Sun Life Financial Inc (SLF.TO) Buy, Sell or…

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Sun Life Financial Inc (SLF.TO)

102.80

+1.38 (1.36%)

as of Jun 5, 2026, 8:00:00 pm Market Open.

720 watching

Investor Insights

Jun 5, 2026, 12:00 am

This summary was created by AI, based on 12 opinions in the last 12 months.

Sun Life Financial Inc (SLF) is presently facing a challenging landscape, with mixed reviews from experts highlighting both the strengths and weaknesses of the company. Some analysts praise its strong management and growth potential in Asia, particularly in asset management, whereas others express concerns regarding its performance in the U.S. dental market and overall growth, particularly as compared to peers like Manulife Financial Corporation (MFC). Despite trading at a lower P/E ratio compared to Canadian banks, some experts argue that the stock's current valuation isn't compelling given the subdued growth prospects. However, SLF is recognized for its consistent dividend growth and stable earnings, and the recent share repurchases are seen as a positive move. Analysts are divided, with some asserting a long-term bullish outlook while others remain cautious pending macroeconomic or company-specific catalysts.

Consensus

Hold

Valuation

Fair Value

Similar

MFC

COMMENT

If you have a 3 to 5 year outlook, you have to be happy with what Sun Life (SLF-T) and Manulife (MFC-T) are doing in the far east. This is where there is going to be significant growth.

HOLD

Has been some profit weakness. Trading at about 7.8X earnings. If you are looking out 5 or 10 years, a lot of the single-digit PE stocks are very interesting. (See Top Picks.)

BUY

Been overly punished and great company and should be at a much higher price.

BUY

Gives participation in growth in far east and US.

DON'T BUY

Poorest performer of the lifecos. Had more bad paper in the US than other lifecos. They had more mutual fund exposure and got hurt because of it. Not his favorite.

WAIT

No support level. The dramatic sell of should not have happened. Thinks there will be buying here. There’s more pain on the way. Wait until it comes back up to $30.

DON'T BUY

Has not shown the growth that the other insurance companies did. Prefers Manulife (MFC-T) or Power Financial (PWF-T), which owns Great West Life.

TOP PICK

Prefers Canadian insurance companies relative to the banks. Have stayed clear of the credit messes. Exposure in India and going into China. Stock is statistically cheap. Looking for close to a 20% total return in a year. Also CI Financial (CIX.UN-T) (SUN LIFE owns 37%.) is making a bid for Bank of Nova Scotia’s (BNS-T) mutual funds. Could create some interesting possibilities.

HOLD

Lukewarm on life insurance. Maybe a little better than the banks right now because of less risk. Valuations are cheap, but doesn't expect any big earning surprises on the upside.

DON'T BUY

Stock price is the as what it was in 2000. Had very disappointing performance in this decade. There has to be some change in strategy and they certainly haven’t indicated that.

TOP PICK

Relative to other major lifecos they are very inexpensive at 1.3X BV. Should be able to earn 13%-14% over the next couple of years. Very compelling price and a good time to get in. Earnings should be north of $4 in the next couple of years.

HOLD

Canadian insurers sold off in light of the financial crisis but are still showing more solid characteristics than some of the US financials. Multiples have come down that it is now good value.

HOLD

Canadian insurers sold off in light of the financial crisis but are still showing more solid characteristics than some of the US financials. Multiples have come down that it is now good value.

BUY

Has had 2 disappointing quarters in a row. Volatile equity markets hurt companies like this. International earnings have also been weaker by the strong Cdn$. Trading at around 9X earnings, which is starting to make it attractive.

DON'T BUY

He has a model price of $41.50 giving a 6% positive differential. Feels that financials are dead money at best.

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Sun Life Financial Inc (SLF.TO)