Sun Life Financial Inc (SLF.TO) Buy, Sell or…

Home

Daily Stock Opinions and Ratings

Sun Life Financial Inc (SLF.TO)

113.00

+0.04 (0.04%)

as of Jul 3, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Jul 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has received mixed reviews from various experts. While some indicate that the company is trading at a relatively attractive price compared to Canadian banks, others highlight challenges in the dental segment and asset management performance. Despite recent restructuring efforts, concerns about growth persist, particularly with the company's 5% growth forecast and a PE ratio of 11.7x for 2027, which is seen as inadequate given the broader market conditions. However, many experts believe in the long-term value of SLF, citing its strong dividend growth potential and substantial operations in Asia and the US. Nevertheless, the sentiment surrounding the stock suggests a cautious approach, with calls for watchful waiting amid macroeconomic concerns.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

TOP PICK

Trust II Bond 5.863% due December 31/18. Should be called out in 10 years time.

Wealthica Track your Stocks in your Watch List

PAST TOP PICK

(A Top Pick Nov 18/08. Up 29%.) Has done well but can go even further. 4.95% yield.

WEAK BUY

Have been hurt by the market sensitivity to the variable annuity products. Lifecos in general have all come off with ManuLife (MFC-T) news. This represents reasonable value for a longer-term perspective. Prefers banks.

BUY

(Market Call Minute) Likes MFC better but you should hold this too. They are going to do well over a period of time.

BUY

Because of their mutual fund side, when markets pull back, they pull back too. 5% yield and 11X earnings.

DON'T BUY

Would rather be in bank stocks.

TOP PICK

Largest Canadian Insurer that has not cut its dividend. 4.7% and likely to continue. They have been taking advantage of the UK. You are not paying a high price for it.

HOLD

Life insurance companies are very, very sound. They are more conservative than MFC. They don’t have the same kind of growth profile but he would not be too concerned about holding it. You could see a trend up in the new year.

PARTIAL BUY

Outlook on this is neutral to slightly positive. Lifecos are working through issues. Great West (GWO-T) is one that you could buy a full position but this one has the potential of a lumpy quarter coming. You could buy 1/3 position now, buy another 1/3 when the quarter comes and the final 1/3 on the next good quarter. If you own, Hold.

WAIT

He is watching it. He prefers the life insurance companies to the banks. Buy at $30

COMMENT

Not as positive on insurance companies as he is on the banking sector. Have credit problems on their bond portfolios as well as some volatility to earnings but not as severe as ManuLife (MFC-T). Expects returns to be lower than what they have been. Good company, well managed and basic good dividend. Over 4% yield.

BUY

Cheaper than Manulife (MFC-T). Not concerned because of its exposure to China.

BUY

Regular, steady dividend. It’s cheap at this price. He would be a buyer.

COMMENT

Strong life insurance company. 4.5% yield, which they have stated they will not be cutting. For an income investor this is a good company but he prefers Manulife (MFC-T).

HOLD

Flat in an up market. Stocks in this group are lagging a little. Still worry there is exposure to credit in the UK. Be patient. You get paid well to wait.

Showing 571 to 585 of 1,049 entries

Most Recent Experts

Malcolm Ethridge, Mgn. partner, Capital Area Planning Group

Capital Area Planning Group

Kevin Simpson

Capital Wealth Planning

Josh Brown, CEO, Ritholtz Wealth Management

Ritholtz Wealth Management

Michael Hakes - CFA, MBA

Murray Wealth Group

Stephanie Link, Chief investment strategist, Hightower

Hightower

Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at : [email protected].

Sun Life Financial Inc (SLF.TO)