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NYSE:V

Visa Inc. (V)

327.24
-3.14 (0.95%)
as of Jun 18, 2026, 8:00:00 pm Market Open.
589 watching
0
Investor Insights
star iconJun 18, 2026, 12:00 am

This summary was created by AI, based on 68 opinions in the last 12 months.

Visa Inc. continues to be considered a top pick among analysts, receiving high praise for its dominant position in the digital payment space. With a remarkable return on equity (ROE) of 65% and consistent revenue growth of about 12-15%, the company is viewed as a strong player amidst market volatility and competition from fintech alternatives. While some analysts express concerns about inflation impacts and potential disruptions from emerging digital currencies, a majority find Visa’s expansive network and innovative growth strategies reassuring. Experts also note the company's commitment to returning capital through buybacks and dividends, demonstrating financial stability and promising growth potential in the evolving payment landscape.

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Consensus
Buy
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Valuation
Fair Value
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Similar
Mastercard, MA
COMMENT

Visa vs. Mastercard He owns neither, though they have performed incredibly well. Don't buy them now in this part of the cycle. He likes American Express for its much-lower valuation, and have performed well, too, but buy that only on a big pullback.

BUY ON WEAKNESS
Starting to see more volatility, since it is tied to the consumer and their credit. Still likes the space in the longterm. A bit expensive right now, but secular trend of digital payment will make this a good choice for long investors.
BUY

He owns Mastercard instead. As the world grows, electronic transactions will continue to grow. His investment has more than doubled since 2018. He would hold your nose and buy either Visa or Mastercard. The fundamentals are great, but recognize it is quite expensive here. The key is to know when to sell and take profit.

BUY

or IPAY? This and Mastercard are both expensive, but there's a reason for that. They have wide, deep moats--hard to see how they can be displaced. Visa had pretty good though not fabulous earnings this week. They run a toll road on billions of transactions. If you wait for a dip, you could wait a long time.

BUY
PayPal worth buying? Visa invests a lot in fintech, $100 million, like financing a company last week whose product greatly reduces inter-change fees for businesses.
TOP PICK

A pure growth story. It's been a stellar performer for him. Though it trades at over 30x earnings and pays only a 0.56% yield, you buy this for growth in the coming years. Visa is also in a tech ETF in the U.S. which helps the stock. (Analysts’ price target is $184.84)

WAIT

V vs. AXP vs. MA. Wouldn't touch Visa or Mastercard, because they're extremely expensive, unless they have a 50% pullback. But AXP is a whole lot cheaper on price to book. It's the only one with visible upside. But it's bang up against technical resistance at 3.5x book. Hasn't been able to get any further. Visa and Mastercard are a lot more profitable than AXP. AXP has more limited downside.

COMMENT

Paypal vs Visa? He likes fintech stocks. He likes both of PayPal and Visa, but would prefer to own the ETF IPAY-N. Visa is really leaning into the tokenization of the security behind a transaction. PayPal is going a little more direct to the mobile service. All good strategies -- hold the ETF to get good growth and less volatility.

TOP PICK
Their real competition is cash, because a lot of people still use cash. Visa has good secular growth as well as in emerging markets. There are fears that fintech will take away their business, but the payments business is very hard because it's about scale. Visa puts through 65,000 transactions per second. (Analysts’ price target is $181.18)
HOLD
A very steady operator and does not take on a lot of credit risk. The more transactions they put through the more money they make. Last year they accounted for $1.3 trillion in transactions. It is not inexpensive, but you have to pay up for quality.
DON'T BUY

Buy and hold or take profits? The payments world is changing. In China, you can't use your Visa or Mastercard, because they take Alibaba Pay instead, which costs retailer far less. He was surprised when he went to China last year. China uses mobile payments, not plastic. That said, Visa is incredibly well-positioned and performed so well. There's no reason that China will take on credit cards.

BUY ON WEAKNESS
It has successfully guided itself through a leveraged buyout of Visa Europe and it should start to feel the benefits going forward. A pullback of a decent nature would be a good entry for a larger position. Be watchful for a disruptive payment competitor that might appear in the future.
BUY

AmEx, Visa or Mastercard? They're all great. Visa and MA are pure-play payment processors vs. AmEx which is also the issuing bank. They play on electronic payments with people buying more and more online, but V and MA reaches a wider breadth of customers/users. AmEx still focuses on richer people. V and MA will always have a higher multiple because they're viewed as tech companies. They're all great holds for 5-10 years.

STRONG BUY
A must-hold for his clients. Great profits and it has enormous runway for growth in southeast Asia, eastern Europe and Africa. Visa could be three times bigger. It's partnering with everyone who needs a payment platform.
BUY ON WEAKNESS
Making new highs. The fintech stocks hit new highs every day. Wait for a pullback. $117.53 is his model price. You can buy a little now, but buy more on a correction.
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