NASDAQ:AAPL

Apple Inc (AAPL)

281.74
-2.04 (0.72%)
as of Jun 29, 2026, 8:00:00 pm Market Open.
2026 watching
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Investor Insights
star iconJun 29, 2026, 12:00 am

This summary was created by AI, based on 90 opinions in the last 12 months.

Apple Inc. continues to be a dominant player in the technology space, with a significant focus on its ecosystem of products and services. Despite some concerns about its slower pace in AI development, experts agree that Apple tends to adopt a wait-and-see strategy, allowing others to burn cash in the initial stages before innovating within established frameworks. Revenue reports and improvements in sales from China indicate a strong underlying business, while high margins and a massive cash flow contribute to its financial stability. The stock is highlighted for its resilience, even amid critiques regarding its valuation and lack of a clear AI strategy. Analysts generally view the company's future with cautious optimism, noting that potential M&A activities and collaborations could reshape its market positioning.

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Consensus
Hold
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Valuation
Overvalued
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PAST TOP PICK
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
DON'T BUY
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
PAST TOP PICK
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
PARTIAL BUY
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
BUY

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

BUY
He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.
BUY
His downside target is $238, which is pretty close to today's close of $242. The FANGs have held up relatively well compared to the financials. At $238, take a trade. It's not the dead bottom, though (that was in 2009). In 2002, it bottomed at twice book. We're not at the bottom yet; when do people return to work. If the S&P doesn't hold at 2,175 on the downside (his projection), then he doesn't want to think about it.
WATCH
He did not own this on the way up. It is one that is now on his radar for when things settle down. Demand for its products isnot going to go away. Most of its current problems are China-based supply chain problems.
BUY
Has lots of cash to buy back shares. A lot of products come from China, so this is hurting. New product cycle is also an issue. Stronghold over the high-end phone market. Services starting to grow nicely. If you can pick it up at these levels, he thinks you'll do well.
PARTIAL BUY

AAPL vs MSFT? Both companies are sitting on gobs of cash, he says. MSFT sells more into business, under a subscription basis. AAPL is a little more chunky, as they are into devices and streaming services -- which is a little slow to get going. AAPL may be impacted more by the delay in selling their devices, but you still have to pay for your MSFT subscription. He would put 75% of your MSFT in now and only 50% of your AAPL investment now.

BUY
June 12-Sept. 3 is seasonality. This is holding above its 200-day moving average while so many stocks are below. Buy outperformers like this instead of bottom-fishing. Apple is holding up--there's buying demand.
WAIT
Great company. One heck of a run in the last year. Look at the valuation now compared to last year. Much of it due to multiple expansion. Earnings are up a bit, but it was probably undervalued a year ago. Wait to see the impact of coronavirus after the first quarter. Don't be in a rush to buy right now.
WATCH
They had been adding to their position last year, watched it grow by 100% on zero earnings growth, and decided to get out. This is the poster child for the index effect, where benchmarking requires managers to overweight companies like Apple. He needs to see the share price $100 lower before he would come back in. When the market come back this will rip up again, but it is time to be patient.
BUY
He loves AAPL-Q. He has been selling and has made a lot of money. It topped at EBV plus 8. We saw a nice pullback and he would be a buyer here. His model price is $289.18. We closed above that last night. We had a major move in fixed income. Now is the time to get into this stock.
COMMENT
A great company. Lots of people own it. One of the largest market weighted companies in the index, so how much are money flows driving the price. When you dig deeper, 60% or more of revenues come from hardware. Revenue growth is not bad at 5.3%, but this is more of a mature company than high growth.
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