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NASDAQ:AAPL

Apple Inc (AAPL)

309.90
-0.44 (0.14%)
as of Aug 25, 2026, 8:00:00 pm Market Open.
2026 watching
0
Investor Insights
star iconAug 25, 2026, 12:00 am

This summary was created by AI, based on 85 opinions in the last 12 months.

Apple Inc. (AAPL) continues to face a mixed outlook from experts. While many recognize the company's strong brand, high margins, and impressive free cash flow, there are significant concerns over its current valuation and its lagging position in the rapidly evolving AI landscape. The stock is seen as resilient, but analysts are divided on whether it's a prudent investment at its current price point, considering its high P/E ratio and single-digit growth projections. Some experts suggest that Apple has effectively avoided the frantic spending typical in the AI sector, leveraging partnerships instead, which may safeguard its margins. Yet, others express skepticism about its lack of a concrete AI strategy and its ability to produce substantial growth, indicating that those looking for immediate gains may prefer to wait for a pullback or reconsider their positions entirely.

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Consensus
Hold
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Valuation
Overvalued
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Similar
Microsoft,MSFT
BUY
A upgrade today helped lift the stock. A satisfed customer base will keep this stock going. He disagrees with Wall St. that Apple is overvalued now. Consider Apple's enormous overseas' earnings during a weak US dollar--a big tailwind. Third, the Apple Watch owns that space. Fourth, under Biden there won't be a worry of a Chinese boycott of Apple products.
DON'T BUY
A market leader benefitting from zero interest rates and money pouring into momentum stocks. Apple has seen its best days as money flows into other areas. He wouldn't buy it now, though maybe in a pullback.
STRONG BUY
Buying it every day for new clients. Trimmed at $135 for clients who were overweight. Core position. Sees revenues improving and greater returns from China. Not too high a price for one of the best businesses in the world. Great balance sheet. Its business is only going to get better.
BUY
This year consumers are flush, because there are no vacations, concerts or sports to spend on, no experiences to buy, just staff. And Apple makes great "stuff" (5G iPhones, watches, etc.) that it does a great job selling online. He predicts a super holiday season for them. It's a great long-term story that'll benefit from Biden opening relations with China. Own this and don't trade it.
COMMENT
A great company with good products and franchise. The valuation looks pricey at 30x earnings, with a 10% growth rate. Revenue growth looks less exciting when comparing to previous performance. In the future, he expects mid single-digit growth. There are other companies in the tech space that has better revenue growth and earnings.
SELL
It's hanging in, but it's been buying back stock and keeping upwards pressure on the price. Not cheap. FANGs in general are rolling over. Same as rollovers of the Nifty Fifty in 1972 and the dot.coms of 2000. Be cautious of this group in general.
WAIT
She's waiting for a 5-10% pullback. You can start nibbling at the $106 level. Replacement cycle of the 5G phone will benefit them.
STRONG BUY

Can Apple be more misunderstood? Yesterday, they introduced three new Macbooks, and that they'll be making their own processors to extend battery life to 18 hours. He loves their new companies, is amazed by this new battery. They make quality computers, and PCs are a hot product now. Also, the new iPhone 12 offers a marvelous phone and it's compatible with the forthcoming 5G network. Yes, Apple's PE has risen, but the company is not only a product/gadget company, but it offers a serious service stream or a consumer packaged goods company with recurring revenue. At 30x earnings, Apple is only a little more expensive than Colgate or P&G. Compare it to Costco for its recurring revenue stream (Costco trades at 38x earnings). Apple is up 82% YTD, yet has more room to run. The new president won't be hostile towards China, which benefits Apple.

BUY
They suffered the most egregious sell-off of all the tech stocks last week. It delivered a blow-out quarter with strong in its service stream and wearables. But Apple sold off for no reason. It was up $4 today, but has more room to run
BUY ON WEAKNESS
The valuation is still high and it is not cheap. It is a long-term winner. The numbers from the report were still good. Despite a decline in iPhone sales, he believes we will see a pickup in sales next year. The iPhone is no longer the sole driver, with other parts of the business growing at 25% yoy. They are innovating in the wearables and service side of the business.
BUY
He trimmed his position as it became a large position in his portfolio. It continues to execute very well. The 5G phone will take time because it is proliferated through North America. He prefers stocks to ETFs but an ETF could work if you prefer not to pick a stock.
TOP PICK
He has owned this for his clients for 15 years. It has done extremely well. They have trimmed it a number of times. You do not want one company to dominate a portfolio. A few weeks ago, it popped higher than their limitation band so he trimmed it. However, he still very much likes it. Expanding its service offering is very positive for its stable earning. (Analysts’ price target is $121.78)
BUY
Pro-China trade will return if Biden wins the presidency. Rallied today despite the DoJ slapping an antitrust suit. Neither surprised him. China is a huge market and source of manufacturing for Apple. Apple just launched the 5G-friendly iPhone 12. With no war trade war, Apple will surge even higher. The Chinese economy is on fire, too.
PARTIAL BUY

Amazon vs. Apple He owns Apple. The companies are completely different. Apple's ecosystem will continue to dominate. Amazon's valuation is excessive, but the growth justifies the stock price. Sometimes you hold your nose and buy, say, half a position. Buy, hold and don't trade. Add on weakness. (Same with MSFT and Google.) Amazon will continue to take share from brick-and-mortar retailers. Just look at how often you shop Amazon.

COMMENT
Apple launches the new iPhone 12 tomorrow. Reaction will be predictably mixed, no surprises, but today there was still hype in various analyst reports (i.e. "grand entrance for iPhone 12" and "supercycle") which helped to drive up the share price. Dog bites man, he think. Apple is worth owning, not trading, but the bar it set so high going into the launch that the stock risks disappointing.
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