Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

DON'T BUY

He has a model price of $41.50 giving a 6% positive differential. Feels that financials are dead money at best.

HOLD

(Market Call Minute.) Very well run life insurance Company. Hurt by the overall impact in the financial services sector.

TOP PICK

Down 24.8% year to date and yet its credit exposure is miniscule. PE ratio is 1.5X. Yield of 3.4%.

HOLD

Greatly favours the Canadian life insurance companies over the Canadian banks and US financials. Down because of their US mutual fund asset. In the long run this is a great company.

HOLD

Likes the outlook for the insurers vs banks.

COMMENT

(Market Call Minute.) Prefers Manufactures Life (MFC-T)

PAST TOP PICK

(A Top Pick Mar 16/07. Down 7%.) Has been pulled back largely with the concerns on US financials. One of their biggest exposures is MFS in the US. Good balance sheet. Still a Buy.

TOP PICK

Has about $500 thousand of mortgage backed CDO’s etc., which is about .05% of its assets. 2nd biggest life insurer in Canada. Has a substantial business in the US through Massachusetts Financial Services. They bought Commonwealth Bank of Australia giving them an opening in Asia and is growing very rapidly. Have executed better than they have done in the past. 3.2% dividend yield. Attractively valued.

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BUY

Wouldn't hesitate to buy right now. A well run company. Dividend yield of 3%. Feels the financial services sector is going to go through a bit more of a rough ride here on the short-term.

HOLD

Statistically cheaper than ManuLife (MFC-T). He likes both companies, mainly because of their non-Canadian exposure and growth opportunities. 3% yield.

BUY

Life insurers have been treated like banks. This is a very well run company and is not trading at excessive multiples.

SELL

(Market Call Minute.) Financials are not his favourite spot and this one is not performing as well as Manu Life (MFC-T), which he would have to pick first.

BUY

People have a hate on for financials. Canadian insurance companies are now more expensive on a PE multiple than the US ones. However, there are not the same risks. At 10X earnings he would be very comfortable owning this one.

TOP PICK

Although Canadian financials are getting hit, this one is not. The concept is relative strength, relative to other stocks.

BUY

Owns both Manulife (MFC-T) and Sun Life (SLF-T) but has steered his focus to Manulife because PE ratio based on 08 earnings is roughly the same. Would buy both companies equally.

Showing 631 to 645 of 1,050 entries

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Sun Life Financial Inc (SLF.TO)