Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Sun Life Financial Inc (SLF.TO)

105.13

+0.69 (0.66%)

as of Nov 11, 2026, 9:00:00 pm Market Closed.

720 watching

HOLD

Canadian insurers sold off in light of the financial crisis but are still showing more solid characteristics than some of the US financials. Multiples have come down that it is now good value.

BUY

Has had 2 disappointing quarters in a row. Volatile equity markets hurt companies like this. International earnings have also been weaker by the strong Cdn$. Trading at around 9X earnings, which is starting to make it attractive.

DON'T BUY

He has a model price of $41.50 giving a 6% positive differential. Feels that financials are dead money at best.

HOLD

(Market Call Minute.) Very well run life insurance Company. Hurt by the overall impact in the financial services sector.

TOP PICK

Down 24.8% year to date and yet its credit exposure is miniscule. PE ratio is 1.5X. Yield of 3.4%.

HOLD

Greatly favours the Canadian life insurance companies over the Canadian banks and US financials. Down because of their US mutual fund asset. In the long run this is a great company.

HOLD

Likes the outlook for the insurers vs banks.

COMMENT

(Market Call Minute.) Prefers Manufactures Life (MFC-T)

PAST TOP PICK

(A Top Pick Mar 16/07. Down 7%.) Has been pulled back largely with the concerns on US financials. One of their biggest exposures is MFS in the US. Good balance sheet. Still a Buy.

TOP PICK

Has about $500 thousand of mortgage backed CDO’s etc., which is about .05% of its assets. 2nd biggest life insurer in Canada. Has a substantial business in the US through Massachusetts Financial Services. They bought Commonwealth Bank of Australia giving them an opening in Asia and is growing very rapidly. Have executed better than they have done in the past. 3.2% dividend yield. Attractively valued.

BUY

Wouldn't hesitate to buy right now. A well run company. Dividend yield of 3%. Feels the financial services sector is going to go through a bit more of a rough ride here on the short-term.

HOLD

Statistically cheaper than ManuLife (MFC-T). He likes both companies, mainly because of their non-Canadian exposure and growth opportunities. 3% yield.

BUY

Life insurers have been treated like banks. This is a very well run company and is not trading at excessive multiples.

SELL

(Market Call Minute.) Financials are not his favourite spot and this one is not performing as well as Manu Life (MFC-T), which he would have to pick first.

BUY

People have a hate on for financials. Canadian insurance companies are now more expensive on a PE multiple than the US ones. However, there are not the same risks. At 10X earnings he would be very comfortable owning this one.

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Sun Life Financial Inc (SLF.TO)