Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

112.88

+0.15 (0.13%)

as of Aug 14, 2026, 8:00:00 pm Market Open.

718 watching

Investor Insights

Aug 14, 2026, 12:00 am

This summary was created by AI, based on 8 opinions in the last 12 months.

Sun Life Financial Inc. (SLF) has seen a recent rally, benefiting from its exposure to the money management sector and long-lived liabilities, particularly in a falling interest rate environment. However, experts express caution over its venture into private credit, a domain that has faced some losses. Compared to Canadian banks, SLF is trading at a lower price-to-earnings ratio, but growth appears modest, particularly in sectors like dental in the U.S. and asset management in Canada. Despite past challenges relative to peers like Manulife Financial, experts indicate that SLF remains a solid long-term investment, bolstered by positive changes and strong returns on equity. Overall, experts are divided, with some seeing it as a steady hold, while others suggest a more cautious approach until clearer signals emerge.

Consensus

Cautious

Valuation

Fair Value

Similar

MFC

BUY

Not a bad company. Valuation is more attractive than Manulife (MFC-T) at this stage. Trading a little over 1 X book value. Thinks the 6% dividend is safe.

COMMENT

If you have a 3 to 5 year outlook, you have to be happy with what Sun Life (SLF-T) and Manulife (MFC-T) are doing in the far east. This is where there is going to be significant growth.

HOLD

Has been some profit weakness. Trading at about 7.8X earnings. If you are looking out 5 or 10 years, a lot of the single-digit PE stocks are very interesting. (See Top Picks.)

BUY

Been overly punished and great company and should be at a much higher price.

BUY

Gives participation in growth in far east and US.

DON'T BUY

Poorest performer of the lifecos. Had more bad paper in the US than other lifecos. They had more mutual fund exposure and got hurt because of it. Not his favorite.

WAIT

No support level. The dramatic sell of should not have happened. Thinks there will be buying here. There’s more pain on the way. Wait until it comes back up to $30.

DON'T BUY

Has not shown the growth that the other insurance companies did. Prefers Manulife (MFC-T) or Power Financial (PWF-T), which owns Great West Life.

TOP PICK

Prefers Canadian insurance companies relative to the banks. Have stayed clear of the credit messes. Exposure in India and going into China. Stock is statistically cheap. Looking for close to a 20% total return in a year. Also CI Financial (CIX.UN-T) (SUN LIFE owns 37%.) is making a bid for Bank of Nova Scotia’s (BNS-T) mutual funds. Could create some interesting possibilities.

HOLD

Lukewarm on life insurance. Maybe a little better than the banks right now because of less risk. Valuations are cheap, but doesn't expect any big earning surprises on the upside.

DON'T BUY

Stock price is the as what it was in 2000. Had very disappointing performance in this decade. There has to be some change in strategy and they certainly haven’t indicated that.

TOP PICK

Relative to other major lifecos they are very inexpensive at 1.3X BV. Should be able to earn 13%-14% over the next couple of years. Very compelling price and a good time to get in. Earnings should be north of $4 in the next couple of years.

HOLD

Canadian insurers sold off in light of the financial crisis but are still showing more solid characteristics than some of the US financials. Multiples have come down that it is now good value.

HOLD

Canadian insurers sold off in light of the financial crisis but are still showing more solid characteristics than some of the US financials. Multiples have come down that it is now good value.

BUY

Has had 2 disappointing quarters in a row. Volatile equity markets hurt companies like this. International earnings have also been weaker by the strong Cdn$. Trading at around 9X earnings, which is starting to make it attractive.

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Sun Life Financial Inc (SLF.TO)