NASDAQ:AMZN

Amazon.com, Inc. (AMZN)

272.26
-0.39 (0.14%)
as of Aug 6, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconAug 6, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Amazon.com, Inc. (AMZN) is viewed as a key player in both e-commerce and cloud services, particularly through its AWS division, which continues to show strong growth despite competition. Recent investments in AI have raised concerns among some analysts regarding cash flow and return on investment, yet many believe these expenditures will pay off over the long term. The retail segment is also gathering momentum, and while AWS recently experienced some growth deceleration, it remains a primary earnings driver. Overall, experts emphasize the company's robust fundamentals and significant market share, asserting it has the potential to reclaim its leading position among competitors. The stock's attractive valuation, in light of ongoing AI and cloud service expansions, gives many analysts confidence in its future performance.

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Consensus
Buy
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Valuation
Fair Value
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BUY

Many hated their recent quarter, fearing a tapped-out consumer, but an analyst today said there was hope for same-day consumable sales.

BUY ON WEAKNESS

Their sell-off after earnings made no sense. Shares are already up a lot. He believes in this long-term.

BUY

Added on the recent pull-back. So many ways to win here: cloud, retail. Loves it.

BUY

He owns a lot of this. Global leader. Retail business margin is 3%. Margin of its new businesses is 70-80%. Rising profitability over time.

BUY ON WEAKNESS

All the retail stuff doesn't really make much money. It's all about AWS, the crown jewel; massively profitable, growing like crazy. Valuation north of 30x; enter on a dip.

BUY

They delivered an imperfect quarter, sure, but he believes them when they say that the consumer is holding back because of this wild political situation and the Olympics. He trusts them and their reasoning.

BUY ON WEAKNESS

They just reported a bad quarter with lousy guidance and shares are sliding today. It's a recent position, but he won't panic. If we enter a recession, Amazon will gain market share in everything it is doing. He would buy this today, a great entry point. 

BUY ON WEAKNESS

Under the new CEO, their operating margins have been growing like crazy. AWS margins are 35% and this has been re-accelerating. E-commerce and ad business and topline all had slight misses. But EPS growth is still trending higher. This is a buying opportunity.

BUY
Reported and shares are sliding

Amazon and Facebook will see monetization of AI in ad spending. Amazon's operating cash flow was up 75% while free cash flow was $8 billion in 2023. This is a cash machine. It's an interesting to get into now; the market is totally misreading their report of last night. Retail numbers don't matter for Amazon.

DON'T BUY

Their report disappointed in saying that they will need to spend more and will take a lot longer to monetize AI.

BUY

He loves companies that spend on the future AND have positive cash flow. They report next week.

BUY

He expects them to guide higher. Thinks AWS is doing great. They report next week. The GDP print shows that the consumer is still spending.

BUY

Expectations are high, but their report next week will win: North American retail margins could return to around 5%, AWS will meet numbers and their logistics is taking market share and has synergy. Would definitely buy more if shares fall.

BUY
Only recently starting to make new all-time highs. A forgotten name among the Mag 7s?

Reacted proactively to Temu moving up the chain. Going to start offering a direct relationship, with a 9-11 day timeframe. If you have Prime, you can get your parcel in a day or two. Where you have to be for the bulletproof e-commerce story.

He's constructive on it. Profit-drivers are finally hitting. Remember that it's really 2 big pieces stapled together. AWS was going through cloud-optimization headwinds, but now moving to the other side of that. And e-commerce retail, where it's really starting to hit it off the wall. Excited about both parts. Range-bound over the last several years, but going to start seeing more of an upward trajectory.

HOLD

Does not own shares. Very strong business with eCommerce business and cloud computing service. Very hard to purchase at a reasonable price. A strong company, but sees better opportunity elsewhere. Shift from bricks and mortar - good for business. 

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