Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Has had 2 disappointing quarters in a row. Volatile equity markets hurt companies like this. International earnings have also been weaker by the strong Cdn$. Trading at around 9X earnings, which is starting to make it attractive.

Wealthica Track your Stocks in your Watch List

DON'T BUY

He has a model price of $41.50 giving a 6% positive differential. Feels that financials are dead money at best.

HOLD

(Market Call Minute.) Very well run life insurance Company. Hurt by the overall impact in the financial services sector.

TOP PICK

Down 24.8% year to date and yet its credit exposure is miniscule. PE ratio is 1.5X. Yield of 3.4%.

HOLD

Greatly favours the Canadian life insurance companies over the Canadian banks and US financials. Down because of their US mutual fund asset. In the long run this is a great company.

HOLD

Likes the outlook for the insurers vs banks.

COMMENT

(Market Call Minute.) Prefers Manufactures Life (MFC-T)

PAST TOP PICK

(A Top Pick Mar 16/07. Down 7%.) Has been pulled back largely with the concerns on US financials. One of their biggest exposures is MFS in the US. Good balance sheet. Still a Buy.

TOP PICK

Has about $500 thousand of mortgage backed CDO’s etc., which is about .05% of its assets. 2nd biggest life insurer in Canada. Has a substantial business in the US through Massachusetts Financial Services. They bought Commonwealth Bank of Australia giving them an opening in Asia and is growing very rapidly. Have executed better than they have done in the past. 3.2% dividend yield. Attractively valued.

BUY

Wouldn't hesitate to buy right now. A well run company. Dividend yield of 3%. Feels the financial services sector is going to go through a bit more of a rough ride here on the short-term.

HOLD

Statistically cheaper than ManuLife (MFC-T). He likes both companies, mainly because of their non-Canadian exposure and growth opportunities. 3% yield.

BUY

Life insurers have been treated like banks. This is a very well run company and is not trading at excessive multiples.

SELL

(Market Call Minute.) Financials are not his favourite spot and this one is not performing as well as Manu Life (MFC-T), which he would have to pick first.

BUY

People have a hate on for financials. Canadian insurance companies are now more expensive on a PE multiple than the US ones. However, there are not the same risks. At 10X earnings he would be very comfortable owning this one.

TOP PICK

Although Canadian financials are getting hit, this one is not. The concept is relative strength, relative to other stocks.

Showing 631 to 645 of 1,051 entries

Most Recent Experts

Kevin Simpson

Capital Wealth Planning

Rob Sechan, Managing Partner, New Edge Capital

New Edge Capital

Stephen Weiss, Founder, Short Hills Capital Partners

Short Hills Capital Partners

Jim Lebenthal

Cerity Partners

Brian Madden

First Avenue Investment Counsel

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)