NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

245.34
-1.70 (0.69%)
as of Jul 10, 2026, 8:00:00 pm Market Open.
1599 watching
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Investor Insights
star iconJul 12, 2026, 12:00 am

This summary was created by AI, based on 84 opinions in the last 12 months.

Amazon.com, Inc. continues to be a topic of discussion among experts, with many highlighting its strong growth potential driven primarily by its AWS cloud services and increasing investments in artificial intelligence. While the retail segment showcases solid earnings, concerns regarding capital expenditures and competition in the AI space have contributed to a mixed sentiment. Analysts note Amazon's impressive performance in recent quarters, particularly its ability to exceed earnings expectations and its growing advertising business. Some experts mention the need for careful monitoring of stock movements and market conditions, suggesting that investors should approach with a long-term view while considering the valuation dynamics influenced by ongoing growth strategies.

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Consensus
Hold
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Valuation
Fair Value
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BUY ON WEAKNESS

Under the new CEO, their operating margins have been growing like crazy. AWS margins are 35% and this has been re-accelerating. E-commerce and ad business and topline all had slight misses. But EPS growth is still trending higher. This is a buying opportunity.

BUY
Reported and shares are sliding

Amazon and Facebook will see monetization of AI in ad spending. Amazon's operating cash flow was up 75% while free cash flow was $8 billion in 2023. This is a cash machine. It's an interesting to get into now; the market is totally misreading their report of last night. Retail numbers don't matter for Amazon.

DON'T BUY

Their report disappointed in saying that they will need to spend more and will take a lot longer to monetize AI.

BUY

He loves companies that spend on the future AND have positive cash flow. They report next week.

BUY

He expects them to guide higher. Thinks AWS is doing great. They report next week. The GDP print shows that the consumer is still spending.

BUY

Expectations are high, but their report next week will win: North American retail margins could return to around 5%, AWS will meet numbers and their logistics is taking market share and has synergy. Would definitely buy more if shares fall.

BUY
Only recently starting to make new all-time highs. A forgotten name among the Mag 7s?

Reacted proactively to Temu moving up the chain. Going to start offering a direct relationship, with a 9-11 day timeframe. If you have Prime, you can get your parcel in a day or two. Where you have to be for the bulletproof e-commerce story.

He's constructive on it. Profit-drivers are finally hitting. Remember that it's really 2 big pieces stapled together. AWS was going through cloud-optimization headwinds, but now moving to the other side of that. And e-commerce retail, where it's really starting to hit it off the wall. Excited about both parts. Range-bound over the last several years, but going to start seeing more of an upward trajectory.

HOLD

Does not own shares. Very strong business with eCommerce business and cloud computing service. Very hard to purchase at a reasonable price. A strong company, but sees better opportunity elsewhere. Shift from bricks and mortar - good for business. 

TOP PICK
Up 38% over the past 52 weeks.

Reported record Prime Day sales. Seeing a rotation out of some of the Magnificent 7, but that's just day-to-day noise. Do you think AMZN will be selling more or fewer products to your house in the future? Probably more. No dividend.

Likes the fixed-cost structure, amazing operating leverage, an inflection in margins in US and international retail. Cloud growth, tremendous advertising business. So many tailwinds. Valuation of 21x EBITDA quite inexpensive. Expects double-digit earnings growth for many years to come. Of all the Mag 7's, in the best position for growth going forward.

(Analysts’ price target is $222.53)
TOP PICK

They've rebounded from overbuilding fulfillment cetnres during Covid and now their e-commerce business is doing very well. AWS also doing well. They have a new AI offering. Earnings are rising faster than the stock price, so its PE is actually declining. They have their fingers in many pies.

(Analysts’ price target is $222.45)
BUY

Even if the FTC broke this into pieces, he would still own this, which is a major holding for him.

BUY

He bought it in recent months. Strong fundamentals. He can live with 34x forward PE. It's now one of his biggest holdings.

BUY

Is hitting another high today. The CEOs cost-cutting in previous quarters is now bearing fruit in 4 straight quarters of revenue growth. It wasn't hard to see that coming. $240 is a reasonable price target. Watch what happens to them applying AI to their AWS, because that will raise shares to that target.

BUY ON WEAKNESS
All-time high, 7% above peak in 2021.

Great company. Expensive for a reason. Can't argue with the trend. The business has a lot going on, not just one thing. A bit overvalued. Buy it if it pulls back to trendline.

HOLD
Fresh all-time highs recently.

Can be a core in almost any portfolio. Technically, broke through resistance; that should now be the floor, and stock should continue to appreciate. Good name, in all the right places, stick with it. Perhaps 20% upside from now.

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