Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.09

+0.80 (0.72%)

as of Sep 4, 2026, 8:00:00 pm Market Open.

719 watching

Investor Insights

Sep 6, 2026, 12:00 am

This summary was created by AI, based on 9 opinions in the last 12 months.

Sun Life Financial Inc (SLF) seems to be experiencing a mixed response among experts. While some express caution regarding its shift from traditional lifeco operations to mutual funds, citing concerns over market beta and private credit losses, others appreciate the company's restructuring efforts and growing asset management business, especially in Asia. The company's price-to-earnings (PE) ratio is competitive compared to Canadian banks, and while some analysts mention it trades at a fair value, the expected growth remains modest. The general sentiment leans towards a hold or cautious buy, with mentions of specific target prices indicating potential upside for long-term investors.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

WEAK BUY

Prefers it to MFC because they couldn’t sell a variable annuity if their life depended on it.

HOLD

(Market Call Minute.) Great West Life (GWO-T) is a better name to own in this sector.

TOP PICK

Trust II Bond 5.863% due December 31/18. Should be called out in 10 years time.

PAST TOP PICK

(A Top Pick Nov 18/08. Up 29%.) Has done well but can go even further. 4.95% yield.

WEAK BUY

Have been hurt by the market sensitivity to the variable annuity products. Lifecos in general have all come off with ManuLife (MFC-T) news. This represents reasonable value for a longer-term perspective. Prefers banks.

BUY

(Market Call Minute) Likes MFC better but you should hold this too. They are going to do well over a period of time.

BUY

Because of their mutual fund side, when markets pull back, they pull back too. 5% yield and 11X earnings.

DON'T BUY

Would rather be in bank stocks.

TOP PICK

Largest Canadian Insurer that has not cut its dividend. 4.7% and likely to continue. They have been taking advantage of the UK. You are not paying a high price for it.

HOLD

Life insurance companies are very, very sound. They are more conservative than MFC. They don’t have the same kind of growth profile but he would not be too concerned about holding it. You could see a trend up in the new year.

PARTIAL BUY

Outlook on this is neutral to slightly positive. Lifecos are working through issues. Great West (GWO-T) is one that you could buy a full position but this one has the potential of a lumpy quarter coming. You could buy 1/3 position now, buy another 1/3 when the quarter comes and the final 1/3 on the next good quarter. If you own, Hold.

WAIT

He is watching it. He prefers the life insurance companies to the banks. Buy at $30

COMMENT

Not as positive on insurance companies as he is on the banking sector. Have credit problems on their bond portfolios as well as some volatility to earnings but not as severe as ManuLife (MFC-T). Expects returns to be lower than what they have been. Good company, well managed and basic good dividend. Over 4% yield.

BUY

Cheaper than Manulife (MFC-T). Not concerned because of its exposure to China.

BUY

Regular, steady dividend. It’s cheap at this price. He would be a buyer.

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Sun Life Financial Inc (SLF.TO)