Apple Inc (AAPL) Buy, Sell or Hold

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Apple Inc (AAPL)

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313.92

+6.58 (2.14%)

as of Jun 8, 2026, 3:38:01 pm Market Open.

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Investor Insights

Jun 8, 2026, 12:00 am

This summary was created by AI, based on 91 opinions in the last 12 months.

Apple Inc. (AAPL) is facing a pivotal moment as experts weigh in on its performance, innovation, and positioning within the technology sector, particularly concerning artificial intelligence (AI). While some analysts commend Apple's robust balance sheet, cash flow, and prudent capital expenditure strategy, others express concern over its perceived lack of innovation and slow response to emerging AI technologies. Despite a stagnant recent performance relative to peers, there is a sense that Apple's historical strategy of allowing others to pioneer technology before making calculated entries could serve it well. The sentiment surrounding both product launches and the company's resilience in navigating market challenges plays a significant role in investor outlook. Overall, while some see clear growth potential driven by brand loyalty and its service ecosystem, others caution about high valuation metrics amidst fluctuating revenue growth.

Consensus

Mixed

Valuation

Overvalued

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M$SFT

BUY

You have to look at the percentage balance in your portfolio. He's trimmed it 7 times over the 15 years he's owned it. Mathematically, it would have been better to hold, but not on a risk-adjusted basis. Long-term investors do well by being disciplined and cognizant of the risks. Generates huge amounts of cash. Strong loyalty. Lots going for it. He'd buy it today. The higher multiple is justified.

PAST TOP PICK

(A Top Pick Jul 29/19, Up 84%) Over 40% of Berkshire Hathaway's portfolio is AAPL. He bought in in 2010 and has never sold a share. It is now above his model price, but he still sees it moving towards $500 in the not distant future.

BUY ON WEAKNESS

Warren Buffet has 43% of his portfolio in APPL. APPL is a wonderful brand and strong company. He does not own it today. What worries him a little is that more than half of their revenues come from iPhone sales. They are diversifying, but it will take time. People are tending to keep their phones a year or two longer today it seems. The valuation has made it quite expensive. He would wait for a pullback or consider V, GOOG or MSFT. Warren Buffet must have some amazing incite to take on that concentration in the portfolio.

HOLD

Citi target of $400? AAPL is a component of their holdings and has been so for 15 years. For years, it was under appreciated. For the past year the multiple has moved to a premium. He thinks this is in anticipation of 5G -- a ground breaking new technology requiring new hardware and software. They are in a prime position to take advantage.

DON'T BUY

It's trading at 26x forward earnings at an 11% growth rate, but they get help being in index funds. Long-term, he's concerned that 60% of revenues come from iPhone sales. Apple is a margin business, growing earnings by 9%. Other U.S. tech names are stronger, but you can't deny Apple's performance. They enjoy strong margins, but when will consumers say, "I won't pay $800 for a phone." That concerns him.

BUY ON WEAKNESS

One of the world's top businesses, no doubt, but it is too expensive to buy. Apple is tied to the success of the iPhone, so are people going to spend $1,000 on a phone now? He'd love to buy this, but only if the share price was cheaper.

BUY

He was gun shy about them about three years ago, but is very happy with their offerings now. He bought again in late-March. He believes Siri needs to be fixed.

BUY

It is clear that the leadership theme at this point has been large cap secular growth. People will pay for the predictability of secular growth. Their services business continues to grow. Their businesses are operating extremely well.

PAST TOP PICK

(A Top Pick Jun 14/19, Up 60%) He has been a long term investor with them for years. The market is showing you which ones to own and this is one. Their model price valuation has $340 as the target. They continually buy back stock and keep adding value to shareholders. It could easily get to $450, especially if interest rates remain close to zero.

DON'T BUY

It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.It is nice to see it back up to the previous levels. The market is getting narrower and narrower for the S&P. Tech is doing well right now. There is a lot of positive narrative. AAPL-Q is known for its large cash position. Some people buy it as a proxy to the tech stocks. It is a solid company but has been caught up in this rush into the tech space. He would be careful of people that are just buying to be there.

PAST TOP PICK

(A Top Pick May 02/19, Up 36%) It was depressed as regulators were putting pressure on them. They will benefit from 5G in years to come. It trades at 18 times earnings. He thinks the trends that worked will for them will accelerate after the crisis.

PARTIAL BUY

Buy it now at $260? His price target is $330. Great balance sheet and franchise. Buy a third now, then a third later if it moves down, then maybe a third later. He buys in thirds.

BUY

TFSA? The volatility across markets is extremely high right now. Over the next 12 months, he is liking the risk-return prospects now. The market could still go lower from here. Don't max out your investments now, begin in pieces. FB, GOOG and AAPL are good places to begin.

BUY

He loves AAPL and has done very well with it. He loves the "eco-system", once a consumer is in they are they into it long term. They have innovated new products (watch and earpods, for example). They are very steady and will be so in the long term.

BUY

His downside target is $238, which is pretty close to today's close of $242. The FANGs have held up relatively well compared to the financials. At $238, take a trade. It's not the dead bottom, though (that was in 2009). In 2002, it bottomed at twice book. We're not at the bottom yet; when do people return to work. If the S&P doesn't hold at 2,175 on the downside (his projection), then he doesn't want to think about it.

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