Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

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102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

HOLD

(Market Call Minute.) Very well run life insurance Company. Hurt by the overall impact in the financial services sector.

TOP PICK

Down 24.8% year to date and yet its credit exposure is miniscule. PE ratio is 1.5X. Yield of 3.4%.

HOLD

Greatly favours the Canadian life insurance companies over the Canadian banks and US financials. Down because of their US mutual fund asset. In the long run this is a great company.

HOLD

Likes the outlook for the insurers vs banks.

COMMENT

(Market Call Minute.) Prefers Manufactures Life (MFC-T)

PAST TOP PICK

(A Top Pick Mar 16/07. Down 7%.) Has been pulled back largely with the concerns on US financials. One of their biggest exposures is MFS in the US. Good balance sheet. Still a Buy.

TOP PICK

Has about $500 thousand of mortgage backed CDO’s etc., which is about .05% of its assets. 2nd biggest life insurer in Canada. Has a substantial business in the US through Massachusetts Financial Services. They bought Commonwealth Bank of Australia giving them an opening in Asia and is growing very rapidly. Have executed better than they have done in the past. 3.2% dividend yield. Attractively valued.

BUY

Wouldn't hesitate to buy right now. A well run company. Dividend yield of 3%. Feels the financial services sector is going to go through a bit more of a rough ride here on the short-term.

HOLD

Statistically cheaper than ManuLife (MFC-T). He likes both companies, mainly because of their non-Canadian exposure and growth opportunities. 3% yield.

BUY

Life insurers have been treated like banks. This is a very well run company and is not trading at excessive multiples.

SELL

(Market Call Minute.) Financials are not his favourite spot and this one is not performing as well as Manu Life (MFC-T), which he would have to pick first.

BUY

People have a hate on for financials. Canadian insurance companies are now more expensive on a PE multiple than the US ones. However, there are not the same risks. At 10X earnings he would be very comfortable owning this one.

TOP PICK

Although Canadian financials are getting hit, this one is not. The concept is relative strength, relative to other stocks.

BUY

Owns both Manulife (MFC-T) and Sun Life (SLF-T) but has steered his focus to Manulife because PE ratio based on 08 earnings is roughly the same. Would buy both companies equally.

BUY

Very disciplined management team. Have proven they can make acquisitions and integrate them all, but sometimes make too big of an acquisition and have trouble transitioning it. Hasn’t got the same credit risks as banks and very little equity exposure. Should continue to generate 15% ROE a year. Cheaper than Great West (GWO-T) and ManuLife (MFC-T).

Showing 631 to 645 of 1,049 entries

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Sun Life Financial Inc (SLF.TO)