NASDAQ:AAPL

Apple Inc (AAPL)

347.73
-0.50 (0.14%)
as of Oct 23, 2026, 8:00:00 pm Market Closed.
2022 watching
0
STRONG BUY
Buying it every day for new clients. Trimmed at $135 for clients who were overweight. Core position. Sees revenues improving and greater returns from China. Not too high a price for one of the best businesses in the world. Great balance sheet. Its business is only going to get better.
BUY
This year consumers are flush, because there are no vacations, concerts or sports to spend on, no experiences to buy, just staff. And Apple makes great "stuff" (5G iPhones, watches, etc.) that it does a great job selling online. He predicts a super holiday season for them. It's a great long-term story that'll benefit from Biden opening relations with China. Own this and don't trade it.
COMMENT
A great company with good products and franchise. The valuation looks pricey at 30x earnings, with a 10% growth rate. Revenue growth looks less exciting when comparing to previous performance. In the future, he expects mid single-digit growth. There are other companies in the tech space that has better revenue growth and earnings.
SELL
It's hanging in, but it's been buying back stock and keeping upwards pressure on the price. Not cheap. FANGs in general are rolling over. Same as rollovers of the Nifty Fifty in 1972 and the dot.coms of 2000. Be cautious of this group in general.
WAIT
She's waiting for a 5-10% pullback. You can start nibbling at the $106 level. Replacement cycle of the 5G phone will benefit them.
STRONG BUY

Can Apple be more misunderstood? Yesterday, they introduced three new Macbooks, and that they'll be making their own processors to extend battery life to 18 hours. He loves their new companies, is amazed by this new battery. They make quality computers, and PCs are a hot product now. Also, the new iPhone 12 offers a marvelous phone and it's compatible with the forthcoming 5G network. Yes, Apple's PE has risen, but the company is not only a product/gadget company, but it offers a serious service stream or a consumer packaged goods company with recurring revenue. At 30x earnings, Apple is only a little more expensive than Colgate or P&G. Compare it to Costco for its recurring revenue stream (Costco trades at 38x earnings). Apple is up 82% YTD, yet has more room to run. The new president won't be hostile towards China, which benefits Apple.

BUY
They suffered the most egregious sell-off of all the tech stocks last week. It delivered a blow-out quarter with strong in its service stream and wearables. But Apple sold off for no reason. It was up $4 today, but has more room to run
BUY ON WEAKNESS
The valuation is still high and it is not cheap. It is a long-term winner. The numbers from the report were still good. Despite a decline in iPhone sales, he believes we will see a pickup in sales next year. The iPhone is no longer the sole driver, with other parts of the business growing at 25% yoy. They are innovating in the wearables and service side of the business.
BUY
He trimmed his position as it became a large position in his portfolio. It continues to execute very well. The 5G phone will take time because it is proliferated through North America. He prefers stocks to ETFs but an ETF could work if you prefer not to pick a stock.
TOP PICK
He has owned this for his clients for 15 years. It has done extremely well. They have trimmed it a number of times. You do not want one company to dominate a portfolio. A few weeks ago, it popped higher than their limitation band so he trimmed it. However, he still very much likes it. Expanding its service offering is very positive for its stable earning. (Analysts’ price target is $121.78)
BUY
Pro-China trade will return if Biden wins the presidency. Rallied today despite the DoJ slapping an antitrust suit. Neither surprised him. China is a huge market and source of manufacturing for Apple. Apple just launched the 5G-friendly iPhone 12. With no war trade war, Apple will surge even higher. The Chinese economy is on fire, too.
PARTIAL BUY

Amazon vs. Apple He owns Apple. The companies are completely different. Apple's ecosystem will continue to dominate. Amazon's valuation is excessive, but the growth justifies the stock price. Sometimes you hold your nose and buy, say, half a position. Buy, hold and don't trade. Add on weakness. (Same with MSFT and Google.) Amazon will continue to take share from brick-and-mortar retailers. Just look at how often you shop Amazon.

COMMENT
Apple launches the new iPhone 12 tomorrow. Reaction will be predictably mixed, no surprises, but today there was still hype in various analyst reports (i.e. "grand entrance for iPhone 12" and "supercycle") which helped to drive up the share price. Dog bites man, he think. Apple is worth owning, not trading, but the bar it set so high going into the launch that the stock risks disappointing.
BUY ON WEAKNESS
It's easier to recommend holding than to put new money in. Long term it is still a good investment. The stock is still pretty expensive with blended forward P/E at 30, which is high relative to its history. For the very long term, it is a good choice. The wearables and service side is the most promising section of the business.
TOP PICK
He has owned it since 2012 and continues to add. The recent pull back might be an opportunity for those who do not have any. It is probably the greatest company in the world. There is more to come from the company. They continue to raise dividends, buy back stocks, and grow value. (Analysts’ price target is $120.58)
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