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Apple Inc (AAPL)

NASDAQ:AAPL

Apple Inc (AAPL)

327.74
+1.15 (0.35%)
as of Jul 21, 2026, 8:00:00 pm Market Open.
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Investor Insights
star iconJul 21, 2026, 12:00 am

This summary was created by AI, based on 91 opinions in the last 12 months.

Apple Inc. (AAPL) is currently experiencing mixed sentiments among experts regarding its long-term prospects, particularly in relation to artificial intelligence (AI) and its traditional hardware business. While some experts appreciate Apple's strong product margins and robust service segment, there is notable concern over its lag in AI development compared to competitors. The company’s strategy of allowing other tech firms to invest heavily in AI, only to step in later, is a point of discussion. Many analysts believe Apple's profitability will remain strong due to its vast user ecosystem and cash reserves, though its valuation is a point of contention, with some suggesting that it’s fully priced amid slow growth. A considerable number of reviews highlight upcoming product launches and their potential to boost shares, although the skepticism surrounding AI adoption continues to loom.

consensus icon
Consensus
Hold
valuation icon
Valuation
Fair Value
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M$crosoft,M$
BUY

Apple Inc(AAPL)

Jul 31, 2020
It is their largest position and have held it for a long time. He would continue to buy it. The trend are favourable for this business. The best company in terms of market capitalization and cashflow. He feels it is still undervalued.
Photo of Barry SchwartzBarry Schwartz
Owned
Unlock Rating
$425.40

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Jul 23, 2020
You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$372.03

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Jul 10, 2020
(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$383.61

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

Apple Inc(AAPL)

Jul 08, 2020

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

Photo of Chris BlumasChris Blumas
No
Unlock Rating
$379.33

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
HOLD

Apple Inc(AAPL)

Jun 17, 2020
Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.
Photo of Gordon ReidGordon Reid
Owned
Unlock Rating
$354.81

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

Jun 09, 2020
It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.
Photo of Stan WongStan Wong
No
Unlock Rating
$344.83

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY ON WEAKNESS

Apple Inc(AAPL)

Jun 02, 2020
One of the world's top businesses, no doubt, but it is too expensive to buy. Apple is tied to the success of the iPhone, so are people going to spend $1,000 on a phone now? He'd love to buy this, but only if the share price was cheaper.
Photo of Lorne SteinbergLorne Steinberg
No
Unlock Rating
$321.76

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

May 22, 2020
He was gun shy about them about three years ago, but is very happy with their offerings now. He bought again in late-March. He believes Siri needs to be fixed.
Photo of Mike S. Newton, CIM FCSIMike S. Newton, CIM FCSI
Owned
Unlock Rating
$318.06

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
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BUY

Apple Inc(AAPL)

May 14, 2020
It is clear that the leadership theme at this point has been large cap secular growth. People will pay for the predictability of secular growth. Their services business continues to grow. Their businesses are operating extremely well.
Photo of David BurrowsDavid BurrowsUnlock Rating
$306.19

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

May 08, 2020
(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.
Photo of Brian Acker, CABrian Acker, CA
Owned
Unlock Rating
$307.68

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
DON'T BUY

Apple Inc(AAPL)

May 07, 2020
It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.
Photo of Brooke ThackrayBrooke ThackrayUnlock Rating
$303.70

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
PAST TOP PICK

Apple Inc(AAPL)

Apr 15, 2020
(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.
Photo of Greg NewmanGreg Newman
Owned
Unlock Rating
$284.59

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
PARTIAL BUY

Apple Inc(AAPL)

Mar 31, 2020
Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.
Photo of Kim BoltonKim Bolton
Owned
Unlock Rating
$255.96

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Mar 20, 2020

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

Photo of Shane ObataShane Obata
Owned
Unlock Rating
$243.85

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
BUY

Apple Inc(AAPL)

Mar 20, 2020
He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.
Photo of Shane ObataShane Obata
Owned
Unlock Rating
$243.85

Stock price when the opinion was issued

$327.74

As of Jul 21, 2026. Market Open.

electricalelectronic
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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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