Visa Inc. (V)

Or a fintech ETF? Mastercard has better return metrics and he prefers MA, but both stocks track closely. He's happy owning just MA, but you can own both or an ETF, depending on your time horizon and risk tolerance.

6 month outlook? His work suggests these are at extremely high valuations. MA-N has 60% downside risk according to his models, trading at 40 times book value. He would stay away from both V-N and MA-N.

For 3-5 years? The world is continuing to move to e-payments, so Visa has a long runway. The valuation is much higher than even JPM, but Visa's costs are under control. This is the closest thing to a sure thing.

Visa vs. Mastercard He owns neither, though they have performed incredibly well. Don't buy them now in this part of the cycle. He likes American Express for its much-lower valuation, and have performed well, too, but buy that only on a big pullback.

He owns Mastercard instead. As the world grows, electronic transactions will continue to grow. His investment has more than doubled since 2018. He would hold your nose and buy either Visa or Mastercard. The fundamentals are great, but recognize it is quite expensive here. The key is to know when to sell and take profit.

or IPAY? This and Mastercard are both expensive, but there's a reason for that. They have wide, deep moats--hard to see how they can be displaced. Visa had pretty good though not fabulous earnings this week. They run a toll road on billions of transactions. If you wait for a dip, you could wait a long time.

A pure growth story. It's been a stellar performer for him. Though it trades at over 30x earnings and pays only a 0.56% yield, you buy this for growth in the coming years. Visa is also in a tech ETF in the U.S. which helps the stock. (Analysts’ price target is $184.84)

V vs. AXP vs. MA. Wouldn't touch Visa or Mastercard, because they're extremely expensive, unless they have a 50% pullback. But AXP is a whole lot cheaper on price to book. It's the only one with visible upside. But it's bang up against technical resistance at 3.5x book. Hasn't been able to get any further. Visa and Mastercard are a lot more profitable than AXP. AXP has more limited downside.