high today. The CEOs cost-cutting in previous quarters is now bearing fruit in 4 straight quarters of revenue growth. It wasn't hard to see that coming. $240 is a reasonable price target. Watch what happens to them applying AI to their AWS, because that will raise shares to that target.

BUY ON WEAKNESS
All-time high, 7% above peak in 2021.

Great company. Expensive for a reason. Can't argue with the trend. The business has a lot going on, not just one thing. A bit overvalued. Buy it if it pulls back to trendline.

HOLD
Fresh all-time highs recently.

Can be a core in almost any portfolio. Technically, broke through resistance; that should now be the floor, and stock should continue to appreciate. Good name, in all the right places, stick with it. Perhaps 20% upside from now.

BUY

Very strong business. Good for long term investors interested in tech space. Ability to generate cash continues to increase. A.I. trend will also benefit the company. High stock price valuation not a concern - lower than it has been historically. 

BUY

Amazon sells anything that you can go from a CVS or Walgreens cheaper and will deliver it on the same or next day. Shares hit a new 52-week high today.

TOP PICK

Excellent company with very high margins. Earnings expected to rise. Seeing value even at the current price. AWS, cloud computing & A.I. tech very strong. Very good for long term shareholders. 

PAST TOP PICK
(A Top Pick Jun 21/23, Up 48%)

Turnaround by new CEO. Expects $50B free cashflow in 2024, could be used to pay down debt and start a dividend. An AI play. One of the top providers of cloud data storage. Improved retail margins. Continuing to win e-commerce market share.

PARTIAL SELL

Is taking profits to buy Apple. 

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