Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

COMMENT

North American life insurers have turned out to be worse investments than banks. Big sellers of segregated funds in Canada and variable annuities in the US, which have guarantees. Currently have had to raise capital to cover this. In 10 years these products will probably be okay.

PAST TOP PICK

(A Top Pick March 6/08. Down 51.9%.) Thought this was defensive. Didn't have issues that banks had and yet got whacked much worse. With the sale of the CI stake they have taken care of capital raising and are rumoured to be looking at Hartford's life insurance without the nasty bits. You can Buy now at less than BV and will be good in the next 3 years.

HOLD

Had a really nice bounce off the bottom and doesn't know if he would be jumping on this at these levels. Likes the financials in general.

DON'T BUY

Technicals are clearly not here yet. Haven't shown any signs of a bottom. There are other financial services stocks that have a better outlook. Seasonally, the sector does well from the end of February to the end of May.

DON'T BUY

Both Sun Life (SLF-T) and Manufacturers Life (MFC-T) are vulnerable in the short-term to the “mark to market” accounting that we are seeing. This one has $400 million exposure to hybrid securities in the UK. There are also rumours that they are buying Hartford and recent acquisitions in the financial sector always seem to reveal more cockroaches. Would be cautious on both of them.

COMMENT

Lifecos are being beaten up on fears of the equity market taking another major leg downwards. This will only be known a year from now. Every major bear market he has looked at has resolved to the upside after a 25% to 55% decline in value with the exception of 1929 to 1933.

PARTIAL BUY

The whole financial sector is under a lot of pressure. In this environment, everything gets thrown out. Dollar cost average. In 5 years will still be around and they are well run.

PAST TOP PICK

(A Top Pick Mar 6/08. Down 49.5%.) Had thought insurance would hold up better than the banks. An excellent company and with the baby boomer demographics it should hold up very well. Their equity sales were up last year.

DON'T BUY

Canadian life companies had a very difficult time and have under performed banks. 4th quarter for 08 is going to be very difficult. If she were buying a Lifeco, it would be Manufacturers (MFC-T) or Great West (GWO-T) but would wait to see what write-offs will be reported.

DON'T BUY

Hurt with exposure to equity markets and some bad paper, especially in the US. Probably seen the worst for now. If looking out 2, 3 years etc. it should do well. No rush to Buy it.

BUY

Very solid balance sheet. Well above the minimum capital level.

BUY

Yield of about 5.5%. Likes it here. Doesn't see a whole lot of downside. Will be a slow, painful recovery but it will be a recovery.

SELL

(Market Call Minute.) There are better names and he likes the banks instead.

COMMENT

Not interested in insurance companies at this time. The fall in the stock market has created some difficulties for their stock holdings. Sold its CI Funds positions. Would rather look at Fairfax Financial (FFH-T).

TOP PICK

A lot of the lifecos, particularly this one, are offering exceptional values. Trading below book value. Has been oversold. Will be earning 10% ROE in this distressed market. 6% yield.

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Sun Life Financial Inc (SLF.TO)